With the economic and social development and the improvement of people’s living standards，Public travel concepts are quietly changing。As 188bet online casino games becomes more “Normalization”’s entertainment options，People’s demand for travel experience is also constantly increasing。After experiencing many similar tourist attractions，Consumers are beginning to pursue more personalized and relaxed travel methods，To rest、Entertainment-based leisure vacation 188bet online casino games has become the new favorite in the consumer market。

In addition, it has basically developed into ";Complete body”Integration of culture and 188bet online casino games，People even produced “Cultural 188bet online casino games melts”’s body feeling，Culture and 188bet online casino games Everywhere、Resources everywhere。When the development speed of cultural 188bet online casino games is more reflected in the urban area，The authority of traditional resource advantages begins to be disintegrated，The ideas and models of cultural 188bet online casino games products have been faced with ";Heavy damage”。

Under such circumstances，Many traditional tourist attractions are gradually facing difficulties: products do not match market demand，The existing resources cannot be revitalized、The core attraction cannot be highlighted，Even leading to making ends meet、The state of losing money for consecutive years。188bet online casino games post-epidemic era，There is great pressure to improve the quality of these scenic spots，It is difficult to break through its own product logic、Operating model，It is difficult to keep up with the pace of market development。

However，Also under such heavy pressure，A piece of Gexian Village Resort in 2020“Darkness”Rise against the trend，80,000 tourists in the opening month of 2020，Received "&ldquo in the year of opening;Top ten popular destinations in Jiangxi”Grand Prize，Since then, various data have been rising step by step，Superceded the top-ranked Longhu Mountain in Jiangxi、Jinggangshan、Sanqingshan、Huangling and other famous scenic spots，Being a well-deserved“King of traffic”。2022，The Wunuzhou Resort, also located in Jiangxi, has just opened，Just because of its characteristics“Night Tour”quickly became a hot discussion topic on the Internet，Becoming a popular destination for summer 188bet online casino games in Jiangxi Province，The popularity continues to this day。

Today，Let’s take two dark horses that are growing against the trend in Jiangxi Province’s 188bet online casino games market——Gexian Village Resort、Wunvzhou Resort as an example，Analysis based on Xinbang Cultural 188bet online casino games’s operational thinking system，When resources are no longer the only advantageous high ground，When cultural 188bet online casino games products put more emphasis on “Experience”“Unique”，For leisure and vacation spots，How to break through the siege？How to combine sightseeing + leisure vacation into the best comprehensive business format？

Aerial view of Gexian Village Source: Xinbang Culture and 188bet online casino games

Meet the underlying needs of the 188bet online casino games

Post-epidemic era，Consumers are more based on“Free”Make product selection，Reflected on the consumer side is the booming urban cultural 188bet online casino games consumption scene，Visitor travel radius and destination recreation radius are both increased。In the recent “May Day”Golden Week，Inter-provincial medium and long-term travel、Surrounding tours and hot spots are operating at high levels，Travel distance and consumption activity hit record highs，Cross-city distance of more than 300 kilometers、The popularity of inter-provincial travel has increased significantly。

Focus on the supply side，As the industry continues to promote the upgrading of the urban cultural 188bet online casino games market，Products are constantly“Polarization”，One end is a close range&ldquo that shows relaxation anytime and anywhere;Small but beautiful”Urban leisure scene，The other one is wider、Scenic resort scene with large frame natural experience。Tradition“Get in the car and sleep，Get off and clock in”has become a thing of the past，When consumers come to leisure and vacation spots，Unique natural resource advantages and quality life and leisure experience have become the two most important needs。

Create resource differentiation

Real performance Source: Gexian Village 188bet online casino games

For most 188bet online casino games resorts，Natural resources are necessary basic components，Although mountains and rivers each have their own beauty，But within a certain area，The scenery is always similar。So consumers and the market have become the most important indicators。Why tourists must come here？What are the core selling points of the scenic spot？Answer these two questions，Only in this way can we solve the problem of differentiation of 188bet online casino games and holiday scenic spots。

Take Gexian Village Tourist Resort as an example。Gexian Village Leisure Resort was invested and constructed by Xinbang Group in June 2016，Officially open to the public in May 2020，In special times, it has also become a“Internet celebrity scenic spots&188bet online casino games;。actually，Able to achieve such results，Can be attributed to the differentiated creation of resources in Gexian Village。

2020，In the province、Self-driving、Short distance has become a key word in Jiangxi Province’s 188bet online casino games market，Overview of Jiangxi Province’s 188bet online casino games products，灁灵、Sanqingshan、Lushan and other places are still dominated by traditional sightseeing tours，There is not much difference in core competitiveness。In the early stages of planning for Gexian Village Resort，Xinbang Cultural 188bet online casino games is committed to its own natural resources、Cultural Resources、Comprehensive assessment of geographical location, etc.，Finally, we will focus on leisure and vacation products that have been in short supply in the provincial market，With“New landmark of Jiangxi night vacation”is the tipping point，Taoist culture as Gexian Village“Shaping Soul”Create selling points，Fill the market gap to meet consumer demand，Create &ldquo for Gexian Village;Natural drainage”15597_15602。

