188bet Online Sports Betting and Casino is an on-demand transportation service company，They started a revolution around the world，Revolutionized the taxi industry。The company’s unique business model，Let every user find a taxi with just one click on their phone，The vehicle will arrive at the user’s location in the shortest possible time，And send users wherever they want to go。

In this world，Technology start-ups with valuations exceeding US billion can be said to be rare，And 188bet Online Sports Betting and Casino is one of them。So far，This new start-up company has received more than 8.2 billion US dollars in financing，And their business has been successfully logged in 60 countries and regions。Be able to obtain so much financing，This means that investors fully trust the company’s business model。We can also imagine，Once 188bet Online Sports Betting and Casino Realized asset liquidity，How much revenue will they get。

In this article，I listed some little-known information and figures about the company，And these information and figures will also be analyzed in detail，Then analyze the way the company makes money and runs its business。In addition，User segmentation of this company、Value Proposition、Key issues faced、Solution to the problem、The cost structure and their revenue model will also be covered in this article。For all entrepreneurs，I hope to help you solve some problems in the field of on-demand services，And help you build the next 188bet Online Sports Betting and Casino in X field。Hope you will like this article。

188bet Online Sports Betting and Casino founder, financing amount and major events

Founders: Travis Kalanick and Garrett Camp

Company Headquarters: San Francisco, California, USA

Total company funding: .2 billion (as of 2015-9 month)

Company valuation: over billion

Number of users: more than 8 million (statistics at the end of 2014)

Number of registered drivers: 160,000 (statistics in January 2015)

Number of newly signed drivers: 50,000 per month

Average daily operations: 1 million (2015 1 Monthly statistics)

188bet Online Sports Betting and Casino Big Event

188bet Online Sports Betting and Casino revenue generation model

If you have ever taken a taxi，You must know the payment method of traditional taxi: pay the fare to the driver in cash before you get off the bus。For a traditional taxi company，The cash drivers receive for each service is their only source of income。188bet Online Sports Betting and Casino In fact, it is no exception，Their revenue sources are not much different from traditional taxi companies，And so far they have not developed other sources of revenue。

But considering their operating figures of 1 million passengers per day，You can imagine 188bet Online Sports Betting and Casino How much revenue can be obtained every day，By simple calculation you can find that this is a quite huge number。To understand the source of revenue of this company，We need to conduct more detailed analysis。

188bet Online Sports Betting and Casino The most important reason for such success，This is the company whose revenue model is the same as their business model，They are all very different，It can even be said to be unique。We will explain it through the following aspects:

Different 188bet Online Sports Betting and Casino services for everyone

188bet Online Sports Betting and Casino has no restrictions on its positioning，They do not limit the positioning of their vehicles，It also does not limit the positioning of the people it serves。They both have 188bet Online Sports Betting and Casino X、188bet Online Sports Betting and Casino Black This product serves users who are loyal to mid-range vehicles，188bet Online Sports Betting and Casino Taxi is also available This product is designed for users who want to obtain commuting services at minimal economic cost。For those who are not short of money，For users who want to take a high-end business car，They also have high-end products like 188bet Online Sports Betting and Casino SUV。

Peak Hour Pricing Technology

Set different levels of service prices for taxis for different time periods，This is an important part of 188bet Online Sports Betting and Casino’s business model。When demand rises，188bet Online Sports Betting and Casino The vehicle’s fare per kilometer will automatically increase。This increased price，Determined by many factors，For example, the current number of service vehicles，And the number of people requiring commuter services, etc.。To this，They developed a peak pricing technique，And obtained the patent for this technology in the United States。

Other commuting services besides taxis

In addition to taxis, 188bet Online Sports Betting and Casino Also providing users with other forms of commuting services。So far，They already provide ferries、Helicopters and other commuter services popular with many users。Not long ago，The company also launched a motorcycle commuter service in Paris。Except commuter service，They are also involved in some other businesses，For example, express delivery service in San Francisco，and among others Ice cream truck delivery services in 7 cities and more。

Although these services are only limited to a few special cities，But they bring valuable new revenue channels to 188bet Online Sports Betting and Casino’s business model。

188bet Online Sports Betting and Casino’s typical features

Users can call a ride through the app on their mobile phone without going out，The vehicle will come to the user’s current location

The driver has the right to choose whether to respond to the order，Traditional taxis have no right to refuse rides

If the driver accepts the order，The driver’s detailed personal information and estimated arrival time will be sent to the person who ordered the car

While the driver was rushing to book the car，The person booking the car can view the driver’s current location in real time

