As mentioned.

188bet online sports betting And this time, what New Oriental will do is,For middle-aged and elderly people，Provide cultural happiness、Have a sense of gaining knowledge、High-quality cultural and tourism services with a sense of personal pursuit。

Middle-aged and elderly people and culture，is the key word for this business。Since then，New Oriental will be inEducation, life, culture and tourismThree major areas to provide services for everyone.

Be a cultured and knowledgeable cultural travel company

Doing cultural tourism is not just a whim.

2020，Teacher Yu travels around Gansu，Mainly done two things。First, live broadcast to help farmers, because the local government said that the honeydew melons grown by farmers cannot be sold.

Inspired by this live broadcast of helping farmers，End of 2021，Teacher Yu hung a map in his live broadcast room，plus a few stacks of history books、Geography book，Use the method of explaining the history and culture of the origin of agricultural products，Opened the era of live streaming of knowledge about agricultural products in New Oriental。

2021, Oriental Selection

The second thing is to walk on Longshang，Teacher Yu made a video recording of walking while explaining history and humanities，From Qin culture to cultural integration，From the Silk Road to the Great Tang Dynasty(This content also 188bet app download spawned a book "Yu You Walk Together: I Walked Through the Long"，Published recently)。

The reason why I do this kind of video recording and book publishing，Purely because of his initial curiosity: maybe when he was walking on the road，Not only can you better understand the world and culture，You can also share these contents，Let more people understand the world and culture，Inspire more people to walk the world、Measuring the desires and actions of life。

So，In his opinion，Travel is more than just physical and mental pleasure，What’s more important is that our lives can be immersed in the long river of history，Let our lives be enriched by travel。And those trips that take photos and leave after arriving at a place，It is a waste of time，I also lost the opportunity to grow myself。

And this，It was so natural that he came up with the idea of ​​doing cultural tourism——

Let New Oriental teachers with strong knowledge accumulation，Become a tour guide who truly loves sharing culture and knowledge，Taking people while walking，Through time and space，Looking at the past stories of home and country and the sea of ​​life，In time and civilization，To perceive those great spirits and rich Chinese culture。

Cultural tourism for middle-aged and elderly people

Actually，For New Oriental，Cultural tourism is not a new project。As early as more than ten years ago，New Oriental has already started international study tours and domestic camps for young people，Among these projects，Children across the country，You can follow the pace of New Oriental，Traveling to famous schools at home and abroad、Expand your horizons，It can also be cultivated through different types of projects in the process、Improve your abilities。

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Always，This is one of New Oriental’s popular projects。Because，More and more parents are aware，Let the children go out，Get moving，It allows children to grow more comprehensively。

And this time New Oriental is once again exploring cultural tourism，focuses on groups that most people don’t pay much attention to——Middle-aged and elderly people。

In most people’s impression，Life after retirement for middle-aged and elderly people，It seems like you are enjoying your old age。Get up early and do morning exercises、Buying vegetables and cooking、Walking and dancing、Help take care of the grandchildren in your spare time......For this generation，As if“Dedicated to the collective when I was young;becomes their life issue，Dedicated to the collective when I was young，Dedicate yourself to future generations when you grow old。

However, life is a wilderness, not a track.

A person has a desire to explore the outside world in his youth，And this desire to explore，Maybe it won’t disappear with age。More and more middle-aged and elderly people are starting to learn painting、Written brush、Musical Instrument、Dance......They will also want to enrich their daily lives，They also need high-quality spiritual pursuits，They need it too，Can be common in society“Middle-aged and elderly people should take care of their children at home to take care of themselves”in context，Live the way you want。Aunt Zhang, who is in her 50s, decided to go to western Sichuan to open a youth hostel of her own，As 71-year-old Grandma Xu chooses to drive on the Sichuan-Tibet line to start a different life。

In this case，It is better to be in those ordinary daily lives，Take a trip，188bet Online Sports Betting and Casino Go find yourself some“Dedicated to the collective when I was young;“Steady”15961_15970;Colorful”with“Warm”。

This form of cultural tourism combines culture and entertainment，Just enough to satisfy themSpiritual needs, growth needs, social needs。They can touch Qin culture in Gansu、The historical depth of Tibetan culture，You can experience the magnificence and splendor of Chinese culture in Xi’an，You can experience Su Dongpo’s mental journey in Suzhou and Hangzhou......In those journeys，There are past stories，There is a shadow of history，There is also the pursuit of life and love。

Become better and happier

Adjustments from the education sector in 2021(Existing children’s quality and literacy、Youth Study Tour Camp、Examination abroad、Study abroad consultation、College Level 4 and Level 6、Postgraduate entrance examination、Diploma to Bachelor’s degree、Adult English and other educational services)，The explosion of Eastern Selection in 2022，This journey，We have received a lot of support and love。We are terrified in our hearts，I hope to do my best every day、Do your best，Living up to everyone’s expectations in every section。

We will always embrace this mentality，Go and do everything well，Provide better educational services for everyone、Life Services、Cultural Tourism Services。

At the end of this article，I really want to share an internal speech given by Teacher Yu at the New Oriental Financial Annual Conference——At the end of his one-hour speech，Put down the thick stack of cards in his hand，After a few seconds of silence，Preach:

“Dear New Oriental people，This land，This 188bet app homeland，This is our only hometown。This land has nurtured us，And the people on this land，They are all our relatives、Friend、Parents、Children and our fans。They are all our benefactors，So we have a responsibility，Use our sweat to make this land and the people on it better、Happier，Also make ourselves better、Happier。”

The end，He ended his speech with Ai Qing’s most widely circulated poem——Why do I always have tears in my eyes，Because I love this land so deeply。

Maybe that’s why，When everyone says“Live broadcast of agricultural products is not easy to do”“Cultural tourism is not easy to do”time，He will ignore the opposition around him，Resolutely enter these fields，Because in his opinion，These things，Only those who can“Let the people on this land become better and happier”things.