Recently，Tuniu Travel Network announced to the outside world its outstanding performance in the South 188bet market in 2015: January to November，Tuniu’s transaction volume in the South 188bet market increased by 252% year-on-year，The growth rate ranks first in the industry，Obviously leading among online travel companies in the South 188bet market。

Industry experts say，Strong in traditional travel agencies、The South 188bet market where many online travel companies have entered，The reason why Tuniu can achieve such high growth rate，Rather than preemptively deploy、Strengthen regional expansion、Strengthen direct procurement、Multi-dimensional marketing innovation and other measures are inseparable。

Zhihui Travel Thinks，OTA companies have obvious online advantages，In the O2O era of 188bet，Enterprises are also required to integrate online and offline services，Expand influence offline，Carry out the layout of the entire industry chain，Making up for the shortcomings of offline resources。Tuniu has achieved remarkable results in the tourism O2O layout in the South 188bet market，It has certain reference significance for online tourism companies。

Received Hony Capital since December 16 last year、1 participated by JD.com and others.Since US.8 billion in financing，Less than a year，Tuniu has received nearly US.2 billion in financing，Including the US0 million investment led by JD.com on May 8 this year and the recent US0 million strategic investment from HNA Tourism。Hainan Airlines Travel has extensive transportation and hotel resources connecting the departure point and destination，South 188bet Region takes advantage of these high-quality resources，will be able to bring better quality aviation to users、Hotel products and services，Further consolidate Tuniu’s dominant position in the South 188bet market。

The first troops have more say

For the South 188bet market, which has a relatively mature tourism market，Tuniu is one of the earliest online travel companies to deploy it。June 2010，Tuniu has launched its first shot into the South 188bet market，Established a branch in Shenzhen。September 2013，Tuniu further accelerates the coverage of departure points in South 188bet，Guangzhou branch starts operation，The transaction volume exceeded 5 million yuan in the first month。

July 2014，Tuniu is the first to set up the South 188bet regional center，More than a year ahead of our online travel peers。After establishing the regional center，Tuniu has leveraged the huge market capacity released by online and offline integration in South 188bet。January-November 2015，Tuniu’s transaction volume in the South 188bet market increased by 252% year-on-year，In Guangdong、Hubei and other market segments are in the leading position in the online travel industry。

September 2015，Tuniu establishes South 188bet Region，Covering Hunan、Hubei、Guangdong、Guangxi、Fujian、Hainan 6 provinces。As of now，Tuniu South 188bet Region has 356 employees，349 of them are local employees，Accounting for more than 98%。These employees are experienced senior personnel in the tourism industry。

Industry insiders’ analysis，There are many traditional travel agencies in the South 188bet market，And the overall development of online tourism is relatively late。Tuniu’s achievements after entering the South 188bet market are impressive，To a certain extent, it has changed the habit of consumers in South 188bet who prefer to book products from traditional offline travel agencies。

Regional expansion boosts localization services in South 188bet

As the first domestic online travel giant to enter the South 188bet market，The reason why Tuniu can achieve high growth rate，Closely related to its strengthening of tourism O2O layout and regional expansion strategy。

“The tourism market in South 188bet has its own particularities，Especially Guangdong consumers are more adaptable to the traditional store marketing model of travel agencies。”Tong Wei, Vice President of 188bet Travel Network said. last year7After establishing the regional center in March，188bet accelerates regional expansion，To suit the travel booking preferences of local consumers。

Public data display，Currently Tuniu has a total of 57 regional service centers in South 188bet，13 of them are in Hunan、12 stores in Hubei、8 in Fujian、17 stores in Guangdong、7 in Guangxi，Such a densely covered regional service center is in a leading position among online travel companies。These regional service centers not only provide users in South 188bet with high-quality service experience at their doorstep，At the same time, it promotes Tuniu to create more rich products based on the travel habits of South 188bet users、More levels of product categories，And let South 188bet users form Tuniu brand awareness。

Also，In providing localization services，Tuniu established a Cantonese 188bet consulting team as early as September 20, 2014，Currently has 65 travel consultants，All local employees，Can provide users with bilingual services in Cantonese and Mandarin。

Direct procurement helps Tuniu take the lead in sales of South 188bet island tours

“South 188bet users prefer easy、Short distance、A destination without time difference，Great demand for leisure vacation，Including self-guided tour to Hong Kong and Macao、Island tour、Product types including surrounding self-driving tours，More popular among users in South 188bet。With the opening of long-distance routes，A small number of repeat purchasers will also choose long-haul products。”Tong Wei said。Currently, Tuniu’s vacation products for consumers in South 188bet cover long-term outbound trips、Outbound short-term line、domestic、Islands and other types。

