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Author of this article: Zhang Jing 2015-08-13
The opinion of the General Office of the State Council mentioned that “relaxing the access permit and operating permit system for online vacation rentals”,What impact and direction will this have on domestic online vacation rentals?Can the legal risks it faced previously be avoided?
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August 11,The General Office of the State Council's "Several Opinions on Further Promoting Tourism Investment and Consumption" (hereinafter referred to as the "Opinions") was officially issued,The opinion mentioned “relaxing the access permit and operating permit system for online vacation rentals”。

The current domestic online vacation rental platform mainly includes Xiaozhu Short-term Rental、Wooden Bird Short-term Rental、Ant Short-term Rental、You Tianxia, ​​etc.,There is also the “self-operated + platform” Tujia.com。When mentioning these online short-term rental platforms before,The legal risks it faces are unavoidable problems,It is also a "tightening curse" that restricts the development of the industry。

Although there is only one sentence in this opinion,But industry insiders and experts think it is a good signal,Will solve the legal risk pain points of online vacation rentals。

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The concept of "online vacation rental" proposed in the "Opinions",Chief Knowledge Officer of Huamei Consulting Agency、Senior Economist Zhao Huanyan said,First of all, we need to clarify the relationship between this concept and "online short-term rental"。Online Vacation Rentals Restricted 188bet sports betting app download to "Vacation" Purposes,And "online short-term rental" is whether it is for studying、See a doctor、Work、Any time on vacation,Therefore "online vacation rental" should belong to "online short-term rental"。

Online short-term rental originated abroad,Represented by Homeway and Airbnb。In the global traditional hotel group ranking list,In terms of room size,Airbnb is already the number one in the industry;The valuation is also the third in the industry。

Although playing abroad is booming,However, the online short-term rental industry is still in the early stages of development in the country。Vacate your house,Give the key to a stranger,This would have been unimaginable to many three years ago。Today,With the establishment of short-term rental platform,More and more young people,Started to accept and fall in love with this way。

Whether it is a landlord who has a vacant house and is diligent in financial management,Those who still want to experience a personalized B&B or save room fees,Online short-term rental websites become the stage for them to achieve their goals。Data is displayed,The income from short-term rental of vacant houses is 2-3 times higher than that from long-term rental,Tourists can also find high-quality and low-price products on the platform,Or more distinctive houses。

Co-founder of Zhihui Travel、Tourism O2O analyst Liu Zhaohui said,In the field of leisure and vacation,Tourists care more about experience、Service,In this regard, hotels’ monotonous products cannot meet the needs of consumers,On the contrary, personal listings with strong characteristics have more advantages。And there are currently a large number of idle properties in China that need to be liquidated and invested,"Relaxing access and operating licenses for online vacation rentals" will allow for the re-exploration and allocation of social resources。

An example is during the Guangzhou Spring Fair this year,The number of inquiries from Xiaozhu Short-term Rental in Guangzhou increased by about three times compared with normal days,The number of reservations increased by about 2 times compared with usual days。Compared to the hotels around the Canton Fair venue that cost thousands of yuan per person,Affordable short-term rental housing has become the choice of many merchants。

Multiple websites share the market

2011,Samwer, the famous German copycat king, copied the Airbnb model to China,Build the Airi Rental website,Opening China’s online short-term rental market。About one year from now,Tujia.com、Xiaozhu Short-term Rental、Ant Short-term Rental、Wooden Bird Short-term Rental、Youtianxia short-term rental network and other platforms have been launched online。Ant Short-term Rental is independently split from Ganji.com,You can get a lot of resources by relying on Ganji.com;Chen Chi, the founder of Xiaozhu Short-term Rental, left the Ganji.com team;Youtianxia belongs to Soufun.com。

Currently,Airbnb’s “Chinese Apprentice” has Xiaozhu short-term rentals、Wooden Bird Short-term Rental、Youtianxia and other websites,They provide an information publishing and transaction platform for landlords and tenants,Profit from platform operations and commissions。

Although the operating model is basically the same,But each company is also trying to take a differentiated route。Xiaozhu Short-term Rental just completed a Series C financing of US$60 million in July,It advocates human touch,I hope there will be more interaction between landlords and tenants;MuNiao Short-term Rental and Qunar.com establish strategic partnership,Villa with sea view、Mongolian yurt、Special properties such as wooden houses 188bet app are competitive advantages;Ant short-term rental backed by Ganji.com,Main family card,Mainly rent housing in major cities;Compared to the above short-term rental websites,Travel around the world through destination guide、Q&A, etc.,Provide members with more services。

In various short-term rental websites,Tujia.com is unique。Tujia.com was established in December 2011,On August 3, it received the latest round of financing of US$300 million。In terms of size,Tujia.com is undoubtedly the “boss” of domestic online short-term rental websites,It is precisely relying on strong economic strength,Tujia obtains housing listings directly from owners or real estate developers,Unified decoration management,Provide standardized hotel services,The rent income is shared with the landlord in a certain proportion。

Operators hope to eliminate the “gray area”

Talk about the online short-term rental industry,The legal risks faced by its operators and platform tax issues,Always a topic that cannot be avoided。

"Without a doubt,This is a very good sign。" Liu Zhaohui said,The field of online short-term rental was previously blank in supervision, And Airbnb’s practice abroad has proved it,The online short-term rental industry will conflict and collide with regulatory agencies in terms of taxation and law。As the influence of the sharing economy continues to expand,The government should pay attention to this area as soon as possible,And legislate and supervise,There is no doubt that it will benefit the future development of the industry。

Previous online short-term rental,Facing a very big pain point,How to improve the credit mechanism。At present, the domestic credit reporting system is not as complete as that of developed countries,Giving your house to a stranger or living in a stranger's house can only rely on trust between 188bet Online Sports Betting and Casino both parties,The credit reporting system can be a good supplement。However,After obtaining the “Access Permit and Business Permit”,This problem may be solved。

Xiaozhu Short-term Rental CEO Chen Chi said in an interview with a reporter from Nanfang Daily,The access permit and business license mentioned in the opinion are mainly for "landlords",That is, proposed by operators in the market。As an information release and trading platform,Xiaozhu short-term rental does not require permission。

Introduction to Chen Chi,Currently, many personal housing listings on online short-term rental platforms are in the "grey area",To some extent, its business nature conflicts with the regulations related to urban management,For example, the house used for rent has not been fire-fighting、Inspection by health and other departments,Do not verify tenant identity information、Not connected to the public security information system,There are still some negative impacts on urban floating population management and other aspects。

“It is foreseeable that subsequent policies will be introduced,The number of properties for short-term rental will increase。" Chen Chi said,Because the previous regulatory laws in this area were blank,Even if a landlord wants to go through relevant business procedures,There are no rules to follow。Opinion Description,The government will introduce more detailed rules for online vacation rentals,Operators in the “grey zone” will be able to step into the sunshine,More properties will be able to enter the market "justifiably"。In addition,Technically, the connection between the platform and the public security information system is completely achievable,When every property and every stay becomes “traceable”,The trust problem will be solved。

But in the view of Wei Changren, CEO of 188bet online sports betting Jinlv.com,The detailed rules issued in the future should not be limited to regulating the operators themselves,Online short-term rental platforms will also be regulated,This will be more conducive to the orderly development of the industry。


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