February 9，Taiyuan Ancient County，Blue bricks, white snow and vast sky。Inside and outside the city wall，People in ancient times and today，Like traveling through time，There is an endless stream of tourists who come specifically to enjoy the snow and check in and take photos。

February 6, the sixteenth night of the first lunar month，Fireworks in the night sky，The ancient city is brilliant，Crowded，People raise their mobile phones to take pictures of the beauty of the prosperous age，Lingering，With“Splendid Taiyuan Chinese Year·Feng Wu and Dragon City Lantern Festival”The colorful collection of folk activities with the theme。This first month，The ancient county of Taiyuan ushered in the most glorious moment since the city was founded，The popularity remains unabated。

From CCTV’s news broadcast to self-media across the country，High-density multi-frequency coverage；The short video "Man Jiang Hong" opens the ancient city fire patrol、“She Niu”The Taiyuan boy’s impassioned recital and so on became a trending topic and became popular，The ancient county town of Taiyuan has successfully become the "landmark" of Shanxi cultural tourism;King of traffic”，Not only does Jinyuan District dominate the Taiyuan tourism market，We also created a resounding new business card for Taiyuan Cultural Tourism，The stunning performance is enough to leave a mark in the history of Shanxi’s cultural tourism。

Days ago，Shanxi Evening News reporter visited Taiyuan Ancient County for the third time，Discover how this new cultural tourism business card is created。

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The ancient county town of Taiyuan is so prosperous that it is natural.

January 22, the first day of the Lunar New Year，"Man Jiang Hong" directed by Zhang Yimou is released，A four-entry courtyard in the ancient county of Taiyuan is Zhang Yimou’s film and television base，Shen Zhai Narrow Alley、Dougong Feiang，With the movie, it became an internet celebrity attraction，Infinite scenery。

Thinking of Shen Teng、Yi Yang Qianxi’s figure，Really capable“Enter the drama in one second”。Take photos and check in，There is a long queue of tourists to experience the immersive time travel。

Entire“Chinese Year”Period，"Manjianghong" plays a leading role，“Splendid Taiyuan Chinese Year·Feng Wu and Dragon City Lantern Festival”Full escort for six major activities，10-minute daily fireworks show continues to follow，The ancient county town of Taiyuan played a series of good cards。

In the ancient city，Walking in the colorful lantern corridor，Taste delicious snacks，Watch folk performances，Visit the New Year Festival of hundreds of counties in Shanxi Province，Appreciate the colorful fireworks，Thinking about the profound and long history of Jinyang。Also“Ice and Snow Paradise”“International Circus”etc.，From morning to night，Regardless of men, women, old or young，No matter what time period you enter Taiyuan Ancient County，Everyone can find their own dish。It can be said，The ancient county town with lights and colorful 188bet Online Sports Betting and Casino decorations is full of fireworks，Thick New Year flavor，The number of tourists continues to hit new highs。

High popularity brings strong business momentum，Nearly 300 shops in the ancient city，Every business is booming，There are either queues or people waiting to be seated in front of the door，The food supply and manpower are far unable to support the enthusiastic tourists，So much so that some businesses had to close their doors early。A mutton soup restaurant，Cooking a big pot of soup on fire at midnight，Can’t wait until the next afternoon，Hundreds of bowls of mutton soup sold out。More than a hundred merchants have a single-day turnover of more than 10,000 yuan。

The New Year Festival next to the Gucheng County Government Office is worthy of its name“Province”Font size，Gathering 1 from more than 100 districts and counties across the province.20,000 Shanxi New Year Products，More than 100 booths。Introduced by Wang Jun, Vice President of Shanxi Lecuntao Network Technology Co., Ltd., the organizer，At the New Year Festival, more than 500 live broadcast Internet celebrities and thousands of short video experts concentrated on selling and promoting Shanxi agricultural products，Cumulative online sales exceed 10 million yuan。

There is no charge for booths at the New Year Festival，Gucheng provides free water, electricity, cleaning and other services。The New Year Festival is hosted by the Provincial Department of Commerce and the Taiyuan Municipal Government，It is a government profit-sharing enterprise、Enterprise profit-sharing merchants、A win-win process in which merchants benefit tourists。

Operator of Taiyuan Ancient County、Hou Guifeng, deputy general manager of Taiyuan Longtou Yunji Cultural Operation Management Co., Ltd., told reporters，From January 21st (New Year’s Eve) to February 6th，Received a total of 670536 tourists，64% of tourists from this province，Visitors from other provinces 36%，Tourism revenue totals more than 34 million yuan。Data display on an authoritative platform，Popular list of scenic spots in Taiyuan during the Spring Festival、Collection list、Ranked first on the best-selling list。

