Mid January，Marriott International Hotel Group (MarriottInternational )Announced withUSD 12.2 billion acquisition of Starwood Hotel Group (StarwoodHotels), became its coverage in one fell swoop30 hotel brands、5500 hotels、The world’s largest hotel operator with 1.1 million rooms。The 188bet sports betting app download is expected to take place inCompleted in mid-2016，A series of questions followed:

1、How to ensure the independent development space of each 188bet sports betting app download under the group，Avoid excessive suppression of the same kind？

2、Loyalty membership program of two 188bet sports betting app download groups: StarwoodPreferredGuestprogram、MarriottRewardsprogramShould we maintain the status quo or merge?

3、How to merge two contrasting corporate cultures into one？

Actually，The two companies have a complementary relationship: Marriott is proficient in the US domestic market，It owns many selected 188bet sports betting app download brands；Starwood focuses more on overseas markets and lifestyle brand hotels。

US travel industry website Skift vs. Marriott CEOArneSorenson(Picture below)’s interview，Revealed many details of 188bet sports betting app download strategy，Maybe it can answer these questions。The following is a summary of the interview notes:

Skift:What is the significance of this 188bet sports betting app download to the hotel owners of the two major groups？

ArneSorenson:After merger，The room reservation fees of each hotel brand 188bet sports betting app download reduced，Sales revenue management fee is less，Procurement ability is strong，These are all beneficial to them。Also，We and Starwood will definitely accelerate the growth of both brands by leveraging our respective strengths。

Skift:After 188bet sports betting app download，How the group plans to expand the brands of the two companies？

ArneSorenson:Marriott is superior in hotel selection and scale，Courtyard, SpringhillSuites, ResidenceInn, FairfieldInn, TownPlaceSuites There are hundreds of hotels under these brands。Starwood side，Take its brand Aloft Hotel as an example，The number is about 100；ElementAlmost around 20。Therefore, we have a lot of room to expand Starwood in the future。In addition，We also have strong strength in convention and exhibition center hotels，This is inseparable from the rich experience in sales and service，It 188bet sports betting app download very helpful in expanding the brand in the future。

Starwood’s strength lies in lifestyle hotels: the most typical onePart of W HotelsAloft。In the future we will highlight their strengths，Create a unique lifestyle hotel platform；Starwood’s second greatest strength is globalization，This 188bet sports betting app download of great benefit to accelerating our development in overseas markets in the future。

(Above: W 188bet sports betting app download Beijing)

(Above: Aloft 188bet sports betting app download living room)

Skift:There are many media rumors that Marriott 188bet sports betting app download abandon one or more of Starwood's original hotel brands after the merger，An analyst said that you denied having such a long-term plan on the phone。Is this news true?？

Sorenson:We have no plans to make any adjustments to 188bet sports betting app download’s existing brands。

Skift:Does Marriott plan to discontinue the Starwood 188bet sports betting app download name?

Sorenson:In Starwood’s current loyalty program StarwoodPreferredWe use the "Starwood" brand name in Guest，This is a way to face guests。In the future, we 188bet sports betting app download consider the value generated by the "Starwood" brand name，We may still need it in some aspects。

Skift:What does the 188bet sports betting app download mean to the loyal members of each company？

Sorenson:Obviously，It 188bet sports betting app download take a long time if we want to merge the two loyalty programs，I hope that future members can enjoy more preferential points on the merged platform。The merger means more choices for members，Of course the bigger the better for membership projects，But we don’t just have to be bigger，We need to make it more perfect。

Skift:In a phone conversation with analysts, you said you would increase investment in technology，Can you introduce it in detail？

Sorenson: We plan to invest in more guest-facing technology in our loyalty program。

Skift:I heard that you also suggested that some Sheraton 188bet sports betting app download hotels that have performed poorly recently should be eliminated。Why did you use Sheraton as an example？

Sorenson:This is just my preliminary idea。But as far as the current situation of Starwood Group is concerned，Some Sheraton brand hotels (especially in the United States) do not meet the standards expected of the brand，They are holding us back。We include these hotels in our long-term reform plan，This 188bet sports betting app download definitely require a lot of money for renovations, etc.。If their performance still does not improve，The only option is to exclude these hotels。

Skift:Do you have a rough time plan for how to gradually convey the connotation of the 188bet sports betting app download reform to the members of the two companies？

Sorenson:Currently we have put some preliminary aspects of the merger through our respective loyalty membership programs (StarwoodPreferredGuestprogram、MarriottRewardsprogram) introduced to members，We 188bet sports betting app download continue to follow up with news。The merger 188bet sports betting app download not be completed until the middle of next year，Therefore, the operations of the two companies 188bet sports betting app download not change much before the merger is completed。

Skift:The most anticipated thing after the merger is the enterprise market。For meeting planners citywide，They 188bet sports betting app download able to book more hotels with one master account，Is that so？

Sorenson:Indeed it is，After the 188bet sports betting app download, there are more choices for group customers，We have the ability to provide better hotels。

Skift:What factors make you feel uneasy during the 188bet sports betting app download process?

Sorenson:Merge is really difficult，Especially integration。This requires the full cooperation of the acquirer and the acquired party，We must make sure to retain the best talents from both parties’ employees，And adopt their sound advice，At the same time, we must ensure the progress。We 188bet sports betting app download gradually implement the integration plan in the next few months，So that the new company can start operations immediately once the merger is completed。