With“May Day”Holiday ends，Various tourist destinations have handed over outstanding report cards。May 8，Tongcheng Travel took stock of the four generations of China“Internet celebrity city”9 representative cities in “May Day”Tourism market performance during the holidays: from the first generation of tourist cities，A literary and artistic landmark in the PC era，The new favorite in the short video era，These cities not only explode at specific times，It even showed a different style during this May Day holiday。

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Sanya and Zhangjiajie are domestic tourist cities“First generation top-notch”13502_13505。The late 1970s to the early 1980s，Two cities have successively made tourism a key development area of ​​the city。A song "Please Come to the Ends of the World"，Let the world know about the ends of the earth in Sanya，The arrival of painter Wu Guanzhong，makes a forest farm in the deep mountains of Hunan become """in people's minds";Wonderland on earth”。After years of development，The tourism industry has become a “First generation top-notch”Our pillar industry。

Two cities this year“May Day”The holiday data performance is also very impressive。Same trip data display，This year“May Day”Period，Sanya scenic spot booking popularity increased by 38% year-on-year，188bet app Travel search popularity increased by 46% month-on-month。Popular attractions include Nanshan Cultural Tourism Area、Wuzhizhou Island、Eternal Love in Sanya、Tianya Haijiao and West Island Marine Cultural Tourism Zone。On the major bay mouths of Sanya，Gathered together many high-end resort hotels、Tax-free shopping、Surfing、Music performances and outdoor camping activities，Making Sanya a year-round tourist destination with no off-season。“There is no winter in Sanya，There is no off-season”Becomes a true portrayal of local tourism。

Same trip data display，Zhangjiajie“May Day”Hotel bookings increased by 46% year-on-year during the period，188bet app Travel search popularity increased by 77% month-on-month。The natural scenery of Tianmen Mountain and Wulingyuan，The Tianzi Mountain Cableway built with Zhangjiajie、Hundred Dragon Ladder and Zhangjiajie Grand Canyon Glass Plank Road，Attracted many tourists to challenge。Top events and outdoor sports such as wingsuit flying and mountain biking，Not only enriches tourists’ experience，It also made Zhangjiajie evolve from the top in the country to the "";International Zhang”。

Literary landmarks in the PC era: too late“Outdated”，Continuously becoming popular

around 2000，Rapid development of independent travel in China，“Literature”and“Utopia”The time and distance of becoming a generation of tourists，Xiamen and Dali have become literary and artistic landmarks in people’s minds。In recent years，The rise of Citywalk，The popular TV series "The Beginning" and "Go Where the Wind Is" were filmed in Xiamen and Dali respectively，Let the city that has never faded out of people’s sight continue to add new cultural connotations，Attracting the attention of young tourists。

Since the rise of artistic youth and backpacker travel in 2003，The literary and artistic atmosphere of 188bet app Gulangyu Island in Xiamen attracts countless tourists。Same trip data display，This year“May Day”Short holiday，Xiamen scenic spot booking popularity increased by 49% year-on-year，188bet app Travel search popularity increased by 103% month-on-month。Gulangyu、Popular attractions such as Jimei School Village are still crowded，Xiamen is not only the yearning of literary and artistic youth，More via music、Diversified activities such as beach and art festivals，Enriching the city’s tourism experience。

1982，Dali was rated as one of the first batch of famous historical and cultural cities in China。The TV series "Dragon" broadcast in 2003，Let more tourists know Dali。May Day holiday this year，Dali hotel booking popularity increased by 49% year-on-year，The popularity of scenic spot bookings increased by 122% year-on-year。Dali Ancient City、Shuanglang Ancient Town and other attractions continue to be popular，Shaxi Ancient Town and Fengyang Town have also become places for new Internet celebrities to check in。