There are 146 B&Bs in Taiyuan Ancient County，“Chinese Year”More than half a month，Occupancy rate as high as 75%，It was a hit and a hit，In the past few hundred days，These are named “福·Xiaoyue”“Tai·Taoyuan”’s B&B is cold and lonely。

According to local conditions and taking advantage of the trend，Do big things“Cultural Tourism+”

The ancient county seat of Taiyuan was built in the eighth year of Hongwu in the Ming Dynasty (1375)，It was the seat of Taiyuan County until the Qing Dynasty，45 years older than the Forbidden City。

2013，The restoration and construction work of Taiyuan ancient county begins。Last 8 years，May 1, 2021，The ancient county town of Taiyuan is completed to welcome guests。Occupied area 0.8 square kilometers，About 0 larger than the Forbidden City.1 square kilometer。There are 79 cultural relics buildings in the city、Rich historical and cultural relics in 49 historical buildings，Great cultural value and tourist value。

The ancient city has inherited the ancient city culture of Jinyang for more than 2,500 years，Inherited Jinyang Ancient City“Chengchi Fengxiangyu”’s architectural layout，Like a phoenix soaring with its head north and tail south，Therefore，called“Phoenix City”。

In front of Taiyuan Ancient County Kaicheng，Pingyao 188bet online sports betting Ancient City、Datong Ancient City、Xinzhou Ancient City、Yuci Old Town、Qinglong Ancient Town is already famous，How to develop the ancient county town，Only those who deserve to be a rising star？

Hou Guifeng, deputy general manager of Taiyuan Longtou Yunji Culture, said，It has been less than two years since welcoming guests，The ancient county is in line with the new trend of national culture，According to local conditions and taking advantage of the trend，Out of“Cultural Tourism+”The road to integrated development，Give tourists multiple perspectives、Multiple levels、Multi-level immersive entertainment experience，Such examples abound in Taiyuan Ancient County。

Cultural Tourism + Technology and Performing Arts，High-tech blessing，The&ldquo of the ancient city;Pavilion Light Show”“North City Wall Light Show”etc.，Combined with 3D projection、Drones, etc.，Let traditional historical buildings shine with new luster，Showing a different charm。There is also the art exhibition "Along the River During the Qingming Festival" on urban life in the Song Dynasty、The "Palace" digital art exhibition reflecting the wedding culture of ancient emperors，Dreamy and shocking，Amazing。

Cultural Tourism + Research，"Made in the ancient county town";Brandy·Tie-dye research base”“Shanxi Bangzi·Traditional Opera Research Base”“Text inheritance·Printing Research Base”Other independent research institutes，Has received students of different ages from primary school to university。

There are also cultural tourism + script killing，National Day 2021，The live-action script of "Misty Ancient City" is a small test of excellence，Wearing Ming Dynasty costumes，Immersive interaction between NPCs with complete makeup and hair and players at scenic spots。February 2022，Nearly a hundred domestic script-killing creative teams gathered in the ancient county of Taiyuan with hit scripts，Hold script killing exhibition。

Extending from script killing to cultural tourism + game IP、Cultural Tourism + Animation 2D，There are also cultural tourism + camping、Cultural Tourism + Ice and Snow Carnival and other activities，Attracting the attention of young people。

New Year’s Day in 2023，It is also cultural tourism + agriculture + e-commerce，stimulating consumption，Innovative model of industrial development。

The integrated development of cultural tourism + is obviously a success，The first year of Kaicheng，The number of tourists in Taiyuan Ancient County reached 5.79 million。Affected by the epidemic in 2022，The total continuous operation period in the whole year is only 6 months，The number of tourists received is 2.62 million。

Borrowing light is temporary, shining your own light is fundamental

Some people say that the ancient county town of Taiyuan exploded during the Spring Festival，It’s about winning blood，Relying on the popularity of "Man Jiang Hong"。This is true，Celebrity brings its own traffic，The box office popularity of "Man Jiang Hong" comes with it，But does success really come so suddenly？

Hou Guifeng told Shanxi Evening News reporter，As early as the construction process of Taiyuan ancient county，The construction of Zhang Yimou Film and Television Base is an important construction project in the park。

