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Big Traffic Author of this article: Anonymous 2015-10-20
The integration trend of the private car industry is gradually emerging,Attract investment from giants、Expand new areas、Seeking new cooperation,Yidao Yongcar、Didi、Major private car platforms such as China Private Car are seeking new impetus、New growth points to gain a foothold in this trillion-level travel market,But can private car platform financing and business integration occupy the travel market,It depends on the policy’s determination of the “qualification” of the private car platform。
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The Interim Measures for Business Service Management issued specifically for online taxi booking are still in the stage of soliciting opinions,But the trend of integration in the private car industry is gradually emerging。Attract investment from giants、Expand new areas、Seeking new cooperation,Yidao Yongcar、Didi、Major private car platforms such as China Private Car are seeking new impetus、New growth points to gain a foothold in this trillion-level travel market。However,As the one-month comment period approaches,Whether the private car platform can successfully pass the "qualification" threshold recognized by the government seems to be more critical。

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Yidao Yongche, which has experienced many "acquisition" scandals, successfully fell into the arms of LeTV this time。Beijing Business Daily reporter learned yesterday,Yidao Yongche officially received Series D financing a few days ago,The investor is LeTV Group,The specific amount has not been disclosed。

Later there was news,The internal letter sent by Zhou Hang, founder and 188bet sports betting app download CEO of Yidao Yongche, to employees has confirmed the financing news。However,Reporters from Beijing Business Daily contacted the relevant persons in charge of Yidao Yongche and LeTV respectively yesterday,But neither party has officially confirmed the news。

Open letter display,After receiving investment from LeTV,Yidao Yongche will be reorganized into the equity structure of "Management + Ctrip + LeTV",LeTV has obtained a controlling position,Yidao Yongche is still an independent company。Zhou Hang confessed in the internal letter,Yidao Yongche chose LeTV’s strategic investment due to capital needs and strategic considerations。In the future, Yidao Yongche will continue to increase investment in user experience and marketing,Let more consumers experience high-end and personalized car services。

This time,Backed by the listed company LeTV Group,Yidao Yongche may usher in the most critical "turnover" opportunity。According to research by Analysys International,Currently, Yidao Auto accounts for only 2% of the domestic private car market.7% market share,Lagging behind Didi、China Special Car、Uber is in fourth place。

At the capital level,Yidao Yongche’s latest round of financing was in September last year,It is reported that the financing amount is US$100 million。However,Raising US$3 billion each with the above competitors、USD 1.2 billion and 5.US$500 million is a stretch compared to US$500 million。    

New business of enclosure

Bi Yuyidao Yongche looks forward to financing turnaround,Didi, who is never short of money、China Private Car chooses to prepare for the upcoming policies。

Didi’s side,Except the 188bet app buses that have been involved before、Except driving service,Didi Bus announced yesterday that it has begun testing the tourist route market。According to Li Jinfei, general manager of Didi Bus Division,Didi Bus has opened more than 50 tourist lines in Beijing and Shenzhen during the National Day holiday,Among them, more than 7,000 orders were placed on the first day of operation of the Shenzhen tourist route。

China Private Car chose to enter the driving market。Days ago,China Private Car and eDriving have all-round cooperation in terms of business and capital,The scope of cooperation includes users、Products and other levels。Lu Zhengyao, Chairman of China Private Car said,The purpose of the alliance between the two parties is to "achieve complementary advantages、Exercise strong synergy effects,Work together to build the strongest mobile travel service platform in China”。

The qualification threshold is difficult

Can private car platform financing and business integration occupy the travel market,It depends on the policy’s determination of the “qualification” of the private car platform。An insider from the China Road Transport Association who wished to remain anonymous said,After the draft of the special car policy is released,The future development trend of the industry has been determined。The term "special car" will soon become history,Replaced by official、Formal title of "online taxi reservation"。In the opinion of Internet analyst Yu Bin,The new policy on private cars is coming soon,Yidao Yongche, which has no giant background in the industry, has always been at a competitive disadvantage,Received capital support from listed company LeTV Group,It seems that we can overcome the financial difficulties in the short term,But in the long run,The details of the new policy for 188bet Online Sports Betting and Casino private cars are still the key to its "rebirth"。Private car platform expands new business no matter what,If the new policy is not “good”,Large-scale industry integration is inevitable。Beijing Business Daily reporters Li Duo Sun Qixiang

Related news

Didi suggested that the Ministry of Transportation should loosen restrictions on private cars

Beijing Business News (Reporter Wei Wei) In response to the "Interim Measures for the Management of Online Reservation Taxi Operation Services (Draft for Comments)" and "About Deepening Reform and Further Promotion" recently issued by the Ministry of Transport (hereinafter referred to as the "Ministry of Transport") Guiding Opinions on the Healthy Development of the Taxi Industry (Draft for Comment)》,Didi officially submitted modification suggestions yesterday,Hope to relax entry barriers、Decentralize management rights、Release control on the number and price of special vehicles。

According to the two interim measures issued by the Ministry of Transport for online taxi reservations,In the future, private cars will be included in the management of taxis,Vehicles must have operating qualifications,Need to change nature,Currently, the above-mentioned interim measures are publicly soliciting opinions from the public。Yesterday Didi submitted revision opinions to the Ministry of Transport。

Didi suggested: “If the online car-hailing vehicles are required to be changed to operational status、Part-time drivers need to take the taxi qualification certificate,Possibly eliminating most part-time drivers and vehicles,Let people face the problem of taking a taxi again。”According to Didi,The proportion of part-time drivers on 188bet sports betting app download the platform is 75%。For industry control,Didi suggested that the platform be managed by the government,Manage online taxi-hailing in a “platform-managed” way,Delegate management rights to the private car platform,And jointly formulate entry thresholds and regulatory standards...relax control over the number and price of dedicated cars。

Also,Didi also suggested leaving space for local governments to explore the development and management of online car-hailing services: “In terms of the nature of the vehicle、Platform、Adopt measures to local conditions in terms of personnel and vehicle management。”Didi Kuais spokesperson Tao Ran made it clear to the media at the beginning of the announcement of the interim measures,We will continue to communicate and provide feedback with relevant authorities。


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