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The latest report from the French website Luxury Society points out that global luxury hotels are facing severe challenges,The business opportunity lies in wealth、188bet Live Casino tourist。
Luxury hotels accelerate their expansion into the 188bet Live Casino market
Many international 188bet Live Casino,For example, Hualuxe, a hotel owned by InterContinental Hotels Group, is specially designed for Chinese tourists,Working hard to gain the trust of wealthy Chinese tourists。With the surge in the number of Chinese tourists,International luxury 188bet Live Casino have settled in 2、Third-tier cities:
Ritz-Carlton、Meliá、Four Seasons will enter Tianjin,Four Seasons 188bet Live Casino will also settle in Shenzhen;
Fairmont、Kempinski settles in Taiyuan;
The Ritz-Carlton、Mandarin Oriental will also expand to Chengdu;
February,Anatara opens a 188bet Live Casino in Yunnan,Banyan Tree、Aman(Aman)、Regis(St. Regis) also plans to open a new store in Lijiang。
Female tourists become the main 188bet Live Casino
Female tourists are a potential growth area that cannot be ignored。Due to the improvement of material level,Deeper understanding of foreign cultures and lifestyles,188bet Live Casino women’s requirements for travel quality have also increased。No longer pursue consumption first,Instead seek a richer experience、Improve personal taste and appreciation。Social networking sites no longer show off luxury goods,Rather, post your travel photos。
However,The hotel has not yet understood Chinese culture and female consumers。Change from material needs to spiritual needs,188bet Live Casino need to rethink their brand strategies,Get closer。For example,Hiring cultural experts is one of the ways,Provides a precious perspective from a cultural standpoint,Capture consumers’ inexpressible thoughts。Cultivation of the soul and self-improvement have become the main motivations for leisure and family life。
Women use smartphones more frequently,More active participation in leisure and 188bet Live Casino research。Research has shown,Based on nature,Women are more likely to choose nature,Because you can escape the city and the stress of busy work life,Finding yourself。They hope to be in a clean healing environment,Do yoga,Take a walk or go to the spa。So,Some hotels and resorts are actively launching customized services for women,Strive for this group of consumers,Because their market position is becoming more and more important。
In summary,China is still changing,Female tourists have become a group that cannot be ignored。From now on,Based on Chinese tourists’ increasingly mature understanding of luxury,More 188bet Live Casino will focus on affluent and independent Chinese female travelers。
Currently,Many industries in China have entered a period of slow development,But the 188bet Live Casino industry still shows double-digit growth,China National 188bet Live Casino Administration data display,First half of this year:
The number of national trips is up to 20.200 million times,YoY growth 9.9%;
Travel-related spending reaches 1.65 trillion RMB,14 year-on-year increase.5%,Higher than retail sales growth rate 4.1%;
According to calculation,61.9 million citizens chose to travel overseas in the first half of the year,16 year-on-year increase.11%;
2015,China’s domestic 188bet Live Casino is expected to grow by 25%。
But compared to the vitality of the 188bet Live Casino industry,The competitive environment in the hotel industry is extremely severe。Major hotel brands are realizing,The key to growth is successful positioning。
Attachment: China National Residence Survey,CTRS for short)
The four most popular items among 188bet Live Casino in 2014、Five-star hotels are as follows,Mainly international brands:
The top 10 budget 188bet Live Casino most popular among Chinese tourists in 2014 (8 of them are domestic brands):
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