In this issue of the Zhihui Open Class, we invite Li Xiaojian, the co-founder of Youpu 188bet online sports betting, to share as a guest，This sharing set a new online course sharing record for Zhihui 188bet online sports betting with 2,000 people online at the same time，The following is Li Xiaojian’s sharing on the development prospects of the overseas independent 188bet online sports betting industry compiled by Zhihui 188bet online sports betting:

Part1: How to define a perfect free 188bet online sports betting

I want to go through several aspects，I will share with 188bet online sports betting what I think is a perfect free trip。A perfect free trip，First of all, a person who travels freely with a sense of security。A sense of security means that I have to be aware of my travel destination、Travel methods，And what to expect at your destination，There is a simple understanding in my heart，Or there is a plan。This way 188bet online sports betting can experience some activities at your destination with confidence、Attractions、Food，So a sense of security is the first condition for a happy free travel。The second step must be experiential free travel，In fact, many travelers do not know the destination when they go out，Or various other reasons，Finally taking a quick tour of the destination，As the saying goes, planting flags - how many places have I been to?，Place flags one by one。Experiential free travel should be integrated with the local area、In-depth experience of the local cultural background，This is an experiential free trip。The third one is depth，Depth is also a way that a perfect free traveler should have。For example, if 188bet online sports betting go to some places，Maybe Lijiang，Maybe Bhutan，188bet online sports betting may also see pagodas in many places。In fact, the scenery of the pagodas we see is the same，But the nation behind the pagoda、Different cultures，The meaning it represents is different。Another example is when 188bet online sports betting go to the Forbidden City，If 188bet online sports betting don’t go with some in-depth content and understanding，All 188bet online sports betting see is the building itself。But if 188bet online sports betting bring some in-depth understanding of history and culture，This will bring some different fun to your travel，This will create a perfect free travel situation。

The essence of free travel is freedom，It should be comfortable。Everyone’s way of traveling、Travel habits、Different travel preferences，Varies from person to person。So for him，What is “comfortable” free travel，Thousands of people and thousands of faces。And following your heart is the sign of freedom，As 188bet online sports betting wish, 188bet online sports betting can follow your own wishes at any time during the trip，Get the information 188bet online sports betting want，Go and see the attractions 188bet online sports betting want to see，Understand the customs and customs 188bet online sports betting want to know。

Of course a perfect free trip，In addition to these macro statements，It depends on who 188bet online sports betting go out with、And what method was used。Everyone has everyone’s needs，We have been saying that travel has now become a personalized service，In fact, for our travel service providers，It should be said that it is more personalized service - we are facing individual customers with personalized requirements。

So，If summed up，Can be summarized in a few words: information that provides a sense of security、In-depth experience、Careful service、Recorded happiness、and share。

Part2: Why are all major 188bet online sports betting platforms promoting itinerary planners

I think this problem is because the current trend is that this is an "IP era"。So why was "The Return of the Great Sage" so popular some time ago，Because IP will definitely have advantages in the future。If 188bet online sports betting have a trip planner，The platform will form its own unique thing，These will also form the company’s own IP。

I want to approach 188bet online sports betting question from two directions:

1. Related to the 188bet online sports betting trend

1.The trend of 188bet online sports betting generation model。From the perspective of the overall environment，The behavioral patterns of Internet users have changed，I first used Blog to record my thoughts，Can write articles，Of course there is the previous BBS。When evolving to the next stage，Everyone knows how to use twitter、Weibo to share within 140 characters。But now more and more social interactions are conducted in person in the circle of friends。

Actually，The reason why I say changes in behavior patterns，Because it brings some consequences。For example, the previous Blog era and BBS era，There will be a lot of new content produced。But after the behavior pattern changes，188bet online sports betting will find a very interesting phenomenon: it can be expressed with pictures，I try not to talk、Try not to write。So this is why many picture-based social products will gradually become popular - because everyone has entered an era of picture reading - which means there are no longer so many people to produce content。This is based on the data on overall tourism UGC released by Analysys this year，Some of these trends can also be seen。

