It is said that 188bet mobile still operates independently with an investment of US0 million

Ctrip, another shareholder of 188bet mobile, stood up and expressed its stance yesterday，Continue to be optimistic about the prospects of China’s car-sharing economy，(Ctrip) continues to be a strategic investor in 188bet mobile，I am very happy to work with LeTV/188bet mobile to continue to provide the best service experience to car customers。Due to confidentiality agreement，Other transaction details cannot be released to the public。

188bet mobile Yongche said in an open letter to internal employees，LeTV will invest in 188bet mobile as a strategic investor，After completing a series of transactions，The company will be reorganized into the equity structure of "Management + Ctrip + LeTV"，LeTV will obtain a controlling position。

But according to the spirit of the agreement，188bet mobile is still an independent company，The two strategic shareholders still support 188bet mobile’s independent development and the opportunity for independent listing。188bet mobile CEO Zhou Hang promises on behalf of the company and new investors: the employee equity incentive plan originally issued and promised to be issued will continue to be effective，At the same time，188bet mobile worked with new investors to develop a more active equity incentive plan。

For the rumors，LeTV will invest US0 million in 188bet mobile Yongche，Become the largest shareholder of 188bet mobile Yongche。LeTV did not respond，Said "no comment"。A LeTV insider told the Beijing News reporter，LeTV’s investment in 188bet mobile is “reliable”，But the specific details cannot be disclosed。

There has been cooperation before, Zhou Hang once visited 188bet mobile Automobile headquarters

It is reported，LeTV and 188bet mobile have already cooperated，Have a good foundation。Pre-heating activities for LeTV’s “9·19 Music Fan Festival”，188bet mobile Yongche and LeTV set a 100 million yuan "bet"，During the "9·19 Music Fans' Day"，If LeTV’s total sales exceed 1 billion yuan，188bet mobile Yongche will give out coupons equivalent to the excess amount to music fans，Capped at 100 million yuan。

According to the aforementioned LeTV insiders，“188bet mobile CEO Zhou Hang just visited the US headquarters of LeTV Super Car not long ago”。

Zhou Hang specially mentioned，With the launch of LeTV mobile phones and the gradual implementation of automobile strategy，The cooperation with 188bet mobile has become more mature and consistent。

Everyone gets what they need, easy access or avoid being marginalized

Some analysts said，The cooperation between LeTV and 188bet mobile can be described as each getting what they need。

The merger of Didi and Kuaidi in the first half of this year made 188bet mobile Yongche’s position slightly embarrassing。After the merger, the two occupied most of the market share。Not only that，In July this year，Didi announced US billion in financing，Cash reserves up to US.5 billion。Several others are either listed companies or backed by parent companies of international giants，In comparison，Easy to reach, it seems weak。

During the merger of Didi Kuaishou and Uber’s strong attack，188bet mobile Yongche’s market share is declining。According to research by Analysys International，Ranking of active user coverage of China’s private car services in the first quarter of 2015，Didi Private Car (including No. 1 Private Car) occupies 80.9% market share，188bet mobile car accounts for 17.5%，Uber accounts for about 8.1%，And it’s the second quarter，Didi Kuaidi、Uber and Shenzhou Taxi respectively use 82.3%、14.9% and 10.7% accounts for the top three active user coverage of China’s private car services；188bet mobile Yongche ranks fourth，Only 2.7%。

LeTV once said，LeTV wants to create a closed-loop automotive ecosystem，Car sharing and social operations are the last link of the open closed-loop ecosystem。The acquisition of 188bet mobile just perfects its layout，Make its “car concept” more convincing。

If the acquisition is successful，188bet mobile will become the successor to Tencent、Ali、After Baidu，Another Internet company joining the “Internet + travel” market。