In the era of "Internet +"，Technology seems to be valued more than humanities。As an industry that focuses on experience and personal feelings，Urgent need to balance tradition and modernity，Find a tailor-made development path in the collision of human nature and technology。

Use culture to interpret the meaning of travel，Bring travelers a unique experience with local cultural sentiments，Use Internet technology to build smart hotels，Both are equally important。The "Internet + 188bet sports betting" of the future will not only be limited to comfort and convenience。

一、Smart use of OTA，Use photos to tell the 188bet sports betting story of visual marketing。

Visual Communications-Visual Communication。Photos of the 188bet sports betting，Not only used to tell tourists that your 188bet sports betting "has rooms"，It is used to tell tourists "what kind of room"。Photo，It is used to tell stories。

Hotels do not necessarily need to carry out large-scale publicity in the market，But it should establish a healthy service cooperation relationship with many OTAs in the current market based on its own characteristics，At the same time, you can hire cutting-edge photographers in the industry to create high-quality functional photos for the 188bet sports betting。Travellers book hotels when traveling，Whether you go to the 188bet sports betting’s official website or place an order at OTA，Relying on photos as a basis。The 188bet sports betting can launch official photos with cultural style，Focus on reflecting the details of cultural characteristics and telling stories，for various sales channels、Soft advertising tweets、Promotion messages, etc.。

With good visual marketing，Hotels can attract target customers as quickly as possible，To avoid unnecessary investment and certain time-consuming marketing strategies。

2. Predictive services and humanized internal control in PMS

Use the Internet platform as an auxiliary tool for personal butler，This is also a new management experience for hotels to adapt to the trend of the "Internet +" era。The 188bet sports betting uses mobile PMS and database platform to promote、Supervision、Promote various services，Improve customer experience。　　

Mobile PMS enables all guest needs to be reached in time by every 188bet sports betting attendant。For example, a 188bet sports betting receives VIP guests，You need to fully understand the personalized needs of your guests，For example, how to tidy up the room as requested by the guest、What fruit do you want、What kind of tea to make, etc.，We will make guest history，Also while booking，Also set customer requirements into mobile PMS，When guests arrive at the 188bet sports betting to check in，Guest demand information will be sent to the waiter’s mobile phone in real time，The waiter can prepare in advance，This is the interaction between the 188bet sports betting and the guests。　　

Of course，There are many other aspects of interaction between hotels and guests，For example, the experience results of all guests in the 188bet sports betting，You can scan the QR code of the room，Fill out the guest experience questionnaire and submit it to the 188bet sports betting。These questionnaires will be analyzed and summarized through large platforms，And convey it to the 188bet sports betting senior management。The 188bet sports betting regularly aggregates data based on these，Understand more customers’ needs、Identify weaknesses in operating services，Pay attention to management、Improve and improve。

The focus on guest experience is also reflected in how the 188bet sports betting manages internal controls，This is another aspect where intelligence brings benefits to hotels。The 188bet sports betting’s management system is carried out simultaneously on the front and back ends。　

First，Hotels use PMS data to make sales and management warnings，Some hotels have customers from abroad，So there will be a problem of booking time difference。We can set it like this: when the occupancy rate reaches a high level，PMS automatically sends an early warning message to the mobile terminal of the relevant person in charge of the 188bet sports betting sales department，Achieve the effect of real-time control of room status。Update booking information in real time at the same time，Automatically notify the front-line department managers of the 188bet sports betting，While rationally arranging and utilizing manpower，Full satisfaction with high、Different customer needs during low peak occupancy periods。This also fully reflects the intelligent management of the combination of PMS and revenue management system。　

Also，When the 188bet sports betting as a whole is put into use of intelligent equipment，188bet sports betting energy consumption will drop significantly。For example, the Yi 188bet sports betting where the author is located relies on the back-end fully intelligent system of the air-conditioning system，Collect outdoor temperature、Indoor temperature and all guest room temperature data later，Set the standard temperature of the guest room，In use around the clock，The 188bet sports betting’s energy consumption has dropped by about 3% to 5%。(It should be more than 5 in summer.6%，About 5 in winter.About 3%。)

3. Online word-of-mouth reputation

Research has shown，In the current market, more than 80% of customers will check 188bet sports betting stay experience reviews on various channels，Choose the 188bet sports betting you want to stay in。Online reputation also drives 188bet sports betting revenue，One of the essential determinants of improving 188bet sports betting revenue。Research by Chris Anderson of Cornell University’s Hospitality Research Center，When the 188bet sports betting’s online reputation index (total score 100) increases by 1 point，188bet sports betting price increases will be as high as 0.89% (measure the 188bet sports betting’s average daily room rate)，Occupancy rate will increase (up to 0.54%)，RevPAR will also increase by 1.42%。　

Connect the word-of-mouth system and revenue management system with the 188bet sports betting PMS at the same time，Can effectively help hotels analyze the source of online channels，Understand the market trends of customer sources，Competitor price trends，Promote the 188bet sports betting to formulate or update the 188bet sports betting's marketing plan and price strategy in a timely manner，Increase room revenue。　

The 188bet sports betting’s feelings are about letting wisdom come to fruition。The 188bet sports betting of the future，No longer an isolated building，But a fully connected community，Based on Internet technology，person、188bet sports betting Building、Large system cloud platform、Member、Revenue Management、Data and other things are related together。The Internet changes our thinking，Bring us online、Offline customers。In the future, hotels will need to design 188bet sports betting products that fit guests’ lifestyles，Use scientific means to locate guest needs。At the same time，Customized design products for customers，Provide personalized services during the guest experience。Anyway，Use precise positioning and Internet processing to improve quality、Service and reputation，Use service、Word-of-mouth marketing method to achieve investment return，This is the road of emotional wisdom for future hotels。