Night view of Gexian Village Source: Xinbang Culture and 188bet online casino games

Another blank space in Jiangxi’s 188bet online casino games market——Summer travel destinations were also discovered and filled by Xinbang Cultural 188bet online casino games。Look at Wuyuan’s 188bet online casino games products，There are more than 40 scenic spots, large and small，The most famous scenery is not that of spring“Terrace fields of flowers”And the&ldquo who dry crops on the roof in autumn;Autumn in Huangling Mountain”No one else。This also corresponds to the peak spring and autumn tourist seasons in Wuyuan。Ma Zeng, general manager of Xinbang Cultural 188bet online casino games Marketing Company, once said in an interview，Xinbang Cultural 188bet online casino games’s creation idea is explained as complementing rather than competing with the surrounding market，Effectively avoid excess‘Involution’。

#2 Quality 188bet online casino games Experience

Consumers are focusing more on emotional value、Experience the value of the moment，Consumers turn to 188bet online casino games vacation mode when traveling。In this context，The disconnect between traditional tourist attractions and accommodation is very embarrassing，The hotel serves as a single night resting place，Cannot be integrated with other 188bet online casino games and vacation activities of tourists，The product as a whole is difficult to get rid of the old style of separating food, accommodation and travel。Based on this，One-stop tourist destination and wild luxury eco-hotel came into being，Ecologically compliant、188bet online casino games、The development trend of resortization，For example, suitable for parents and children to travel together、All-inclusive Club Med；Located in the desert，Destinations such as Desert Star Hotel that offer an all-weather desert experience，all received positive feedback from the market。

So，For leisure and vacation spots，Is it enough“Relax”，Ability to provide high-quality vacation experience，has become an important indicator to measure the success of a product。The total number of guest rooms in Wunuzhou Resort exceeds 1,300，This can be said to be the largest integrator of leisure and vacation accommodation in the 188bet online casino games market in Jiangxi Province。Large-scale accommodation，Of course, it corresponds to rich leisure and vacation products。Wunvzhou is famous for its own Huizhou architecture、Culture is the background，A collection of live performances、Parent-child entertainment、Cultural Attractions、Hotel Exhibition、Food and catering、Six major leisure and shopping formats are integrated into one，Comprehensive Chinese Huiyi culture 188bet online casino games and vacation destination，To make it richer、Fengyu’s diverse leisure and vacation product system enhances user experience，Brings a quality experience different from traditional products。

Cool Water World Project Source: Wunuzhou 188bet online casino games

Cultivation of 188bet online casino games with high stickiness

For 188bet online casino games and vacation spots，Providing basic services for traditional businesses is just the starting point。To stand out in the fierce market competition，Scenic spots must further strengthen scene creation and content creation，Improve overall appeal and experience value。For this，In terms of technological empowerment and cultivation of new business formats，We must work hard。

#1 New landmark for 188bet online casino games vacation

Night travel is one of the hottest businesses in recent years，The Ministry of Culture and 188bet online casino games issued the "Guidelines for the Construction of National Night Culture and 188bet online casino games Consumption Clusters" emphasized，"We must deeply explore local characteristic cultural endowments and advantageous 188bet online casino games resources，Integrated implementation of rural revitalization strategy、Urban Renewal Action，Promote the integrated development of culture, sports, business and 188bet online casino games，Building a new cultural and 188bet online casino games consumption scenario shared by hosts and guests。"

Night tour scenes are blooming everywhere，A batch of high-quality products were born、Project with good economic benefits and market reputation，But the problem gradually emerged。First, the homogeneous competition in the market is obvious，The supply of cultural 188bet online casino games night tour products tends to be similar；Second, cultural 188bet online casino games night tour projects are limited by their own development characteristics，Such as single day operating hours、Short night operating hours、Problems such as large project investment volume，Faced with the development dilemma that it is difficult to recover the initial investment through operating income alone。

Gexian Village“Wang Po talks about matchmaking”Scene picture source Gexian Village 188bet online casino games and Vacation

actually，The evolution path of high-quality night tour projects，From lighting to beautification，Towards culturalization、Scenarioization、Contentization、IPization。In the process of creating a night consumption project，Not only needs to meet the functional needs at night，We should dig deeper and carefully package the 188bet online casino games connotations on which the project relies。By using technology，Display historical and 188bet online casino games heritage in an artistic form，Utilizing both immersive and experiential scene design，Enhance tourists’ interactivity and participation。Also，Developed via IP、Create theme products and business forms，Can transform abstract 188bet online casino games resources into considerable resources、Senseable、Available for purchase、Specific products and services that can be experienced，Thus improving the market competitiveness of the project。

