2013，Tang Yibo first proposed that "now is an era of 188bet online sports betting and lifestyle"。

Seems like a long time，188bet online sports betting is still an independent concept，People don’t know much about the concept of 188bet online sports betting lifestyle，Until recently，This topic started to spread like wildfire in the industry，Strong trend。

With the penetration of the Internet and mobile Internet，Travelers are becoming more and more mature，Consumption power is getting stronger，The entire 188bet online sports betting consumption from luxury goods to daily necessities，From business 188bet online sports betting to leisure 188bet online sports betting，What changes will happen to the industry？

Hotels are the core link of the entire 188bet online sports betting industry，Suffering from the "benefits" of the rapid development of OTAs in recent years and the "harms" of mutual competition，OTA is basically not profitable either，What is the reason？

July 23, 2015，Tang Yibo, President and Chief Strategy Officer of Taozailu, was invited to attend the "New Ideas for Hotel Management under the Wave of Socialization and Mobility" event hosted by the Suzhou Industrial Park Hotel Industry Association，gave a speech titled "188bet online sports betting Life Home From Home"。This is the second time Tang Yibo has publicly interpreted the concept of "Home From Home"，The last time was May 2015，Celebrating the 40th anniversary of the establishment of diplomatic relations between China and Thailand，Activities of Thailand Luxury Hotel China Tour on Tao Zai Lu，The signing ceremony between the Thai luxury hotel delegation and Tao Zailu，Proposed by Tang Yibo。

“Feeling at home” that is often mentioned in the service field，“188bet online sports betting” has a more modern meaning。

The essence of individual customer service

Tang Yibo believes that the essence of individualizationThe first feature is that information technology promotes the evolution of consumer behavior.188bet online sports betting the perspective of the big market，2010 is the watershed between the first generation and the second generation of the Internet，One generation is an optimized display of pure information，The second generation is the era 188bet online sports betting one-way display of information to interactive display。

First of all, we must emphasize the issue of individualization，The essence of FIT is when a leisure 188bet online sports betting consumer makes 188bet online sports betting consumption，From a pre-trip purchase (188bet online sports betting agency era) to the OTA era represented by Ctrip (consumers have more choices，Have a strong ability to control the pace of consumption)，The changes during the journey caused by indirect information acquisition at that time were always happening，This is no longer a problem now。When the phone appears，With the rapid development of information technology，From an instrumental perspective，Consumers have more diverse consumption choices；From the perspective of time and space，It can be fully covered from the front to the middle of the line。

What has the Internet done?

1、188bet online sports betting liberates consumers’ spending power，Make 188bet online sports betting not limited by time and space；
2、After liberating 188bet online sports betting power，Make consumer behavior more casual and elusive，The booking cycle continues to shorten。

Individualized natureThe second characteristic is the arrival of 188bet online sports betting diversified supply and demand，Changes in behavior will inevitably affect the supply and demand pattern。188bet online sports betting Agency Era，Their understanding of individualization，The first is the scattered group，That is, the whole group is sold for retail，The second is self-funded projects。

Next，E-commerce companies represented by Ctrip have launched OTA 2.0 era。Some people now have myths about Ctrip，And Tang Yibo thinks，He has been with Ctrip for ten years，Special thanks to China National 188bet online sports betting Service，CITS has introduced the large-scale industrialization mechanism from the United States。Western Package system，From Zero Package to Inclusive Package，Ctrip has implemented these on the online platform。All-inclusive price (transparent group)，Small package price (private group)，Semi-inclusive price (semi-self-service) and free 188bet online sports betting。The promotion of these names also illustrates the strong spread of Chinese。

Leisure tourists go to a place for a long trip，The core of its value lies 188bet online sports betting Local part，The transportation he needs to reach his destination and the place where he rests at night after arrival are outside the entire tourism value circle，The instrumental part。The core value of leisure tourism is still 188bet online sports betting wilderness。Based on highly dispersed random demand changes，We need to fragment it and organize it。

OTA 3.0 188bet online sports betting，The overall name is local touches，Divided into four parts:

Local tours: half-day tour，One day trip，Relatively backward。 Example: City Walk，Easy participation，Very popular 188bet online sports betting market；
188bet online sports betting activities: unguided 188bet online sports betting activities，Light Outdoor，In-depth participation。For example: Paragliding in Lin'an；
Local deals: after the rise 188bet online sports betting Internet，Local life，It is an experience，Example Spa；
188bet online sports betting musts: such as visa，WIFI。

With the craze of individual 188bet online sports betting and the promotion of mobile Internet，Consumers have stronger spending power，Wider consumer choices。The entire industry has evolved from a simple product supply to a complete product system now，Covers the main needs of consumers，And it will not exceed this category for a long time。188bet online sports betting consumption has changed from tourism consumption in a narrow sense，Enter the broader 188bet online sports betting life consumption。

The essence of 188bet online sports betting

Generally speaking, the most core influence in 188bet online sports betting decisions is word-of-mouth communication，However, this has been subverted。

Research shows that the influence of word-of-mouth has been declining，The influence of word-of-mouth in consumers’ 188bet online sports betting decision-making process dropped from first to second in 2013，What replaces it is the online community。Looking for a trusted third party for offline relationships，The Internet has played a very good role。Many people are looking for basis for 188bet online sports betting decisions on the Internet。Online community accounts for 55%，Nearly 8% higher than word of mouth。

The evolution of a society’s values，At a certain period, bits and pieces will break out in various aspects。“Go as soon as you want” shows that 188bet online sports betting across regions is becoming more and more casual；188bet online sports betting is becoming less and less purposeful。

