Compared to previous years，188bet sports betting year’s cold winter is coming earlier。In the Internet industry，188bet sports betting year’s “heavy snow” came earlier than the last financial bubble。BAT、Sina and other giants have stopped recruiting；Vertical e-commerce stock prices are pouring like water from the Yellow River；News about P2P online loan platform running away comes one after another；Smartphone manufacturers’ profits are flying low... There are various signs that，188bet sports betting Internet winter is not that easy to get through。

But the most affected in 188bet sports betting cold winter，But not these can still survive，Internet companies that can still be noisy，Those who have just received angel investment、Series A financing，Thinking about the bright future，A start-up that came to an abrupt end。They all had seemingly bright futures，But stopped moving forward for various reasons。188bet sports betting cliff，It becomes a hurdle for them to get over。

O2O startups 188bet sports betting hardest hit area, and nearly a thousand companies have become dead souls in round B

Present，Online shopping、Search、Social areas and other areas，Almost a “forbidden place” for start-ups。In comparison，O2O field becomes the favorite of start-ups。The reason why it is favored，It’s just that the concept in 188bet sports betting field is fresh enough、Low project threshold、Fast startup，And it’s easy to get financing - provided you tell the story，Knows packaging。from 188bet sports betting，Last two years，O2O projects under various names have sprung up like mushrooms after a rain。

But 188bet sports betting is precisely because the entry barrier is too low，Resulting in every O2O segment being “overcrowded”，The competition is extremely fierce。No matter how good the story is，I can never escape the vicious circle of burning money to subsidize the market。When the money raised does not support the initial results、When 188bet sports betting’s time to gain，Already defeated in the fierce competition。

According to data，A total of 846 companies received Series A investment in 2014。However，There are very few who can persist until now。Especially 188bet sports betting year，It accelerated the process of bankruptcy。O2O start-ups have become the hardest hit area in 188bet sports betting cold winter，It makes people sigh。

Burning money, becoming the only driving force of O2O or for a long 188bet sports betting

Previously，Almost all O2O start-ups launch related projects，They are all optimistic about the future。Because they know，Don’t worry too much about profitability，As long as there is a steady flow of funds，You can keep telling the story you made。In other words, they put their profit goals after N rounds of financing，Just keep pushing towards 188bet sports betting goal，The middle process is to satisfy your own entrepreneurship、Personal needs。

In the past, O2O start-ups took turns building momentum，The O2O field has successfully deceived many investors，Confirmed that it is the best business model in the future，It may even subvert everything。With the push of capital，O2O has indeed taken everything by storm。But the prerequisite for O2O’s popularity is mostly relying on “continuous capital investment”，How to make profits in the market，Many may not have had time to implement yet。188bet sports betting is what caused it，Many O2O projects have no possibility of making a profit before the capital winter comes。In the past, O2O was a huge outlet，Continue to trick investors into investing money，Using money-burning subsidies in exchange for market as a model and excuse，When there is no capital，All good plans have come to nothing。

O2O 188bet sports betting that rely entirely on burning money as the driving force，Compared to other Internet companies，Born a little "deformed"。Deceive by concepts，It’s not a long-term solution after all。After the capital wave recedes，O2O 188bet sports betting are completely swimming naked。

Series B 188bet sports betting requires greater funds, and the general trend has led to a cliff

Since 188bet sports betting year，Due to various reasons，Economic downturn，The environment is not good，Making many investors cash-strapped。Under such a general trend，It will naturally reduce investment in the O2O field。But what I didn’t expect was，One divestment，The weaknesses of O2O start-ups are immediately exposed。O2O project that relies entirely on huge investment，No financial support，Money-burning subsidies have become empty talk，Become an object of abandonment by the public。The massage O2O project "Kung Fu Bear" launched in October last year received millions of dollars in angel investment and millions of dollars in Series A financing in less than two months，Favored by everyone。But it announced its bankruptcy a few days ago，It’s because investors have lost patience with the model of burning money to subsidize the market-especially when there is no return。

The general trend is weak，As a result, many start-ups that have received Series A financing will try to make the pie even bigger in time，Failed to impress investors either。After all, Series B financing requires larger funds，Investors will definitely be more cautious。However, it is not the time for start-ups that have raised Series B financing to get excited。Although luckily escaped 188bet sports betting cold winter，But the next round C、D round and other financing nodes，Still makes them scratch their heads。

Sit down and try your luck? 188bet sports betting will take time to make a comeback

If O2O start-ups want to avoid 188bet sports betting cold winter，Start contraction strategy，Make the stall smaller，It doesn’t help either。Because it is developing according to the current situation，188bet sports betting cold winter will last for a long time，It can’t be avoided by simply “throttling”。What’s more serious is，The collapse of many O2O start-ups has warned investors: the O2O field is not as good as imagined。Those who lack creativity，Projects that are only supported by burning money will first become "cannon fodder"。

Become famous overnight、Getting rich overnight is a thing of the past in the O2O field。The best way is，Startups are dormant，I won’t go into the muddy waters of the O2O field。Start-ups can only maintain a keen sense of smell，Put in when the general trend gradually recovers。Just，188bet sports betting takes time to settle。