Experience 188bet app:

A wonderful 188bet app idea

Experience environment

Experience version: v1.2.2

Experience terminal: IPhone5

Operating system: IOS 9.1

Experience date: 2015.11.7

188bet app Overview

Miaoji 188bet app: It is the first domestic 188bet app route personalized customization engine based on artificial intelligence technology。Using big data and intelligent technology to provide users with one-click outbound 188bet app route plans。Miaoji collects hundreds of millions of 188bet app industry web pages in dozens of languages ​​around the world，A 188bet app structured knowledge base with hundreds of millions of information nodes mined through semantic understanding technology，Whether it’s an airplane、Train、Self-driving，Still a hotel、Attractions、The restaurant will be perfectly covered。The trick will also be based on your needs，Help you customize the most reasonable line arrangement，Help you complete your personalized 188bet app itinerary in an instant，Everyone is a 188bet app expert from now on。

Development History:

188bet app Analysis

188bet app size:

China’s total tourism revenue reached 3 in 2014.38 trillion yuan，Accounting for China’s gross domestic product (GDP) during the same period (61.1 trillion yuan) of 5.5%，Compared to 2001，Increase reaches 576%。But there are many offline market entities in the tourism industry，Especially in the holiday tourism market, which is less standardized，Internetization process is slow，Although the online 188bet app market transaction scale is growing rapidly，2798 in 2014.200 million yuan，But the penetration rate in the tourism industry is still low，Only 8.3%。

The transaction size of China’s online 188bet app market is expected to reach 3523 in 2015.800 million yuan，An increase of 25 compared with 2014.9%；At the same time，The online 188bet app mobile market will also expand rapidly，Expected to reach 2245.100 million yuan，Accounting for 64% of the overall transaction size in the online 188bet app market，19% increase compared with 2014。(Analysys Think Tank)

Competitive product 188bet app share:

188bet app prospects:

1. The online vacation 188bet app market maintains rapid growth

China’s online vacation 188bet app market transaction scale will maintain a rapid growth rate of about 30%，By 2017, the transaction size of the online vacation 188bet app market is expected to account for 16% of the overall online 188bet app market.1%。

2. Self-guided tour is the main choice 188bet app future

In the social context where the Internet has become a basic life tool，The problem of destination information asymmetry has been greatly improved，Chinese tourism consumers are increasingly rich in 188bet app experience，Increased demand for personalized 188bet app experience，In the future, the share of self-guided tours will increase and exceed that of group tours。

3. Online outbound 188bet app accounts for the largest proportion

China’s online vacation 188bet app market can be divided into outbound 188bet app market、Domestic medium and long-term 188bet app market and peripheral 188bet app market。Among them，Online outbound 188bet app accounts for the largest proportion，reached 45.1%。With the rapid increase in the number of outbound tourists，The outbound tourism market share will further expand in the future。

(Related data source @Analysys Think Tank)

188bet app opportunity:

With the growth of disposable income of Chinese residents and the maturity of tourism consumption，The online vacation 188bet app market will maintain rapid development in the medium to long term。Miaoji 188bet app’s positioning of “personalized self-service outbound 188bet app” is in line with the market development direction。On Ctrip、Under the current market situation where giants such as Tuniu occupy a high share，Ingenious 188bet app must consolidate "intelligence"、While improving the guidance mechanism with the two major features of "personalization"、Improve accuracy，Find breakthrough points in new markets through differentiated competition。

User Analysis

User requirements:

Complete a trip plan，Consumers usually use "check strategies、Go to OTA to search、Evaluate budget、Four-step strategy to determine the itinerary，Often involves the destination、Transportation、Complex choices such as accommodation。Free 188bet app prices on domestic mainstream OTA platforms are relatively high，Group tours often come with bundled items，Simultaneous language barrier、Inner uneasiness and other factors also make ordinary consumers，Especially for those new to outbound 188bet app，It is difficult to complete related booking services through overseas OTA platforms。With the growth of disposable income of Chinese residents and the maturity of tourism consumption，Outbound 188bet app has gradually become the choice of the general public。Therefore，Provide "convenience、Personalization、Safe” outbound 188bet app service can meet user needs to a high degree，And win the market。

User type:

Miaoji 188bet app user portrait should have the following characteristics:

Lack of experience in outbound 188bet app (mostly first time 188bet app)

Young, impulsive consumers (students, working youth)

Hedonistic preferences (unwilling to make 188bet app plans、I like to get it right in one step)

188bet app Analysis

Andriod channel download volume analysis:

(data source@kuchuanhttp://www.coolchuan.com/)

Analysis: Judging from download data in the past two months，The fastest growing download volume in Wandoujia 188bet app，The second is 360 188bet app。

Problem: APP’s coverage in Android channels is too narrow，Should be launched on all major channels as soon as possible。At this stage, the basic functions of the APP are relatively complete，At the same time, the company has just completed Series B financing，We should start to make efforts in marketing，Quickly iterate after acquiring a certain number of users。

Function module:

"Add destination" process interaction:

"Add destination" process structure:

“Add tourist attractions” function analysis:

The "Add Tourist Attractions" entrance is located on the "Detailed Itinerary" page，Also has game intensity、Attraction preference、Shopping Preferences、Four options including restaurant preferences。Click to confirm and an itinerary will be automatically generated。

In itinerary，Not only can you see the geographical distribution of each scenic spot (connect to Amap)，At the same time, you can see more detailed itinerary information: name of attractions、Estimated arrival time、Recommended play time、Suggestions on transportation between attractions、Meal reminder, etc.。At the same time when clicking on a certain attraction，The attraction details page contains attraction maps (easy to identify)、Name of attraction in local language (easy to ask)、Attraction type (taboo factors)、Price (whether charged or not)、User ratings (select reference), etc.，Also includes the opening hours of attractions，Recommended play time and other information，The humanization of design can be reflected everywhere。

Function improvement suggestions:

(PC screenshot)

Mobile terminal access to Amap，And the PC is connected to Google Maps，188bet app recommended that the two be unified into Google Maps (taking into account overseas)。

The PC version itinerary includes attraction fee information (free/price)，Recommended to sync to mobile terminal。

188bet app recommended to provide auxiliary information (or trigger a jump to a third-party map APP) based on the characteristics of transportation modes between attractions (walking/taxi/subway):

Walking: specific route

Taxi: Estimated fare、Taxi site、Connect to local taxi APP (UBER, etc.)

