Message on August 11th，Xiaoluoquzhu, a long-term rental apartment brand for white-collar workers, announced the completion of Series A financing，Scale is 5 million US dollars。This round of financing was led by Lightspeed Anzhen，Tujia followed the investment。

Xiaoluoquzu was established in Shenzhen in November 2014，Founded by Guo Yu, founder of Tmall Wireless。Guo Yu once served as Tencent Product Director，Responsible 188bet online sports betting for mobile QQ、Mobile Qzone and other Tencent mobile SNS products with the largest traffic;2012，Become the founder of Tmall wireless business，Created Tmall Wireless from scratch；Joined Vipshop in 2014，Ren as General Manager of Vipshop Wireless Business Department。

Xiaoluoquzhu is targeting the trillion-level real estate leasing industry market，Adopting an innovative O2O rental model。In more than half a year since its establishment，quickly becoming the largest white-collar long-term rental apartment in Shenzhen。

Founder of Xiaoluo Quzu、CEO Guo Yu said，The financing amount will be mainly used for the ecological layout of the online platform，Improvement of offline rental service experience。

Han Yan, partner of Lightspeed Anzhen said，In the context of the "Internet +" trend，The long-term rental housing O2O industry is still in the stage of competition，This trillion-level market has not formed a unified scale effect。Although the rental market is an old market，But if a breakthrough from 0 to 1 can be achieved, it will be a new market。

Guo Yu said: "The Internet has two major characteristics: 188bet app one is integration，i.e. Internet+，Combining technology and business content through the Internet，Can create a new model that combines the advantages of both；The second is a larger commercial space，That is, greater room for value-added。Use strong Internet + real estate management and marketing model，Integrating Internet and traditional advantages，And complementary，Resolved information asymmetry in long-term rental apartments、The pain point of resource asymmetry。Use O2O、Community、LBS and other concepts，Can create more lightweight models to bring more value。”

Xiaoluoquzhu relies heavily on O2O、Big data、Mobile terminal import interaction、Concepts such as smart home enable resources to be more effectively integrated and managed。The logic of its business model is to allocate resources reasonably，Saving operating costs，Relinquish the remaining interest to the tenant。

Guo Yu revealed，Since entering the second half of this year，Xiaoluoqu Rental, regardless of the speed of getting a house，The rental rate has entered a period of rapid development。Covered from listing、House Reserve、Indicators related to the number of orders and tenant reputation are rising rapidly。

What deserves attention，Vacation apartment rental platform Tujia also participated in the financing process，Next, Xiaoluo Qu Rental will be in the house with Tujia、188bet app download Carry out close cooperation in many aspects such as customer source sharing。