The first wave of short-term traffic: always "very";Wealth”，Hard to be copied

In recent years，Short videos have become an important window for urban tourism brand communication。Xi’an、Chongqing、Chengdu、Cities such as Changsha have become the first wave of beneficiaries of short video traffic。These originally had a long history、Developed economy、Convenient transportation、New first-tier cities with relatively complete infrastructure，Have their own advantages that are difficult to copy，All year round“Domination”Various travel lists，Become the real "ldquo" in the current tourism market;Top stream”。

2017 to 2018，Short video content such as the night view of Hongyadong and the Liziba light rail running through the building have made Chongqing an internet celebrity city。Based on same trip data，This year“May Day”，Chongqing’s hotel booking ranking ranks first in the country，The 188bet app top ten most popular scenic spot bookings in the country。Baidicheng、Qutang Gorge and other attractions attract a large number of tourists，Chongqing’s three-dimensional magical city features make it a check-in destination for young tourists。

Xi’an’s bowl-shaking wine and roly-poly ladies have become memorable moments from 2018 to 2019。Same trip data display，2024“May Day”Holiday，Xi’an hotel booking popularity ranks among the top ten in the country，Qin Shi Huang Mausoleum Museum、Shaanxi History Museums are among the top ten most popular museums in China。Datang Everlasting City、Terracotta Warriors and other attractions have become must-visit places for tourists，The bright moon of Qin Dynasty and the elegance of Tang Dynasty are fascinating，Contemporary Xi’an’s illuminated night scene and rich cultural experience，It gives people a place to put their cultural nostalgia。

New short video traffic: Who has the wealth from the sky reached today?

“Small city”Be this year“May Day”Core keywords in the cultural tourism market。Same trip data display，This year“May Day”Holiday，The popularity of hotel bookings in dozens of domestic small cities below the third tier has more than doubled。In fact，Since 2020，More and more small cities，Going viral on the Internet with a short video，Then more cultural tourism highlights will be discovered，And then become a new cultural tourism consumption hotspot。

2020-2021，Tibetan boys Ding Zhen and Ganzi“Internet celebrity director”Liu Hong’s short videos have become popular，Ganzi has also become the yearning of countless young tourists。This year“May Day”Holiday，Hotel booking popularity in Ganzi on Tongcheng travel platform increased by 67% year-on-year，The popularity of scenic spot bookings increased by more than 7 times year-on-year。Luding Bridge、Attractions 188bet sports betting app download such as Daocheng Yading have become popular choices，Ganzi’s natural scenery and ethnic customs are loved by tourists。

Zibo Barbecue will become a hot spot on the Internet in 2023，Since then, Zibo Cultural Tourism and local citizens have launched a series of big moves，The warm hospitality of Shandong people is transformed into vivid stories and thoughtful details through short videos，Fire spread all over the country。This year“May Day”Holiday，Zibo’s tourism popularity continues，The Eight Markets are still crowded，Haidai Tower Zhongshuge also repeatedly restricted traffic，Red Leaf Persimmon Rock Tourist Area and other scenic spots have become new choices for tourists to explore Zibo in depth。

Tianshui Malatang became a hot word on the Internet in March this year，The popularity of tourism has continued to rise since then。Same trip data display，This“May Day”，Tianshui hotel booking popularity increased by 59% year-on-year，Scenic spot booking popularity increased by 138% year-on-year。Maijishan、Fuxi Temple and other attractions are favored by tourists，Tianshui’s history, culture and food culture have successfully attracted the attention of tourists。

Hot through the Internet“Out of the circle”，It is an important opportunity for cultural tourism destinations to gain exposure and attract more tourists。How to convert traffic into tourism consumption，will“Internet celebrity”becomes“Changhong”，It is also necessary to continuously enrich the cultural connotation of the city，Improve tourism experience and service reception capabilities。With the continuous recovery and prosperity of the tourism market，I believe these cities can continue to attract tourists from all over the world with their unique charm，New“Internet celebrity city”will continue to appear，Provide tourists with more travel options。