"Tiehua" activity Source: Wunuzhou 188bet online casino games

Take Wunuzhou Resort as an example。Wunvzhou Resort is named after the legendary "Wuyuan";Wu Nu Feitian”China Huiyi Art, Culture and 188bet online casino games Micro Resort Town as a clue，The total investment exceeds approximately 2.5 billion yuan，Opening for trial operation in April 2022。Since opening，The&ldquo of Wu Nuzhou;Night Tour Legend”It is spread in the world。as“The main focus is experience”，Night tour of Wunuzhou includes“Night view、Night show、Night shopping、Night Banquet、Night entertainment and overnight accommodation”’s all-round experience，Covering the entire period after 18:00，Not only eliminates the contradiction between night consumption operation time and cost，Also provides consumers with frequency stability、High-quality performances with uniform quality、Experience。

For example，Xinbang Cultural 188bet online casino games spent 200 million yuan to create the live performance "Meet·Wuyuan》live performance，Fusion stage play、Musicals and other art forms and the most advanced sound and light technology，Duration exceeds 50 minutes、Nearly a hundred people appeared，Become Wu Nuzhou“stay as a guest”A major means；Cruise project created by Wunuzhou Resort，Let consumers visit Wunu Lake、Riding a boat on Wuxian Lake，Riding night view，Feel the glorious prosperity of Huizhou，Diversified night entertainment projects to bring abundant secondary consumption income。

"Meet Wuyuan" hot scene Source: Wunuzhou 188bet online casino games

#2 188bet online casino games creation

With the development of Internet technology and the younger generation of consumers，“Punch in&188bet online casino games;It has become a new way of entertainment。Consumer arrives at destination，With picture、Record the images of your visit here in the form of video，Spread to WeChat、小红书、Weibo、New media platforms such as Douyin。

These new media platforms serve as contemporary young people“Grow grass&188bet online casino games;Artifact，has strong sharing characteristics、Word-of-mouth marketing characteristics and social attributes，Users have a naturally high degree of trust in its content，The content often becomes an important basis and reference for consumers to make decisions。So the top priority is to do a good job in secondary communication among users，It can be said to be a scenic spot“Hard reputation&188bet online casino games;’s shortcut。Create&ldquo favored by social platforms;Check-in point&188bet online casino games;，Become an important means to obtain traffic。

Dazzling Lantern Parade Source: Wunuzhou 188bet online casino games

at“Check-in point&188bet online casino games;In the process of building，It is necessary to reconstruct the visual logic，To make consumers pursue more senses、The purpose of visual enjoyment，Thus making the check-in point a strong attraction scene that transcends the existence of commodities。

First of all, we need to strengthen the visual effects and 188bet online casino games connotation of check-in points.

Internet celebrity check-in communication has improved the commercial value of the destination to a certain extent。Enter &ldquo in Xiaohongshu;Wu Nuzhou”，You can see a large number of users recommending the light show of Wunuzhou、Reality show、Recommendations for check-in spots such as the Golden Pavilion night view，This is exactly how Xinbang Culture and 188bet online casino games uses lighting、Sound、Holographic projection and other modern technologies create a scene-based check-in experience space for tourists 。

Part of Little Red Book、Screenshots of Douyin master’s works Source: Wunuzhou 188bet online casino games WeChat public account

Although the check-in point is“Traffic password&188bet online casino games;，But sometimes it is difficult to escape the same fate。So in the process of creating check-in points，Visual content must be rooted in local cultural soil，Only in order to form a unique cultural symbol。Wunvzhou Resort deeply explores the history and culture of ancient Huizhou、Literature and Art、Traditional folk customs, etc.，Establishing a gentle oar boat in Wenwan Water Village、Chinese Romantic Couple Hall、Unique check-in spots such as the Golden Age Intangible Cultural Heritage and Iron Flowers，Let consumers check in，Feel the Huizhou culture in your bones。

Secondly, we must cooperate with innovative marketing.

Why is the check-in spot at Wunuzhou Resort so popular？The marketing promoter of Xinbang Cultural 188bet online casino games must be indispensable behind it。Since opening，Wu Nuzhou adopts the brand strategy of holding high and striking high，Carry out“Wu Nuzhou Xingyun Qingzao Music Festival”，Quickly attract young tourists；On-site recording of variety shows such as "Youth Travels 4" and "Extreme Challenge 9"，The&ldquo that detonated the entire park;Celebrities’ same style”Punch-in craze；Carry out“2023 China Native Folk Song Festival”etc. activities，Bring the whole year、Dynamic marketing and attraction enhancement of all hot spots。

"Youth 4" filming location Source: Wunuzhou 188bet online casino games

Facing the reality that resource advantages are gradually fading，Leisure resorts must continue to innovate and upgrade，To adapt to the new needs and challenges of the market。In the context of the integration of culture and 188bet online casino games，Leisure and resort scenic spots must rely on high-quality landscape and human resources，Layout new productivity in a good scenery，Formation of a competitive industrial chain，In order to become a tourist destination that people yearn for，It can be said that the road is long and difficult。Xinbang Culture and 188bet online casino games provides ideas and paths for the upgrade of leisure resort scenic spots，In the ever-changing 188bet online casino games market，How will Xinbang Cultural 188bet online casino games take the next step forward?;Upgrade again”pace？We will wait and see。