The driver can also check the location of the person who booked the car，And find the person who booked the car through 188bet Online Sports Betting and Casino location

188bet Online Sports Betting and Casino will handle the fare payment process after the service ends

In countries such as India where credit cards and bank cards are not yet popular，188bet Online Sports Betting and Casino allows users to pay with cash，Users can give cash directly to the driver

In 188bet Online Sports Betting and Casino’s business model，They built a driver rating and review system from the beginning。After ending the service，Users can rate drivers based on service quality

Value Proposition

Passenger

No longer need to wait for a 188bet Online Sports Betting and Casino on the roadside for a long time

Opportunities to get free rides during certain times。In addition，188bet Online Sports Betting and Casino will also provide them with coupons from time to time

188bet Online Sports Betting and Casino fares are lower than traditional taxis

As the 188bet Online Sports Betting and Casino slogan says: your personal driver。Their services allow commuters to commute in an elegant way

Set fixed fares to public spaces such as airports

Driver

Provide drivers with an additional source of income

Flexible work arrangements。Drivers can work part-time for 188bet Online Sports Betting and Casino，And temporarily stop accepting orders when there are other things

Simple payment process

For those who particularly like driving，188bet Online Sports Betting and Casino allows them to make some money while satisfying their hobbies

Only online，188bet Online Sports Betting and Casino will provide subsidies to drivers，There is a subsidy even if no order is responded to

User segmentation

Users of the 188bet Online Sports Betting and Casino service are divided into the following price segments:

People who don’t own a car

People who don’t want to drive themselves to participate in an activity，For example, a dinner party that requires drinking, etc.

People who like high-quality commuter services，And those who want to experience VIP services

People who want low-cost 188bet Online Sports Betting and Casino service without leaving home

188bet Online Sports Betting and Casino has a very broad user segment，So they must design different services suitable for each different user segment that suit their own characteristics。From 188bet Online Sports Betting and Casino Taxi to 188bet Online Sports Betting and Casino Black、188bet Online Sports Betting and Casino X，To 188bet Online Sports Betting and Casino SUV，This company has a very wide range of service types，Each service can well adapt to the needs of its respective user segments，Users can choose different services according to their own circumstances and requirements。

188bet Online Sports Betting and Casino’s main customer base is office workers in various cities，Provide commuter services to these individuals between home and office。When the company was first established，In order to attract this group of people，188bet Online Sports Betting and Casino Achieved cooperation with some enterprises。Until now，When 188bet Online Sports Betting and Casino logs into a new country or city，They will still cooperate with some local companies。Except office workers，188bet Online Sports Betting and Casino Still trying some special services，They hope to touch people’s hearts through these services。These services include:

188bet Online Sports Betting and Casino for Kids: This is 188bet Online Sports Betting and Casino 18212_18219，They want to help parents who want to take their kids home in an 188bet Online Sports Betting and Casino after school。

188bet Online Sports Betting and Casino for Seniors: This is 188bet Online Sports Betting and Casino Another special service launched，It is targeted at the elderly living in cities。Statistics show，On the daily commute in the city，The elderly account for all commuters 30-40%。In order to make this platform attract more elderly people，188bet Online Sports Betting and Casino launches some services for seniors。

What they have done may create another question in your mind。This question is，188bet Online Sports Betting and Casino How to find these user segments，or，What kind of marketing methods do they use to introduce their products to the target audience？To answer this question，We must deepen our understanding of 188bet Online Sports Betting and Casino Discussion on business model, let’s take a look at their growth model.

Growth model: How does 188bet Online Sports Betting and Casino find users?

In just under 6 years, 188bet Online Sports Betting and Casino Successfully became a benchmark enterprise in the field of urban commuting services。Many of their practices，Especially in user acquisition efforts，has become a development textbook for various on-demand service platform companies。Many companies are imitating 188bet Online Sports Betting and Casino Various practices along the way，And hope to replicate 188bet Online Sports Betting and Casino’s success with these practices。

Now let’s try to decode 188bet Online Sports Betting and Casino’s secrets to success，Let’s look at what 188bet Online Sports Betting and Casino does when entering a new city or country:

First we need to clarify one of the most basic concepts: being an 188bet Online Sports Betting and Casino When entering each new city，They will all face the same problem，The question of whether a chicken lays an egg or an egg lays a chicken，That is, win over taxi drivers first，Let’s fight for the driver first。Compared to the new start-ups in this field，188bet Online Sports Betting and Casino The biggest advantage is:

