188bet online live casino after 1995: 4 questions and 4 essentials

Industrial Investment Author of 188bet online live casino article: Huxiu.com 2015-08-25
The marketing key for the 188bet online live casino95s generation is: capture residential men and women;Use QQ space well,Don’t give up WeChat;Don’t force soft marketing;Focus on appearance and experience。

The most realistic generation in the world,That’s the 188bet online live casino80s generation。I remember when people born in the 90s were still carrying schoolbags,You call them "brainless"、“Non-mainstream”;Now people in their 90s have money in their pockets,You guys will start studying the 188bet online live casino90s marketing。

But,Please note: the 188bet online live casino95s generation is not the 188bet online live casino90s generation,They are people from another era。

2015,20 years old after 1995,In two years’ time, the most mainstream consumer group among them (no doubt those college graduates) will enter the society。Therefore,It is necessary for everyone to study how 188bet online live casino is done after 1995!

Before getting to the point,Let’s take a look at the background of this generation,That is to say, I will elaborate on my point of view: the 188bet online live casino95 generation is not the 188bet online live casino90 generation。The key to answering this question,That is, help these two generations fight for their father。The generation from 1985 to 1995,Most of their parents were born between 1955 and 1965;188bet online live casino95,Their parents were between 1965 and 1975。No need to say more?Golden Generation vs. Tragic Generation。The impact of such background differences is extremely huge,I’m talking about the majority,Don’t worry about individual cases。

So, what should we do when 188bet online live casino to those born after 1995?

I once concluded: New media 188bet online live casino requires six steps,The four core steps are: grasp the 188bet online live casino target positioning,Analyze the channel habits of 188bet online live casino targets,Design the most acceptable way to the 188bet online live casino target,Then grasp every 188bet online live casino detail。

Through the tragic struggle experience with the 188bet online live casino00 generation,Through data analysis,I think there are 4 key points in marketing for 188bet online live casino95s generation。

一、188bet online live casino95s marketing,To capture their most critical characteristics: home

Home,has a very profound background of the times。1995,This is the era when Chinese society began to make the Great Leap Forward of Urbanization。High-rise buildings have eliminated courtyard houses,The reinforced concrete jungle replaced the green wilderness。When the 188bet online live casino95 generation starts school,The playground that people born in the 1980s were still familiar with no longer exists。

Car、The rapid popularity of air conditioners is also contributing to the “stay at home”。The popularity of air conditioners began around 1997,The popularity of automobiles began in 2006。Human laziness,From the improvement of living conditions;Want to change,Must learn to rethink and examine。188bet online live casino95,With the accumulation of our parents,Belongs to the spoiled generation。

Worse “house” factor,It’s education。The parents of those born in 1995 who enjoyed the education dividend,Pay more attention to education。But the biggest misfortune is not that the parents born after 1995 put too much hope into the next generation,It’s a huge joke of fate—those born in 1965,Those born in the 1970s,When you fill in your college entrance examination application,Is there any elite who is willing to devote himself to primary and secondary education?The rigidity your children endure、Retarded、Inhuman education system,Isn’t it a black joke of fate?188bet online live casino95,Under the pressure of dozens of kilograms of schoolbags,Have to stay home。

The house is quiet,I am shy,Otaku is sensitive,The house is closed,Staying at home is the first curse that 188bet online live casino95s marketing has to face。

2. 188bet online live casino95s marketing, make good use of QQ and QQ space

As a father 188bet online live casino after 2000,Starting from the universal concept of family control,Parents believe that the most important task for their children is to advance from primary school to junior high school、High School Entrance Examination、College Entrance Examination,Smartphone use must be restricted。Looking back 3 years ago,Smartphone prices are not as high as thousand yuan today,So most urban families only equip their children with second-hand mobile phones。

Popularization of home PCs from cities to rural areas since 2000,Children are no strangers to computers。Such a hardware foundation creates a fact: those 188bet online live casino in 1995 to those 188bet online live casino in 2000,They are no strangers to computers,They must have a QQ。

The above personal experience and analysis have led to the following evidence:

The promotion results of the campus O2O project my team participated in are displayed,For college freshmen,QQ、QQ group、QQ space is still the main battlefield for 188bet online live casino promotion。A webmaster in the traffic circle told me,His main traffic comes from QQ space,Part of the traffic in these QQ spaces comes from Internet cafes,The majority of people who go to Internet cafes are those born in 1995?