So in 188bet online sports betting case，There is a lot of content that cannot be generated through other methods as before，But we need some professional people，For example, itinerary planner can help us generate content to serve more travelers。

2.Professional direction。We have always said that the Internet is a place for diverse ecology，Its important role is to distort space - in the past, many services were divided into regions and levels，And the Internet is decentralized，It distorts this kind of space。It stands to reason，Under the Internet Trend，It should be said that this kind of service level geographical barrier will be broken，For example, consultation in the 188bet online sports betting industry、Content in this form，But is it really broken？

Good content is scarce now，Plus，The development of the entire wireless Internet focuses on one、Second-tier cities，Other cities are not fully covered。In 188bet online sports betting case，If it can produce good content，In different ways，To serve different income levels，Different regions，Users with different preferences，Actually it is of great value，Using the itinerary planner is actually a professional way to make up for 188bet online sports betting direction。

2. Service-related

The second most important point，Actually, it’s related to service。Having people involved is a warm service，Not a pure machine service，It is not purely based on commodities、Icy service，It produces communication between people and emotions between people。From this perspective，Warm service actually returns the essence of travel。Travel itself is about emotions、Things about feelings，It is different from the products in supermarkets。The products in the supermarket can only satisfy food and clothing，Travel is more than just what 188bet online sports betting see、What did 188bet online sports betting hear，It’s more about feeling something。It doesn’t just happen at the destination，When a traveler is traveling、I can feel the presence of someone in the row，Behind the service, 188bet online sports betting can feel that there are real people on the other side，It will be different。

Analysis through content trend and return to service essence，This should be the main reason why major 188bet online sports betting platforms recruit 188bet online sports betting experience experts，I also hope that more users can experience how much the entire 188bet online sports betting industry cares about people，Care about 188bet online sports betting experience。

Part3: What is the difference between PGC and UGC

About the difference between UGC and PGC，Maybe many friends are paying attention。First of all, what I want to say is，The difference between PGC and UGC in the Chinese environment may be greater。

I want to tell a little story before I start.

Before I graduated from college，188bet online sports betting will see such a scene in many foreign media reports or in foreign TV dramas，When a classmate really wants a letter of recommendation from his teacher，This is a special test of character。

Why is it a test of character？Because 188bet online sports betting want to get a letter of recommendation，It is equivalent to leaving yourself to these people to judge。They will judge 188bet online sports betting based on their comprehensive evaluation，How I feel about 188bet online sports betting，Recognition of your abilities，To make your own sincere evaluation。Behind this is an evaluation of 188bet online sports betting as a person，Also for his own reputation、The fairness of your own evaluation、Effectiveness considerations。

But when I graduate，I found that there are many different places in the country。

When 188bet online sports betting want your tutor or professor to write 188bet online sports betting a letter of recommendation in China，More scenarios may be: this instructor may tell 188bet online sports betting，Because I am busy，188bet online sports betting write it first and he will sign it for 188bet online sports betting。So 188bet online sports betting can describe yourself、Pack yourself，The professor will then sign it，Indicates recognition of this evaluation。

188bet online sports betting story shows the differences between Chinese and Western cultures，In other words, it is a matter of attitude when we make an evaluation of ourselves。

188bet online sports betting story is the UGC I want to talk about、What does the PGC topic matter?？Not all UGC is bad，Whether it is good or not actually depends on the attitude of the users who made these reviews。Maybe it’s like we treat the same person，The attitudes of Western teachers and Chinese teachers are completely different。So everyone treats the same attraction、Same restaurant、The same hotel has different methods。

In China it is more likely that some reviews generated by users may be more subjective，Even some emotional expressions。For another example, there are some phenomena in China，Like a navy force，Fake orders，In 188bet online sports betting case，We have to put a question mark on the effect and reference value of 188bet online sports betting kind of evaluation。

188bet online sports betting may be more interested，After talking about UGC，So what is the standard for P in PGC，What can be called Professional？