Zhang Yimou Film and Television Base is located in the northeastern area of ​​Taiyuan Ancient County，Existing county government、Procuratorate、Administrative buildings such as the inspection branch。Starting laying foundation in July 2018，The prototype appears in August，October enters 188bet Online Sports Betting and Casino the interior decoration period，Completed in February 2019。

The base is a traditional enclosed courtyard with four entrances。An area of ​​50 acres，Building area 5400 square meters，Excellent Shanxi architectural characteristics，Connected by two courtyards，Narrow passage，The internal structure of the courtyard is neatly connected。

April 26, 2022, three years after the base was completed，The crew of "Man Jiang Hong" entered the scene and started setting up the scene，The power-on ceremony will be held on June 26th。Fitting here is completely closed throughout the summer，All personnel will be evacuated by August 15th，111 days in duration。

People in the ancient city witnessed the hard work and efforts of the film’s creative team，Staff told Shanxi Evening News reporter，They sincerely admire the film’s creative team，Always brightly lit at night，It is common for actors and staff to stay up late。The ancient county operations team cooperated with the crew to the greatest extent possible，Provide strong logistical support for everyone，The filming period of "The River is Red" was shortened by more than 20 days than director Zhang Yimou's original plan。During filming，Someone once saw Shen Teng riding a bicycle to exercise in the ancient city，The B&B room in the ancient county where the cast and crew once lived。

Early to mid-December 2022，Taiyuan citizens are at the time of“Yangguo”Gaofeng。Do you want to do Chinese New Year?？Would you like to do something big?？Whether the activity can achieve the expected results？Employees are very worried，Worrying and looking forward to it。The top management of the operator Taiyuan Longtou Group actively implements the provincial party committee、Deployment arranged by the provincial government，Seize the new opportunities for the development of cultural tourism industry，anchor“Two transformations，Cultural tourism first”Target requirements，Remove noise，Make decisions quickly。

Good news is coming，Premiere of "Man Jiang Hong"，Guchengren is fighting with Zhang Yimou’s director team to authorize advertising materials，While assisting the film set team in purchasing props, etc.，Restore the exhibition according to the movie scenes。Successfully obtained the official authorization from the producer，Stills from the filming、Scene、The courtyard where you have lived and other permissions can be opened to the public……

“Movies are fast food culture，There are cycles in popularity，No more than a year and a half，will disappear into thin air。If a scenic spot wants to remain prosperous，Borrowing light is temporary，Learn to make light、Shine by yourself，It is fundamental and permanent。And create light、To shine is to promote one’s own cultural value，Building a cultural brand，Spread cultural spirit。”

The person who said this is a famous writer in our province，Vice President of Brand China Strategic Planning Institute、Wang Jin, Vice Chairman of Shanxi Chinese Culture Promotion Association，He was celebrating the New Year in Hainan and had a phone call with Gao Weiwei, director of cultural tourism industry of Taiyuan Longtou Group，Specially talks about Zhang Yimou’s experience before and after the movie "Raise the Red Lantern" shot in the Qiao Family Courtyard became a hit，Until the long-running TV series "Qiao's Courtyard" tells the story of Shanxi merchants' integrity in the world，The spirit of Shanxi merchants is sensational 188bet Online Sports Betting and Casino at home and abroad。Qiao Family Courtyard is fully booked in all seasons，Not only glory, but also becoming the spiritual home of Shanxi merchants。

Wang Jin is from Jinyuan，The city wall of the ancient county、Guandi Temple、County Government、The Confucian Temple and other places carry the memories of his boyhood，Now his Tang Poetry Society is also here。For the development of Taiyuan ancient county，He is infinitely affectionate。January 30，He wrote a special article "After Zhang Yimou's "Man Jiang Hong" set fire to the ancient city of Taiyuan: Shanxi's cultural tourism industry should learn to follow the ";Borrow light”To“Create light”》，“Make your own light，Shine by yourself，Carry forward Jinyang culture。This will be the prosperous place of the ancient city of Taiyuan，The soul of culture，Market brand location。It is also a steady stream of cultural power and endless cultural charm……”

Hou Guifeng said，The ancient county of Taiyuan makes use of film and television dramas，Experts and scholars will be organized、Writers and artists deeply explore the cultural connotation of Jinyang，Integrate the two major resources of market and culture，Make your own light，Use your own strength，“Shaping the Travel with Culture，Yi Lv Zhang Wen”Carry forward Jinyang culture。

February 7，The "Man Jiang Hong" film and television base is temporarily closed，Continue to take a temporary break、Quality improvement and upgrading，Will be open again soon。