Tuniu’s leading advantage in the South 188bet island tourism market is particularly obvious。Currently，Products departing from Mauritius and Hong Kong，Tuniu ranks first among position control providers in South 188bet，At the same time, the products are purchased directly from the local agency，Has more than 20 directly signed hotels。Tuniu Seychelles Hong Kong round-trip air tickets are exclusively represented by Ethiopian Airlines，There are 4 to 5 group seats in operation every month，The South 188bet market also ranks first。In Tahiti, the most high-end island destination，Currently, Tuniu’s sales volume in South 188bet ranks among the top three in the country。Tuniu Maldives Departure from Hong Kong and Mega Airlines ranks first among South 188bet seat providers，And the hotel resources are rich，Complete product packaging types，Product sales account for the largest share in the South 188bet market。

When the second quarter financial report is released in August this year，Tuniu said it will set up product centers in Beijing, Shanghai and Guangzhou。"Currently the layout of the Guangzhou Product Center has been completed，Tuniu can use it to strengthen its direct procurement layout in the future，Provide more for users in South 188bet、Better quality self-operated products。" Tong Wei revealed。

Industry insiders said，Recently, Tuniu received a US0 million strategic investment from HNA Tourism，Make it more imaginative for its development in the South 188bet market。“The strategic alliance with HNA Tourism is an important measure for Tuniu to increase direct procurement，Hainan Airlines Tourism connects the departure point and destination with major transportation and hotel resources，South 188bet Region utilizes these resources，Can be dynamically packaged through system intelligence，Create a more down-to-earth atmosphere、More characteristics of the South 188bet market、Products popular with tourists from South 188bet。”

Multi-dimensional marketing activities strengthen 188bet brand recognition

In addition to regional expansion、Talent building、“One step ahead” in direct purchasing strategy，The Tuniu brand has also been deeply rooted in the hearts of the people in South 188bet。Tuniu made its appearance at the most popular Guangzhou Tourism Exhibition in South 188bet、Travel Expo，United Airlines、Hotels and other suppliers launch batches of products to benefit people，We received tens of thousands of visitors every time we participated in the exhibition，Successfully entered the South 188bet market monopolized by local traditional travel agencies。

At the same time，Tuniu actively cooperates with the 188bet Bureau、Suppliers jointly organize cruise、High-end travel salons such as islands，Invite five-star members to experience the experience，Members can not only learn about popular tourist destinations，There are also wonderful travel sharing and practical courses，VIP members’ exclusive privileges are also a major feature。

Currently，Tuniu’s shopping mall tour with the theme of “Finding the Next Travel Destination” is launching in South 188bet，Let citizens participate in the discussion of travel dreams。The first Guangzhou station passes the mall roadshow、Flash mobs on roads and subways across the city、Interactive gift giving and other activities，Let customers experience how to quickly place orders and grab hot-selling lines、Convenient services such as bargain hunting on tourist goods。Next，Shopping mall tour will be launched in Guangdong，And extends to many provinces and cities in South 188bet，Bringing customers more convenience and preferential travel products through the combination of online and offline services。

"Three legs standing" and "two wings spread"

Industry insider analysis，South 188bet tourism is still growing rapidly，Who enters first，Whoever has the right to speak first。Tuniu was the first to enter，Competition barriers have been established in the South 188bet market，Including offline expansion、Human resources、HNA tourism cooperation resources tilted、Brand awareness, etc.，These are beyond the reach of latecomers，Coupled with the high-speed development achieved today，Those who enter later will have a harder time。

Meanwhile，Tong Wei is not satisfied with the current results，For the future development in South 188bet Region，He has more ideas。

“In terms of product direction, we hope to do it‘Three pillars’: First: Outbound short-term self-operated products are the main hits、Charter flight、Island，Long-term products still cooperate with suppliers，At the same time, we launch some high-priced products customized for users。Second，For the beautiful natural scenery in South 188bet、Innate advantages of rich tourism resources，Make a good trip around the area、Self-driving tour。Third，South 188bet, especially Guangdong，Has a large number of private companies、Private enterprise，We will focus on creating group tours、Incentive Tour。”Tong Wei said，Tuniu will pass through the surrounding area、Expand the market size of outbound short-term operations in South 188bet，Through outbound long-term and group travel、Incentive travel to increase transaction volume。

In terms of market layout, 188bet will“Wings spread”，One is along the Beijing-Guangzhou Line to Hunan、Hubei Radiation，Expand the local market；The second is the Zhangzhou-Xiamen Railway、Fuzhou-Xiamen Railway extends eastward to layout passenger areas，And Guangxi、Hainan will focus on destination construction，Supplementary is the source of tourists，Relying on local 188bet resources to develop surrounding 188bet、Self-driving tour。