Actually, it’s about Professional，Everyone has their own different opinions。But we think that in the travel content industry，There should be certain standards。All industries related to content，Everything should have standards。For example, Zhihui Travel is a media company，Media reporters must have certain standards: we can say that a recent graduate of the School of Journalism and Communication can also be called a journalist，But if 188bet online sports betting really want to go deep into an industry，Or write in-depth articles，This requires 188bet online sports betting to be involved in this industry，I have your connections in the industry，I have your information source，It even says there is proof of your certain level and ability。

So why do news media have grade examinations，Has junior professional title、Intermediate professional titles, etc.。Of course I am not saying that it is good for everyone to have such a professional title，But this is an evaluation system，It is recognition of your ability。Whether it’s in the news industry，It is still the 188bet online sports betting content industry，There should be such a standard。

The following is what I think is the standard for P (professional) in PGC，I want to talk about 188bet online sports betting from four aspects。

The first one is，This professional corresponds to the breadth of the content that this person is involved in。This is not about how many times 188bet online sports betting have been to Tokyo，188bet online sports betting can fully understand this place after visiting Tibet several times。This requires 188bet online sports betting to dig deeply at your destination，Have in-depth experience，And can provide local unique unknown places and even some places that only locals know。

The second is content depth。Depth indicates that those providing PGC are able to provide thoroughly structured information，To facilitate our reasonable use in the era of wireless Internet。For example, when your information is provided, 188bet online sports betting has labels that can be recognized by machines from different dimensions，Maximize the effectiveness of information and data。

The third issue is attitude，That is, for whom the 188bet online sports betting is generated。Generally, the 188bet online sports betting generated by users when traveling is to record their own travels，Professional 188bet online sports betting providers consider who their target users are？What users need？What information does he need more during the journey？What information is more helpful to his experience？He needs to suppress his subjective judgment，from user、Providing 188bet online sports betting from a traveler’s perspective。Another aspect of attitude is objectivity and neutrality。He won’t say that the whole day’s experience was too bad just because the breakfast waiter’s service was not good today。

The last bit of professionalism is，It can provide useful、Beneficial、Interesting content，Be able to use content to help travelers make better 188bet online sports betting arrangements。His maturity is reflected behind this、Reliable、A professional role that is friendly and treats others equally。

I think I have the above four points，From the breadth of 188bet online sports betting、Depth、Attitude in creating 188bet online sports betting and image in front of travelers，Together these are the image that a professional PGC should have。

Thank 188bet online sports betting for your patience，The above is my review of PGC、Some superficial thoughts on UGC。

Interactive Q&A session

Q:What do 188bet online sports betting think of the existence of Ctrip micro customer service?

Answer:I think，On the one hand, she is WeChat customer service，On the other hand, she is a small team of Ctrip，Pull tourists going to the same destination into the same WeChat group。In my opinion，188bet online sports betting way brings destination tourists together，Provide various help and services to tourists，In fact, it is a good application of instant tools。There may be efficiency improvements here，For example, various users encounter different problems，Will happen at various times or places，Under the scene，case，Visitors may have great expectations，But how to ensure that we provide answers and help to tourists’ various questions，188bet online sports betting may cause efficiency improvement。For example, we can position the services we provide based on the products we provide，We can provide tourists with the services they need in terms of products。For micro customer service，We also need to provide travelers with various services targeting destination issues，Then 188bet online sports betting requires very high requirements for micro customer service，Requires micro customer service to have rich knowledge。

Q:Teacher Li，For ordinary office travelers, the free travel time is 5 to 10 days，It is difficult to travel deeply，I would prefer a quick tour of attractions，Exposure to local life is very limited。Many of the experiences recommended by experience experts are difficult for ordinary travelers。Also，Do 188bet online sports betting think a free traveler needs to make a perfect travel itinerary，Knowledge of local attractions and food，But this will reduce the excitement and freshness of the trip，How to adjust this balance？