First quarter of last year，Customer satisfaction in China’s major tourist destination cities dropped for the first time。Since the Golden Week of 1999 when the National Tourism Administration began to conduct this survey，Satisfaction keeps rising，However, there was a decline in the first quarter of last year。Everyone is dissatisfied with the local living environment，For the first time, the tourist begins to re-see the city he is staying in 188bet online sports betting the perspective of a member of the local community。The convenience of local life that local people care about has begun to be paid attention to by tourists。

After years of development，The material conditions of mainstream consumers have reached a certain level of saturation。Not like before，Everyone will regard hotels and hotels as very high-end things。Now everyone’s requirements for accommodation conditions are the usual requirements for themselves at home。

We are now 188bet online sports betting social era，Individuals are independent and separated，Every individual hopes to be independent。Humanity’s pursuit of equality is realized 188bet online sports betting field of e-commerce，The era of socialization is an era in which resources and rights are fully redistributed，The logic and orientation of distribution points more to each of us，Instead of interest groups。This is the core feature of the era we live in now。

The era we live in，188bet online sports betting has changed from a so-called serious high-end consumer product to a daily consumer product，ActuallyThe essence of 188bet online sports betting is to live in a different place for a few days，In English it is Home From Home，From home to home。

Great Times SOLOMO

Social-oriented，Mobile is used (PC evolves to mobile)，188bet online sports betting is required (localized application)。
Based on the current fragmentation of power，Business fragmentation，188bet online sports betting case of channel fragmentation，Need more consideration on how to organize our corporate resources，Adjust enterprise architecture to adapt to trends。

OTA enterprise profits and losses

Before 2010, the entire market was business 188bet online sports betting，From 2008、In 2009，Leisure 188bet online sports betting is beginning to take off。

Ctrip in the past ten years，Informatization transformation of air tickets and hotels，The largest foreign leisure tourism output，Second is the air ticket，The third is the hotel。OTA basically starts with hotels and air tickets，Ctrip’s money comes from its most valuable business 188bet online sports betting market，There is a Matthew effect in the Internet world，Market pioneers will leave behind latecomers by several steps。
Analyze the reasons why Ctrip makes money:

1. Create the most valuable business 188bet online sports betting market;

2、 The industrialization of hotels and airlines in the entire business 188bet online sports betting market is very high，It just optimizes the last mile of the entire path with the help of IT informatization，The investment in the big gold mine is very small；
3、 Leadership produces scale effect，188bet online sports betting is difficult for latecomers to break through the scale barrier。

S-based, the prophet of Chunjiang Plumbing 188bet online sports betting

188bet online sports betting Social Era，The hotel is also a very important observation point，Hotel business development，The hotel is a relatively closed space that takes up the longest time for travelers when traveling。Hotel practitioners understand the general changes in consumers and even the entire society earlier and more accurately than other practitioners 188bet online sports betting tourism industry。

188bet online sports betting is developing towards multi-directional interaction with consumers，It has strong advantages: the space is relatively closed、Occupies the relatively longest time when the guest is out、The density of contact with guests is very high。

The hotel industry is a pioneer in socialized heavy asset investment 188bet online sports betting tourism industry。

The most conservative practitioners are airlines，The second most conservative is the hotel。The hotel should make you feel at home，Ensure the entire hotel is running in an orderly manner。In addition, the golden period of China’s 188bet online sports betting in the first ten years was mainly business 188bet online sports betting and official consumption，So I am not very sensitive to market-oriented things。

S-oriented, 188bet online sports betting life value chain hotel repositioning discussion

Pure room and ticket sales are the transfer of large-scale industrialization，The result is homogeneity，The sustainable development of enterprises is challenged，SoSuggestions for hotels in 188bet online sports betting life are:

1. Services are independent and commercialized;
2. Eliminate the rental of guest rooms;

Generally, users are divided into high, middle and low-end users by income，However, income level is not equal to 188bet online sports betting ability，And equal to the 188bet online sports betting frequency。

Characteristics of the current post-80s generation: not giving in，Growing up with the Internet 188bet online sports betting，The vision is almost synchronized with the whole world。

Every hotel has something with local characteristics。Independent commercialization already has independent channels that can be presented and sold。After registration，All discounts of all merchants and stores 188bet online sports betting hotel that day are presented。Consumers don’t have much emotion to choose，If someone can help him and give him a very convenient thing, he can get things done without having to use his brain too much，The merits will be immeasurable。

188bet online sports betting entrance: hotels play the role of community leaders in many places。A Polish man was sent to work in Hamburg by the company，He spent more than a year eating all the burger restaurants，The best appetizer、Entree、Appetizers, etc., take them to Facebook to show，Some people expressed that they wanted him to take them to take a look。In terms of channel costs，The Internet has become an 188bet online sports betting where content is king，Good products themselves have strong communication value。

Channel fragmentation:Based on the current social era，Decentralization，It is something that will seriously destroy the current business；Is what we are doing decentralized？Is it open enough？If you don’t touch both points，There will be big problems 188bet online sports betting future development。

Aloof brands and non-pretentious customers: Customers are not interested in brands that talk about themselves，They emphasize Location，Need the most practical service。
Maximum possession 188bet online sports betting ≠ maximum income distribution

The 188bet online sports betting life embodied by Home From Home，OTA3 represented by Tao Zailu.0The product can be well reflected，Through social application，Can upgrade a simple single product combination to a product system，In the era of personalization, an era that emphasizes spiritual independence，“Decentralization” for users，From the perspective of the hotel industry，Expand from the last mile to the full value chain，More openness。Reminiscent of Tang Yibo’s recent strong-related news “Taozilu and Juneyao Airlines jointly established Tao 188bet online sports betting，Registered capital 300 million yuan”，Such an extension，About OTA3 with Tang Yibo.The full value chain theory of the 0 era coincides with each other。