Subway/bus: fare、Metro station location、Detailed ride information、Transfer information

In the process of 188bet app, transportation factors are the key to the itinerary experience。Especially in a strange environment abroad，plus language barrier，It’s easy to be overwhelmed if you don’t plan ahead。Therefore it is very important to provide complete traffic reference information。

Problem feedback:

When the attraction preference is "compact + want to visit more attractions + key arrangements + snacks/meals" (the largest number of attractions) for testing，When modifying the itinerary after generating it，Any operation (including canceling only an attraction)，The error result is illogical) and an error will be reported when completing the modification (as shown in Figure 2 above&3，Tested London Paris Milan)。Need to optimize related algorithms or screening mechanisms。

188bet app optimization:

Miaoji 188bet app is also facing several major problems at this stage:

Low urban coverage (Europe only)

Single guidance method (only starting from the destination dimension)

Weak content construction (common problem in tool apps，low user stickiness)

Missing social function (188bet app topics have strong social attributes)

APP interaction details improved

Solution:

Expand the 188bet app (United States, Canada, Australia)

Construction of recommendation mechanism (consider classifying by price dimension: Qiongyou/cost-effective/high-quality)

Rich guide、188bet app notes and other related content (introduced from WeChat official account、Call for Papers、Resource replacement)

UGC community construction (PC forum implemented on APP)

Interaction optimization

Interaction optimization:

1、The close button on the pop-up page of mainstream APPs is often placed 188bet app upper right corner of the pop-up page，Based on user habits，It is recommended to be consistent with mainstream APPs。

2、The original interaction method has outstanding advantages，But it is easy to misunderstand as "no such service" (as 188bet app picture on the left, there are only airplanes and trains, No bus service)。It is recommended to use the "check" interaction method。

3、When selecting the ticket date，188bet app recommended to introduce price information for user reference。For details, please refer to the “Qunar” price calendar related interactions。

4、If the existing interaction is not deliberately designed to cultivate the habit of users to create itineraries by clicking on the upper right corner，To facilitate future product iterations (such as after the UGC community is launched，188bet app notes on home page、Display of strategies and other contents)，The same logic of the "plus sign" in the upper right corner should be triggered when clicking on the yellow area。

UGC community needs

Requirement analysis:

Why does Miaoji 188bet app need to be a community?

Quoting @horsemwz’s answer on Zhihu:

1. Tool apps mainly have the following disadvantages:

Missing traffic entry

Lower opening frequency

The cost of user migration is low and there are many alternative products to choose from

The path to realization is long and the business prospects are unclear

Always facing competition from giants，Easy to be fooled"Big Mac” app grabbing jobs

2. Possible purposes of building a community:

Increase application viscosity

Wider dissemination and promotion through the community

Based on user discussions 188bet app community，Iterate and improve product features，Find new opportunities based on users’ interests

Under pressure from capital，Make your operating data look better。(not absolute)

Make a defensive follow-up after seeing a competing 188bet app have community functions (not absolute)

Feasibility analysis:

Li Wanqiang of Xiaomi once said: “Community is the basis for Xiaomi users to build a sense of participation，Xiaomi’s strategy is to “attract new users on Weibo、Forum precipitation、WeChat Customer Service”。The strong dissemination of Weibo is suitable for rapid infection among a large range of people、Propagation，Get new users；The forum is suitable for precipitation、Continuous maintenance content operation，Keep existing users active；We regard WeChat as a super customer service platform。”

188bet app topics have strong social attributes，Consumers often have needs such as "finding guides", "checking experiences" and "setting routes" before traveling。As the best carrier for content precipitation，The community platform can not only meet users’ needs for obtaining 188bet app-related information，It can also be used as a content medium to promote the establishment of social relationships between users，Further accumulate users。

Whether it is Tuniu with complex business lines、Ctrip and other giants，New players such as Donkey Mama have provided community entrance 188bet app secondary menu，And has good operational guidance、Activity Cooperation，The importance of community is evident。

Introducing community homepage interactive reference:

Using the guide as a novice guide，Appears when launching the APP for the first time。

The original "My Trip" is placed 188bet app first-level menu "Itinerary".

After the community goes online，The early stage of the wonderful trip is on Weibo、Careful operation on the WeChat official account can quickly be converted into content output。Whether it’s Weibo、WeChat or QQ tribe are just platform channels，Only a native community，In order to get rid of the rules of third-party platforms，Really operate users、Precipitation、Final conversion。

Summary

Fragmented needs in the 188bet app process such as "finding guides", "making budgets", "booking tickets and hotels", etc. can be solved in a "one-stop" way，Basically achieved the product’s positioning of “providing users with one-click generated outbound 188bet app route plans”。But whether the 188bet app plan calculated through data calculation can meet user expectations，Bring a good experience，Still to be tested by consumers。

Whether it is an industry giant，It’s all right for new players"Outbound 188bet app market"This freshly baked flatbread is eagerly watched。In an increasingly competitive market environment，Do a good job in differentiation strategy，Having good user retention is the key to success。