1.188bet Online Sports Betting and Casino has a lot of money，Can provide subsidies to both drivers and taxi users；

2.They have a lot of valuable experience in 188bet Online Sports Betting and Casino area，After all, they have successfully entered 311 cities；

3.188bet Online Sports Betting and Casino have become a famous brand，And already got early adopters；

188bet Online Sports Betting and Casino’s success，Relying on small development teams in each city。In 188bet Online Sports Betting and Casino Services provided in every city，They all have a general manager，This person will be responsible for product promotion，He is responsible for acquiring both users and drivers。In a city，The first batch of Ubers on the road Drivers are basically professional drivers，They are all employees of local taxi drivers，And he also has his own vehicle。

And the first batch of users in a city，comes from various local advertising channels，For example FM radio、Newspaper、Online advertising, etc.。In fact，188bet Online Sports Betting and Casino has become a famous company in the world，Basically, people in every city are waiting for them to come to their cities to provide services，So they may not need large-scale publicity。

188bet Online Sports Betting and Casino Business Model Canvas

4 steps to use the 188bet Online Sports Betting and Casino app

First step (calling a car): 188bet Online Sports Betting and Casino The first step in the business model，The fundamental thing is to create demand。People install their apps in their smartphones，This application allows them to request a ride immediately，You can also let them submit car requests at other times。

The second step (pairing): after the car request is created successfully，Your personal information and car information will be sent to the driver nearest you in the form of a notification。The driver has the right to accept or reject the order。If the driver refuses to accept the order，Then 188bet Online Sports Betting and Casino notification will be sent to another driver in the same area，Until someone takes the order。

Step 3 (Ride): After the driver takes the order，Users can view driver information，And the driver’s driving route，In addition, you can also check the driver’s estimated arrival time。After the user gets in the car，The meter in the app will automatically start working，In client application，Users can also view the entire driving path of the vehicle。While riding in the car，The driver’s responsibility is to maintain a friendly attitude towards the passengers，And provide passengers with a comfortable ride experience。

Step 4 (Payment and Rating): After delivering the passenger to the destination，In addition to paying the fare，You can also rate the driver’s service。This rating system is 188bet Online Sports Betting and Casino A very important part of the business model，Because it allows users to understand the driver’s service before taking a taxi，And build trust between riders and drivers。

Why and how 188bet Online Sports Betting and Casino became a huge success

While studying the 188bet Online Sports Betting and Casino case，We often ask a question: 188bet Online Sports Betting and Casino How to embark on the road to success？If you don’t answer this question first，We cannot fully explain this company’s business model and revenue model。188bet Online Sports Betting and Casino Success achieved，There are some key factors。Let’s briefly review their development path after their establishment。Any business can try to replicate 188bet Online Sports Betting and Casino The road traveled，And try to replicate their success。

Problems with local 188bet Online Sports Betting and Casino companies

Earlier time，People want to take a taxi，You have to stand on the street，And you must also be "quick in eyes, quick in hands, and quick in legs"，Empty truck found、Wave now，Then get in the car as soon as possible，So as not to be "first arrived" by others。188bet Online Sports Betting and Casino method of taking a taxi causes inconvenience to everyone，For example, long wait，And many taxis still have the problem of exorbitant fares，188bet Online Sports Betting and Casino kind of problem troubles everyone who needs to take a taxi。Getting to the root of it，There are too few taxis，And the taxi company’s prices are too high。

Lack of supervision and control over 188bet Online Sports Betting and Casino pricing，But people have no other choice。In addition，There is another problem that is even more unbearable: that is during some peak hours，For example, commuting time，It is basically impossible to find an empty car on the road。

The establishment of 188bet Online Sports Betting and Casino

188bet Online Sports Betting and Casino I saw this problem of “difficulty in taking a taxi”，And hope to use technical means to solve this problem，So they developed a mobile application。This app allows people to complete the entire taxi-hailing operation on their mobile phones。This app quickly gained popularity among users，And then started a revolution in the taxi industry。188bet Online Sports Betting and Casino 's application and officially launched in 2010，Because it solves the problems faced by people very well，It also completed the spread in a very short time。

Early users

In any market around the world，For a new product or service，How to market is one of the biggest challenges it faces。188bet Online Sports Betting and Casino is，Their birthplace is the city of San Francisco，This is a city where a large number of scientific and technological people gather，People here accept new technologies very quickly。The first batch of drivers on the 188bet Online Sports Betting and Casino platform came from Countless phone calls from the 188bet Online Sports Betting and Casino team。Many of them are professional drivers，They work for a local taxi company，Or an individual taxi driver。

