Early August 3rd，Tujia CEO Luo Jun sent a message on Weibo and WeChat，It is said that Tujia has completed D and D+ rounds of financing，New round of financing of US$300 million，Valuation exceeds 1 billion US dollars。This round of investment was led by All-Stars Investment，The world's leading apartment management company Ascott (hereinafter referred to as "Ascott") and existing investors also participated in the investment。
Tujia completed Series A financing in May 2012，Completed Series B financing in February 2013，The first two rounds of financing totaled 400 million yuan，The investors are GGV Capital、Lightspeed Anzhen、CDH Investment、Qiming Venture Partners、Broadband Capital、Ctrip and HomeAway。June 2014，Tujia announces Series C financing，Financing US$100 million，Every investor in the first two rounds followed up on investment。

Tujia announced at the same time，Will enter the C2C property sharing field，And carry out the "Tujia" strategy of platform cooperation，Expanding overseas housing has also become their next goal。

In an interview with Global Travel News，Luo Jun said，Tujia makes it today，If you only look at one indicator as the score，That’s the average number of users 188bet online sports betting on the website 4.A rating of 6 – out of 5，This already explains the problem。Luo Jun said: "We have been doing this for 3 years，Start from scratch，It’s not easy。But our company has always had a pattern: we are not just a company，But to be an industry。”

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“The new round of financing shows the market’s full recognition of the industry led by Tujia。" Luo Jun said，The new round of financing will be mainly used for the development of Tujia’s online and offline platforms and ecological chain、Product technology research and development to improve user experience、Brand promotion, etc.。

Tujia’s new investors in this round of financing are strong。All-Stars Investment is a world-renowned investment institution，Previously led the investment in Xiaomi and participated in the investment in Didi Taxi，Inspected hundreds of startups this year，In the end, the only choice was Tujia。Has more than 30 years of professional experience、Ascott, the world’s largest owner and operator of international serviced apartments, participates as a strategic investor，Indicates the professional market’s recognition of Tujia，And more cooperation in the future，It also makes Tujia take another step towards the professional field。

As a new investor，Mr. Ji Weidong, founding partner of All-Stars Investment, said: “Accommodation sharing is one of the most popular models in the ‘sharing economy’ in Europe and the United States，China has the largest tourist population in the world、The largest overseas travel spending in the world、The largest number of vacant properties in the world，There is fertile ground for the 188bet app download development of the accommodation sharing market。The accommodation sharing industry is asset-light、Characteristics of light services，Its growth rate and future scale will far exceed that of traditional hotels。As an industry leader，Tujia has high cost performance、Diverse listings、High customer return rate、Network effects and other advantages，Is an industry leader in the spotlight。”

At the same time，Ji Weidong further explained why he chose to invest in Tujia: "Tujia is the leader in the accommodation sharing industry，The company has an all-star management team，There is a grand pattern，Also has meticulous execution ability，And managers we like，We must have higher feelings besides money。Tujia management’s passion for business and dedication to customer satisfaction，We were impressed。”

A series of "big moves" were simultaneously disclosed

Synchronized with the release of financing news，Luo Jun also disclosed a series of "big moves" in the first phase after financing:

One，Officially launch C2C business。Tujia will respond to market demand，Further expand the scale and features of the property，Extend different product lines。Compared with other C2C short-term rental platforms，Tujia will use innovative operating strategies to enable more individual landlords to share their vacant houses and provide quality assurance。

Part 2，Officially launch the "Tujia people" campaign。Tujia will conduct in-depth cooperation with upstream and downstream institutions and partners in the non-standard accommodation ecological chain，Activate richer listings，Diversified business 188bet app download liquidity，Let’s make this market cake bigger。Including Ascott, the strategic investor in this round、Operators of white-collar apartments and the real estate crowdfunding platform “Wuyouwufang”, which Tujia has previously announced to invest in, will all participate in the “Tujia People” campaign。

Part 3，Further expand overseas business。In the next six months，Tujia will selectively set up directly affiliated agencies in overseas destinations，More efficiently meet the overseas vacation needs of domestic users。

Tujia’s financing news and the above series of development strategies coincide with the policy spring breeze。July 28，Premier Li Keqiang presided over the State Council executive meeting，One of the important contents of the meeting is to explore new hot spots of tourism consumption，Relax online vacation rentals、Access and business license for new “Internet +” business formats such as travel car rental。The concept and business model of "vacation rental" was first proposed by Tujia in China and has been continuously implemented，Tujia’s series of development strategies will implement various policies encouraged by the state。

Entering the channel of large-scale development

Tujia is positioned as a global apartment and homestay booking platform，The platform was officially launched on December 1, 2011，After more than three years of development，Currently covering 255 domestic destinations，133 overseas destinations，More than 310,000 online properties。Meanwhile，Tujia has signed contracts with 170 domestic government agencies，And reached strategic cooperation with a large 188bet app number of domestic real estate development companies，Contracted management assets exceed 100 billion yuan，The contracted housing reserve exceeds 600,000 units，More than 5,700 housing projects are being negotiated。

As of the second quarter of 2015，More than 40 million users have downloaded Tujia APP，Hundreds of thousands of users use Tujia to check and book beautiful homes in various places every day。The user review satisfaction rating on the Tujia platform exceeds 4.6 points (out of 5 points)，93% of users commented that they would stay again and recommend to relatives and friends。

Since this summer，Tujia’s order volume is growing rapidly，Continuously refresh history。Regardless of financing scale、Housing coverage、House Reserve、Number of users、Look at multiple dimensions such as order quantity and user reputation，Tujia has entered the channel of large-scale development。