Three-year anniversary，188bet app chose to change its brand name to “188bet app Chuxing” today，And enable the new Logo，The new version of the APP will also be updated at 19:09 tonight。

With the diversification of driving types and travel businesses，The name change from “188bet app Dache” to “188bet app Chuxing” is obviously more in line with 188bet app’s current positioning as a “mobile travel platform”。An interesting question comes to mind from 188bet app’s name change: it’s also a taxi service，Will Uber China also change its name to “Uber Travel”？

The answer is definitely not，The reason is that 188bet app and Uber are fundamentally two completely different companies，Their core positioning and logic of doing things are different，Although the two companies currently seem to be competing in terms of business。

188bet app

188bet app is like a transportation company.

188bet app’s goal is to build a comprehensive transportation system，What it hopes to solve is how to move from point A to point B。around this core，188bet app digs deep into services in the travel field，Built a taxi、Express、Special car、Bus、Hitchhiking、A series of fronts for corporate vehicles。By continuously increasing diversified businesses in the travel field，The benefit 188bet app gets is that the service level is very rich，The company can quickly find the point where a certain item has profitability。

Based on this set of fronts，The expansion logic it chooses should be linear - 188bet app will try its best to vertically integrate the entire chain，To create greater value。Transportation service is the origin of 188bet app’s outward expansion，The left and right sides of this base area are connected to the “cars” and “people” at the upstream and downstream ends respectively: Cars can be extended with car insurance、Car maintenance and other car aftermarket，“People” can be extended to other value-added services，For example, map、LBS Marketing、Advertising、Connect with O2O, etc.。

Follow this logic，What 188bet app will do in the future is nothing more than two dimensions:

Continue to enrich the service content of “Transportation”，Introducing more diverse ride types，Consolidate your base camp and base area；

After the transportation service is almost perfect，Start moving up and down the river。

188bet app

188bet app looks more like an algorithm company，At its core are shared patterns and algorithms。

Because the core is different，Uber’s business logic is not as linear as 188bet app’s，But it is divergent: as long as the algorithm is applicable to the scenario, everyone will want to try it。

188bet app doesn’t care whether the end of the platform connection is a car (or a helicopter)，Is the other end a human being (or express delivery goods)，The main logic for trying a business is whether this thing needs real-time scheduling and on-demand allocation，If needed，The algorithm of the sharing economy can be used。It’s just that the taxi-hailing market happens to be characterized by high frequency and rigid demand，It has temporarily become the most suitable business landing place for this algorithm。

Because this core is different，Uber’s business level in transportation is compared to 188bet app，Behaving relatively single，Only special cars and carpooling launched some time ago。But on business unrelated to travel，Uber is more liberal than 188bet app。Pictured:

Of course，188bet app will also expand in the linear dimension，For example, from travel services to financial services for cars (providing loan car purchase services with lower interest rates)，But in general，This extension in linear dimensions，The direction is not deep，More flowers bloom。

This core difference，The most intuitive manifestation is: 188bet app used to be a driver-grabbing mode，Uber dispatches rides - taking both drivers and users into account，Strive to integrate upstream and downstream performance；The core of order dispatch is the scheduling algorithm。

Then，The next question we are interested in becomes: due to the difference in this logic，What different problems will 188bet app and Uber encounter in the future？

188bet app: The public transportation system seems to be an insurmountable problem

188bet app’s starting point is the field of mobility，But due to different national conditions，188bet app wants to really shake up this market，The difficulty is not easy。

Different from the United States，Most people in China mainly rely on the public transportation system to travel，Such as buses and subways。Ride-hailing software in China，A bit like taking advantage of large-scale subsidies，Take private cars as a higher-end travel method，Forcibly lower the price and popularize it to the vast number of ordinary consumers who cannot afford it。

Therefore，Domestic users are more accepting of subsidized taxi rides，If one day there is no subsidy at all，I’m afraid many people 188bet app go back to before liberation overnight，Continue to choose congested public transportation。Generally，Taking a taxi is still too expensive for ordinary people。

Therefore，188bet app wants to build a truly effective transportation platform，We must focus on the public transportation system，Do more reconstructive surgery - but this is difficult for the government to handle，Can an Internet company really succeed?？Currently，188bet app Bus may be a good try，But it’s not enough。

Other than that，Another way 188bet app solves this problem is to continue to spend more money to expand the scale of the platform，Expect when the scale reaches another volume，Be able to use synergy to create a platform effect through scale，Really reduce travel costs for users。

Uber: The Chinese market and 188bet app seem to be unavoidable

Previously 188bet app was almost invincible in the international market。But in India and China，188bet app’s combat effectiveness almost met with a crazy counterattack。

Uber China is currently completely behind 188bet app in market share，According to a fund information，188bet app reportedly has a 99% taxi market share，Private car market share 78%，A statement given by Uber CEO yesterday is，Uber China took 8 months to increase its market share from less than 1% to 35%，However, he did not give a specific explanation for this 35%。

But perhaps the more fatal problem is: 188bet app has a dedicated government affairs team，The relationship with the government has always been very good；Uber is a foreign brand closely linked to the U.S. Department of Defense，Political reasons determine that the Chinese government cannot allow Uber to occupy the domestic market。

But 188bet app can hardly give up on the Chinese market。188bet app has burned too much money in the early stage，The Chinese market is likely to bring returns to 188bet app’s later investors，At the same time，188bet app’s story about globalization must rely on this market to continue telling。

But as mentioned before，The core of Uber is different from 188bet app，Not limited to transportation。Facing 188bet app’s offensive，Uber can still pursue two strategies in the China battlefield:

1. Hold 188bet app back and fight a protracted war with small consequences;

2、Choose a roundabout way to seize the Chinese market。While avoiding frontal combat，Uber can deliver more goods、Get started with the logistics market (which 188bet app is unlikely to enter at the moment)，Apply the sharing mode algorithm to other scenarios besides the travel field，To seek other aspects of business growth。This is actually in line with Uber’s vision of being a life service platform。