To get the first batch of riders, 188bet Online Sports Betting and Casino Leveraging the power of social media and other mass marketing channels。They also provide various discounts for passengers、Free taxi ticket，In addition，They also set fare standards that are much more favorable than traditional taxi companies。That’s it，They got the first batch of passengers，It can be said that these early users are those who sincerely want to try this new service。

In order to promote its own services, 188bet Online Sports Betting and Casino Organize drivers to pick up orders in club areas in San Francisco，So their services have been recognized by those who are loyal to participate in various queues。Also，They also organize drivers to pick up orders in the business district，Help office workers save time on their daily commute。

Word-of-mouth publicity

All first-time 188bet Online Sports Betting and Casino rides Taxi man，Everyone will be fascinated by this new taxi service。It’s more comfortable than a traditional taxi，Better condition，The driver is friendlier。The most important thing is，It’s actually cheaper than a traditional taxi！That’s it，These new users become Regular 188bet Online Sports Betting and Casino user，They started using 188bet Online Sports Betting and Casino regularly。And they helped 188bet Online Sports Betting and Casino with free publicity，They start recommending it to people around them 188bet Online Sports Betting and Casino。This kind of word-of-mouth promotion among users is the main driving force for 188bet Online Sports Betting and Casino’s success。

The main types of customers 188bet Online Sports Betting and Casino serves as it grows

1. People who frequent various clubs, parties or events

2. Business people and tourists who often need to travel

3.People who need taxis to provide door-to-door service during bad weather conditions

4. People who live overnight

Some problems 188bet Online Sports Betting and Casino still faces

Legal issues: In New York and San Francisco，188bet Online Sports Betting and Casino is still facing unresolved legal issues。188bet Online Sports Betting and Casino representation，All their drivers are their partners，But the court confirmed that these drivers should be 188bet Online Sports Betting and Casino employees。188bet Online Sports Betting and Casino is not the only company facing this problem，But in fact，All Hire Businesses with 1099 employees are subject to regulation.

Chicken and egg problem (when entering a new city):Whenever you enter a new city, 188bet Online Sports Betting and Casino Everyone is faced with the question of chicken or egg。Whether it’s getting a ride，Still get a new driver，Not a simple thing。To solve this problem，Their marketing team when entering a new city，Every effort must be made to contact professional drivers in this city。After，They also need to conduct online and offline marketing activities。Also when entering new cities，Discounts and subsidies are always the best way to attract new users。

Trust and Safety Concerns: 188bet Online Sports Betting and Casino Has Been Reported ’s driver was rude to passengers。In some reports，The driver will even sexually harass female passengers，Even rape。Under the spotlight，These events will be infinitely magnified。For 188bet Online Sports Betting and Casino Let’s talk，This is a huge challenge。Although in order to solve this problem，188bet Online Sports Betting and Casino Many measures have been taken，For example, working with the police to review and verify the driver’s identity information，However, such incidents still cannot be completely eliminated。

188bet Online Sports Betting and Casino business model summary

Adopt an asset-light model.188bet Online Sports Betting and Casino It does not have any taxis of its own，But it still relies on its strong partner driver network，Providing over 1 million commutes to people around the world every day。

Select an industry.Think about the most common problems facing this industry。Find a good solution，Use technical facilities to break the existing model。188bet Online Sports Betting and Casino This is how disruption is done in the taxi industry.

Think of your first users as kings.188bet Online Sports Betting and Casino are extremely important to the growth of your business.

Complete the expansion step by step.Don’t try to add everything to your business model at once。188bet Online Sports Betting and Casino Initially we only provided taxi services，But now they have a ferry、Helicopter、Motorcycles and other commuter services

Opportunities don’t just come to you, you have to look for them.188bet Online Sports Betting and Casino by providing coupons、Providing services to specific groups of people，Gained the opportunity to reach the first batch of users。

Think of your workforce as an important part of your business。188bet Online Sports Betting and Casino considers their drivers as partners，And every time the driver completes an order，188bet Online Sports Betting and Casino will also provide them with 80% of the fare 's subsidy.

Without a doubt, 188bet Online Sports Betting and Casino Not just a revolution in the taxi industry，And also established a new business model，This model allows companies to reach local consumers。Many subsequent startups are copying 188bet Online Sports Betting and Casino ’s business model，And many of them have also developed this business model。With this business model，Countless entrepreneurs have built successful start-ups in many vertical fields。