From this we get a conclusion: for those born after 1995,Communication between peers is mainly QQ and QQ space,Building brands for the 188bet online live casino95 generation,It is important to make good use of QQ and QQ space。

3. Self-assertion of the 188bet online live casino95s generation - I choose, I am free

One thing that easily touches the bottom line of those 188bet online live casino in 1995,It’s just one word - "being",Managed、Selected、Requested,They have endured too much "being"。But their situation is very different from their parents,40、Grandpas 188bet online live casino in the 1950s believe that work should be stable,Even if you are a worker for the rest of your life;After 60、Those 188bet online live casino after 70 believe that work must be decent,Civil servants are the most stable。But,This era before us,The most reliable thing is not change but change。

Use 188bet online live casino shopping habits as evidence:

“I like”——What kind of reason is this?This shows that the 188bet online live casino95s generation is still an immature and uncertain group,A group with a rebellious spirit,It is a group with explosive self-awareness,Is the "anything is possible" group。

From a 188bet online live casino perspective, we can think of the following strategies:

1、Social 188bet online live casino is becoming more and more important。The past way of celebrity endorsement: "I trust XXX" is outdated,Those born after 1995 trust their friends more,Can be recommended but not indoctrinated,Some people say: wipe along the hair。

2、You can judge their trends through big data。For example, the data display of Tencent 188bet online live casino,The discussion data of "Tiny Times" in space is huge,Especially for young people,So in specific operations, big data analysis is also used to determine who to push information to,Detonate among fans。

To sum it up: analyze what the 188bet online live casino95 generation wants,Soft penetration into the social circle of the 188bet online live casino95 generation。

四、Preferences of the 188bet online live casino95s generation—a world of appearance control,You may not understand at all

Someone complained,Men in this world are becoming more and more feminine,One of the reasons for femininity is the appearance control of the 188bet online live casino90s generation。188bet online live casino90s beauty control,188bet online live casino95s are more beautiful-minded。But,See through appearance,What the 188bet online live casino95 generation needs is not appearance but an experience,This is what we often call user experience。Don’t forget,For every generation,The so-called experience has absolutely different meanings。

50、Experience of those born in the 60s,It’s cheap and expensive。They are either pursuing cheap prices (so-called poor people),Either go after the most expensive (tycoon);70、The experience of the 188bet online live casino80s generation is cost-effective,For example, the popularity of Xiaomi is definitely driven by those born in the 1980s;188bet online live casino90s,Especially those born in 1995,Insensitive to price,They will spend tomorrow’s money today,Not sensitive to cost performance,No matter how cost-effective,Absolutely not good without appearance。

Good looks,Represents enjoyment,188bet online live casino95s are hedonists。Because those born in 1995 are different from those born in 90,The children of rich fathers and poor fathers belong to two worlds。So,Facing the 188bet online live casino95 generation,We need to completely rethink our product philosophy,Always warn yourself: the era of cheap prices has long passed,The era of cost-effectiveness is about to become history,The era of user experience has arrived。

The data evidence is as follows:

Note: Likes are a high-risk behavior,Do not imitate if it is not official,188bet online live casino whose accounts are banned shall bear the consequences。

Data released by Tencent 188bet online live casino: TFBOYS’s second anniversary information flow video advertisement,Over 100 million likes in 3 days。This case is the combination of big data statistics and appearance control mentioned above。

Summary of the above four points,I think the key to 188bet online live casino for those born after 1995 is to capture residential men and women;Use QQ space well,Don’t give up WeChat;Don’t force soft 188bet online live casino;Focus on appearance and experience。

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