What pitfalls should we pay attention to when analyzing product 188bet game?

Answer@Caesarfollwer:

Let me talk about my overall understanding of 188bet game.

In fact, in the previous "Game 188bet game" post, I have already mentioned the misunderstandings about 188bet game in the sharing meeting，Wrong use of "high-definition" models such as AARRR will cause a misunderstanding of analysis for 188bet game。In fact, before doing 188bet game，There are two things to understand: Why and How。

I have seen the breakdown of 188bet game in foreign forums before，The English word is segmentation，The original meaning of Segmentation is to divide。How to understand it？Just think，When a large amount of data is placed in front of you, there is nothing more than analyzing it directly，What can be done is segmentation。After understanding this，Let’s briefly talk about Why and How。

Why

Whether it’s business，Explain good business models，Still making products，Will be accompanied by a simple question: this business model、Business customer base、What are the products？(For example: Who are the main users of the well-known Uber？) A good answer will be given to you，My business is mainly B2C、C2C；A better answer would be: "Based on my research on the market，I mainly do B2C market，My customers are mainly concentrated in group A and group B，My business model will work differently for different groups”。For example: Uber’s main market is in first-tier cities，The main market segments are concentrated in mid- to high-end taxis (travel services)，Main customers are segmented into service providers: private car owners；Service audience: Targeted at people who need more convenient travel services。These are the results reflected in the 188bet game，The more 188bet game，The more information you can get。

188bet game audience’s perspective，Peel the market apart layer by layer: Market Market Segmentation User segmentation User

From an operational perspective，Before 188bet game，You must first understand market segmentation，And meticulously done，It is customized marketing for each customer。And for any company，How to do this cognitive process well，is the key to this business/business model。And "segmentation" is very good from a relatively controllable dimension，Give our decision makers/executors enough "knowledge" to make business decisions。What needs to be emphasized here is，Does the company use "segmentation" or customer-customized marketing，It is not an antagonistic relationship，It is completely based on the company’s development progress and customer needs。Give me an example，Let’s talk about Zhihu, which I am most familiar with，Zhihu is now looking at strategy，Use customer segmentation to solve those "big V" problems，Similar to the copyright revision during this period - strengthening the segment of big V/content contributors；Similar to the upgrade of Zhihu Daily - improvements for ordinary users/non-user segments。

How

When talking about 188bet game, we must talk about it from a statistical perspective.

From a statistical perspective，188bet game is a classification problem。From an analytical perspective，Involving two aspects:

Can’t wait to jump to various high-end models (such as AARRR model，I really didn’t mean it，This is indeed an example) before，Let’s first determine the goal of our 188bet game. In fact, to put it bluntly, it is to make judgments about users:

Existing User -- The existing user is？What do you like？What kind of consumption habits？Inside all 188bet game，Which ones are the most valuable？etc...

Potential users--where are the potential customers？Their preferences？What channels should we use to obtain 188bet game？What is the acquisition cost？etc...

Such questions，It sounds simple，But actually，Establishing such users requires very systematic quantitative and qualitative analysis，Providing corresponding services based on your understanding of users is a kind of: product thinking。This is why I think many large companies will subdivide departments: 188bet game Department，Product R&D Department，Marketing Department。Positioning designated new products from the entire development line，Then do operations。

Understanding of existing 188bet game and potential 188bet game，The following methods are available:

Understand your 188bet game model: is it a retail recurring sale or a membership system，Or something else (similar to sales of financial products)。

Understand your 188bet game purpose:

• Positioning 188bet game of current 188bet game

• The positioning of the 188bet game development model

• Increase short-term profits through different precision marketing methods based only on 188bet game (financial reports)

• Increase user activity

• Understand the basic behavior of your 188bet game

A little bit about basic user behavior，Is the most direct purpose of big 188bet game now。The realization of this often requires continuous improvement through many small projects (that is, the often mentioned embodiment of cross-department collaboration)。What I learned is based on RFM analysis (Recency，Frequency，Monetary）to analyze，To understand who your users are，What are your spending habits，How they responded to the marketing campaign，What is the feedback rate。Results based on a large amount of data，To develop your business plan。Utilizing data models，such as k-means cluster，Wait to classify your existing customers，Look at their classification based on a certain indicator，Because my business goal is to provide better services to high-profit customers，Reduce the churn rate of this customer group，Increase cross-sell rate。

Why are you talking about this？Because there are many pitfalls in 188bet game，These specific data segments were wrong from the beginning。

For example，It was wrong from the starting point of the market，I don’t know whether this 188bet game can provide good analysis and prediction for this market。This is a chain，Mistake from the beginning，I will be wrong until the end。The logic of 188bet game is very strict，If you don’t realize that you are starting from the wrong place，Then wrong analysis will lead you to "only seek short-term profits" and forget the importance of sustainable product development，This is why many companies that make mobile games，Repeatedly invest in analyzing data，Operation，But the effect of the product is always not good。

Moreover，On the surface, the user churn rate may be caused by poor operation and losing to competitors in marketing methods。If you do a survey on “satisfaction with each function of the product”，will find，A large number of users are lost because your product does not have a sustainable product design，Rather than giving users less "favor" in marketing and losing 188bet game，Although marketing failure can also lead to the loss of users，But there will not be a large amount of loss。

We do 188bet game to improve products，Thus giving users a better product experience，The essence is to conduct in-depth analysis of user behavior，Then combine the features of existing products，To improve，This is the essence of data speaking。

PS: When problems arise，Can we learn from the "pitfalls of 188bet game"?，See the impact of this surface，In order to better solve the problem。