Specifically，Light 188bet products recommended by experts，Reference for users’ 188bet，If purchasing, link to Haiwan.com、E-commerce websites such as Qizhou.com，I am not currently involved in trading or offline resource construction。In the opinion of Zhang Hongliang, co-founder of Qingji: It is unlikely that users will go directly to the e-commerce website to purchase from the beginning，Not enough information；But read the guide on Qionyou，The information relevance is relatively low，Read many 188bet notes to reach a conclusion；Qionyou micro-tips bag is more functional，But most of the content is about eating, eating, eating，Lack of more interesting packaging，And light 188bet connects POIs，I want to create content with “spiritual pursuit”——

The label categories of products on Light 188bet include flight、Outdoor、Natural、Arts and Humanities, etc.，Each POI is compiled by selected overseas experts or "frequent travelers" living in China (Youpu 188bet、Zhilv and others also use this PGC mode)，In this process，Operations will communicate with experts to select topics，After obtaining the POI, they will be packaged and polished。So we can see two product forms in light 188bet:

First, selected fragmented products，Covered attractions、Activity、Food, etc.，Presentation includes pictures and text、Location Navigation、Fee、Time schedule and other information，These POIs will also be marked with destinations、Price and other information to improve user search；

The second is a themed 188bet album，Combine POIs based on current hot spots or related points of interest (just like NEXT’s products and product sets)，For example, "Geek Trip"，Contains the Silicon Valley Steam Train、New Zealand space capsule experience and other activities。

I once talked with Meisuo, who runs a shopping guide platform for surrounding tours，They mentioned that the role of shopping guides is to solve information redundancy、Improve user purchasing efficiency，The shopping guide platform is more suitable for short-term and fast consumption。Guanzhi Outbound 188bet，It is far from being as easy to make a decision as buying clothes。There are many factors to consider in the preparation process、The procedures are complicated，The time period from the decision to 188bet to the completion of the trip is too long，So it is very likely that there will be a transaction fault。

To this，Zhang Hongliang said，The usage scenarios of light 188bet are not only when users want to 188bet，It can also be done occasionally in daily life，Just like many people don’t go out to play，But I will read other people’s 188bet notes on Bread 188bet，Similar，Qingji 188bet wants to accumulate users、The way to enhance stickiness is to create quality content。Even if the user does not make a decision now，Maybe I will come here to buy when I am traveling one day。

Since it is a product that focuses on content and operations，You need to have the corresponding team genes。Zhang Hongliang, one of the core members of Qingji 188bet, serves as COO，He has worked for several advertising and communication groups，And worked at Dragon TV，The team also includes people who were former 188bet editors of 188bet magazines。Zhang Hongliang said，I am good at grasping things that make consumers emotional，Can package products to make them more popular。

Qingji 188bet will be launched in January this year，After several easy versions, the cumulative number of users reached tens of thousands，Average DAU2000+。The CEO in the core team was the Asia Pacific Sales Director of ERI，CTO used to be a senior product manager at Yidong Media，Advertising on the Internet、Experience accumulation in the fields of big data analysis and artificial intelligence，There are also people with 188bet agency background。