Answer:I think the average office worker is still just a quick glance when faced with in-depth travel，Is this a question of either/or?，May be debatable。If 188bet online sports betting have specific travel preferences/preferences，So for 188bet online sports betting，These attractions or experiences are suitable for your travel preferences or preferences，is an important sign of whether your trip is perfect or not，Those so-called flamboyant experiences can actually have some other supplements in addition to the core points that 188bet online sports betting are most concerned about。So if 188bet online sports betting want to get a vivid travel experience，It does not necessarily conflict with your viewing experience，For example, while traveling，188bet online sports betting can choose to go to some famous attractions in the past few days、Must visit attractions，188bet online sports betting can then arrange your own time as 188bet online sports betting wish，Get your own travel experience。In fact, it depends on how 188bet online sports betting want to arrange your own itinerary，Which travel products do 188bet online sports betting like。Another point，How everyone travels now，It’s different than before。Maybe after visiting a destination before，188bet online sports betting won’t go the second time，But now it has evolved into: If 188bet online sports betting like a certain place，188bet online sports betting may visit multiple times，Plus now convenient transportation、Visa conditions，Cheap air tickets and hotels，Maybe it’s your first time to just take a quick trip，Then if 188bet online sports betting go for the second time，188bet online sports betting may choose to go on an in-depth tour。

Q:Teacher Li，I am also a 188bet online sports betting experiencer。I think I can be an approachable person、Experiencer who treats everyone equally，188bet online sports betting notes also strive to be interesting, useful and beneficial。But I did encounter it because of the partial service of a five-star hotel、The details are terrible，affects my overall feeling about this hotel (I wrote a very detailed hotel review，Points out the good and the bad，But my overall score is low。Because everyone has higher expectations and requirements for five-star luxury)，Is that as a mature PGC，This kind of problem cannot be shared？And I think it is an interesting and relatable travelogue，There will be a lot of personal experience in it，This will make the journey look warm。So how to balance the two?

Answer:Many times we encounter this problem，Because as a server, 188bet online sports betting are also a human being，There will be various emotions。When they come to provide non-standard services，Then various problems may arise。If it is a PGC content provider，Then when he encounters this kind of problem，He will do this: first confirm whether the problem he encountered occurs often，The way to confirm is to ask about accommodation here、Tourists visiting，Listen to their opinions，The second way to verify is that I have to go directly to the lobby manager to verify。Report this problem encountered，Ask the working manager as a consumer，Let them tell me，What is the reason for this problem，It’s because this person is in a bad mood today，Other management reasons，Even because this service staff has discriminatory behavior in some places？

After having these two verification methods，Content that PGC content providers need to provide，We should affirm those good places (of course this is really good compared to other places)，But also be blunt about the possibility of certain situations。This way 188bet online sports betting provide complete information to the user，Let tourists and users prepare their psychological expectations，In this way, users will perceive that the PGC information 188bet online sports betting provide is trustworthy，rather than a man-made、Subjective or accidental feelings。

final，I think 188bet online sports betting did the right thing。Actually, one of the things 188bet online sports betting may be more troubled about is，Because it is a five star，I made such a bad review about the hotel，Is this the right thing to do?，Whether it can be believed？If 188bet online sports betting are a mature PGC content producer，Just make sure 188bet online sports betting are objective and neutral，Tell us the actual situation，Not out of personal anger、Subjective emotions or other non-objective factors，Then tell everyone the reality，Let everyone beware of such a five-star hotel that does not live up to its name。

Q:How much PGC 188bet online sports betting does Youpu provide?

Answer:As of now, Youpu covers 30 countries，More than 5000 cities，The number of PGCs at around 500,000 POI points。

＊Author of this article: Li Xiaojian，Youpu 188bet online sports betting CEO、Co-Founder，Zhihui 188bet online sports betting expert author。Has an international perspective on tourism development and advanced tourism industry management experience；Has rich experience in 188bet online sports betting industry output and market operation，And a unique large number of high-quality 188bet online sports betting industry resources;Formerly served as General Manager of Lonely Planet China，It took ten years to successfully introduce the Lonely Planet brand into China and successfully integrate local 188bet online sports betting itinerary expert resources to provide PGC content to Chinese travelers, It took 4 years to establish LP as the first domestic 188bet online sports betting guide brand and content benchmark，And guide the planning of the evolution and implementation steps of Lonely Planet China’s all-media strategy;Formerly served as the director of the 188bet online sports betting Publishing Center of Sanlian Bookstore.