Work together to escort the Year of Peace and Confidence is as good as gold

Attracting people to linger，Jinyang is the best，Victory in Jinyang，all in Jinyuan。

In Jinyuan District，The famous places of interest include Jinci Temple、Taishan、Mengshan、Tianlong Mountain、Chiqiao Ancient Village, etc.，The modern new scene has the Tianlong Mountain Internet celebrity bridge、Paddy Park、Taiyuan Botanical Garden、Jinyang Lake、Jinyuan Flower Town, etc.，Beautiful countryside with flower tower village、Beidai Village、Sanjia Village、Jinyangbao Village、Zhaojiashan Village, etc.，Every single one of them is remarkable，Attracting people to linger。

The centrally located ancient county town of Taiyuan，Nature and various scenic spots are connected into a film，Become a golden tourist area，Formation of tourism industry chain，Not only create a "leading regional development";New engine”，It also promotes the development of cultural tourism in Taiyuan City。

Long time，Most tourists from outside the province are transit in Taiyuan，It’s rare to stay overnight。And Jinyuan District，There are only a handful of high-end or business hotels。February 8，Speaking of the ancient county town B&B hitting a new high of 75% occupancy rate、After the figures showing that tourists from outside the province accounted for 46%，Yang Runde, deputy director of the Propaganda Department of Jinyuan District, could not bear the surprise，Blurted out: “This alone can make good news！”

He knows the difficulty behind the numbers。Just after New Year’s Day，Jinyuan District Committee and District Government held a joint meeting of more than ten departments，Immediately set up a special work team for the Spring Festival and Lantern Festival activities in the ancient county，Scheduling meeting held at 3pm every day，Each department allocates capable personnel to hold a meeting，Coordinate to solve various 188bet Online Sports Betting and Casino problems。Security、Parking space、Garbage transfer、Cleaning、Order Maintenance，Public Security、Traffic police、Firefighting、Environmental Sanitation、Jinyuan street and community cadres, etc.，Fighting on the front line every day。

To ensure the order and safety of tourists in the scenic spot，More than 700 staff of various types invested by the ancient county itself，It is difficult to estimate how many manpower Jinyuan District has invested。

Hou Guifeng said，This is a big test，Especially from the first day to the fifth day of the Lunar New Year，Sudden drop in temperature，A huge crowd，Traffic guidance、Order for entering the city、The speed of service response is something that the ancient city needs to further improve。The ancient county immediately took a series of measures，Add more manpower at any time，Scheduling ticket purchase methods, etc.，More and more orderly。

Until February 9th，The ancient city remains popular，both for this year，More about the future，Hou Guifeng’s eyes were shining: “We gained confidence，Confidence is as good as gold。”

The reason why we have this confidence，Not just a movie or a Spring Festival、A lantern show，There are also changes in government affairs concepts、The government’s determination and responsibility，Collaboration of various functional departments、Support and participation of local residents。

Currently，Taiyuan Ancient County has resumed free admission，The lantern show in the park will be extended to February 21st，That is“February 2，The dragon raises its head”That day。

The ancient county of Taiyuan is popular among tourists from inside and outside the province，Yang Runde, who deeply loves Jinyang culture, values ​​​​more，Jinyang culture can be better inherited and carried forward。Every day，Intangible Cultural Heritage Jinyang Scenery Meteor、Jinyang Sansancha、Iron stick with back stick、Taiyuan Yangge、Taiyuan Gongs and Drums、Dragon and lion dances and other Shehuo tour performances with Jinyang cultural characteristics，Attract tens of thousands of people to watch。

In the eyes of Yang Runde，The ancient county protects the cultural accumulation and historical heritage of Taiyuan，Culture comes alive，Get moving，The fire becomes within reach，This is what the ancient city should look like and the correct way to open it。

my country’s well-known Internet scholars、Numerical scholar Liu Xingliang is from Shanxi，February 3，He invited the world to "invite" on his WeChat official account;Without history, there would be no present，Without the present, there is no future。Go to Taiyuan Ancient County to have a look，You will feel more conceptual impact than watching "Man Jiang Hong"。”

Now，The ancient city of Shanxi will undoubtedly become a symbol，Like“Shanxi Courtyard”Same，Perhaps louder than Shanxi Courtyard，Because，Today’s ancient city，There is smoke，affectionate。

Snowing all over the sky，Full sense of history in the ancient county of Taiyuan，“See Shanxi in one city，One street for five thousand years”Presented in every style。