For a tourism project，Mr. Li, the boss of Luliang 188bet in Shanxi, has been struggling for 2 years

“The government allows investment in an attraction，Goed to see 188bet more than a dozen times，Not very satisfied。”In an interview with a reporter from China Business News，Mr. Li decides whether to stop the project first，Watch the wind direction。

In recent years, more and more 188bet bosses have begun to transform into the tourism industry。May 16，Data released by Shanxi Provincial Bureau of Statistics，As of the end of 2014，More than 200 188bet and other resource-based companies in Shanxi have entered the tourism industry，Become the new “financier” to promote the development of tourism in the province。

Mr. Li is already late in changing careers。Back in 2011，Shanxi 188bet private capital has entered the tourism industry as much as 20 billion yuan。

However，Compared to their previous 188bet mine business，Travel is not a delicious bowl of rice。These tourism projects invested by the 188bet boss，Most of them are not well-known、Duplicate construction、Lack of attractiveness and other issues，Some projects were aborted before they were completed，Hard to see returns after huge investment。Some 188bet bosses even blindly obey local officials and rush to launch projects，In the end, both sides turned against each other，Breaking up on bad terms。

188bet bosses gather for travel

188bet Bureau of Statistics data display，By the end of 2014，There are 215 resource-based enterprises in 188bet investing in the development of tourist attractions、Star hotel、Leisure resorts and entertainment facilities, etc.，The total investment is up to 32 billion yuan。Among them，14 projects exceeding 500 million yuan，9 projects exceeding 1 billion yuan。

What’s worth paying attention to，76 star-rated hotels developed and constructed with 188bet or equity participation by resource-based enterprises，Accounting for 45% of the province’s hotels with four stars or above；25 provincial leisure resorts，Almost all are developed and constructed by resource-based enterprises。

This set of data makes the outside world look at the 188bet boss with admiration。Actually，As early as seven or eight years ago，Shanxi 188bet boss started to get involved in tourism。Some who entered earlier have reaped huge rewards。

Shanxi culture has always been profound，It is known as “Look at Shanxi with five thousand years of culture”。In recent years, Shanxi senior officials have spared no effort to promote Shanxi to the outside world，Said he will “dig for culture like 188bet”，Let the outside world know a different Shanxi。

“The government hopes to develop cultural tourism，The 188bet boss has money again，Use the money from the bosses to develop cultural tourism，Seems like a win-win cooperation。"An official who participated in a tourism project in Shanxi Province in his early years said。

In Shanxi，There are many 188bet bosses with hundreds of millions of yuan in their hands，After several years of operation，They realize the primitive accumulation of assets，Already possesses investment strength that cannot be ignored。Such strength，As early as 2008, it was favored by many major resource markets in Shanxi。Linfen、Luliang and other cities have repeatedly called on local 188bet bosses to join the tertiary industry，Get rid of the resource dilemma as soon as possible。

A few years，Hundreds of tourism projects have been launched across Shanxi，Most of them are invested by 188bet bosses。

For example，Shanxi Sanjia 188bet Chemical Co., Ltd. is at a time when the 188bet and coke industry market is extremely hot，Invested more than 400 million yuan to develop Mianshan in Jiexiu City，Established more than 10 Mianshan characteristic cultural exhibition halls。

Huangcheng Village, Beiliu Town, Yangcheng County, Jincheng，It was originally a small mountain village deep in the Taihang Mountains that made a living by mining 188bet。In recent years，The village established a group company，Invested 500 million yuan，Developing the cultural tourism industry based on the residence of Chen Tingjing, the famous prime minister in the early Qing Dynasty，Currently it is a national cultural industry demonstration base。

Overnight，Wangmangling, 188bet、Manghe、Jueshan、Yuxian Zangshan、xiangningyunqiushan、Yuci Changjia Manor、Huguan Taihang Mountain Grand Canyon、Scenic spots such as Wujin Mountain in Yuci that were originally ignored have welcomed new investors。

"Retire，People are getting old，It’s time to change to a leisurely industry，Take a break。”“It’s hard to work in a 188bet mine every day，Don’t dare to sleep well all day long。"In the opinion of many 188bet bosses who are involved in the tourism industry，It is easier to engage in tourism than to mine 188bet，Go out to have face，But it’s hard to do well。

Cross-188bet risks

Therefore，After several years of blowout investment，The enthusiasm of Shanxi 188bet bosses has also begun to decrease。Back in 2011，Shanxi 188bet private capital has entered the tourism industry as much as 20 billion yuan，In 4 years，But an increase of 12 billion yuan。

“This is related to the continuous decline in 188bet prices in recent years，In many tourism projects, money can only go in but not out in the short term，It is difficult for 188bet bosses to come up with money to invest，In addition, there are many failure cases around us，It also weakened the investment enthusiasm of 188bet bosses to a certain extent。" An official from a tourism bureau in Shanxi Province told reporters。

The above official stated，Trapped industries are in recession，Some resource-based companies have encountered big problems with their cash flow and credit facilities，Can only be alleviated by cutting or stopping investment in 188bet，Some 188bet projects that were originally planned to be launched can only remain on paper。

Other than that，Too many failure cases，It also discourages bosses who want to enter the 188bet industry with huge sums of money。

Zhang Rong, a 188bet boss in a city in northern Shanxi，In 2011, 1 billion was spent to build a large amusement park locally，Includes water park、Hunting Ground、Resort、Grass skiing area, etc.。Trapped funds problem，Zhang Rong’s amusement park ended dismally after just one year of opening，Closed。

“Funding is one aspect，Preliminary research on this project、Planning、Site selection、The land has flaws，Three or four playgrounds were built on a mountain，They all invested four to five billion，The competition is too fierce。Coupled with the ever-puzzling land formalities issue，Difficult to operate properly。The boss was also fooled by officials，Do 188bet when your head is hot。"The above-mentioned playground staff told reporters。

Similar situations are not uncommon，Zhang Rong, who was confused, was like many 188bet bosses back then，In the process of entering unfamiliar territory，All encountered difficulties to a certain extent。Many 188bet bosses have caused embarrassment or jokes because of blindly advancing projects。

Also in Luliang Fenyang City，The Confucius Temple built by Kong Xiangsheng with an investment of 100 million yuan，Facing the problem of being unable to operate。It was also based on personal preference and local tourism environment，This former 188bet boss decided to invest in a new Confucius Temple，But due to the lack of guidance from the previous government，Coupled with the lack of research by entrepreneurs themselves，As a result, no one cared about the Confucius Temple after it was completed。And it only took a few years for him to go from "all the stars supporting the moon" to "no one cares about him"。

Mr. Li, the 188bet boss mentioned at the beginning of the article，Finally ended this two-year tourism project，“Officials want to invest in expansion as soon as possible，But I think we’ll wait and see，You can’t invest just because you say you want to invest，I have to look at the returns and effects，It just so happens that the market is not good now，Just quit it。”

There are many difficulties in the transformation of 188bet bosses

Unfamiliar with new investment fields，This is the biggest problem faced by Shanxi 188bet boss after he turned around。Some 188bet bosses changed careers to invest in non-188bet industries，Often in technology、Operation，“I don’t even understand” the relevant national laws and regulations。According to an official from Shanxi 188bet Industry Association，Not many 188bet bosses have successfully transformed。“188bet makes it easy to get rich，Profit is too high，The operation is not difficult，Everyone is looking for projects，But what other industry can be as profitable as 188bet mining？”

For example，Zhang Jianbing, the “188bet boss” of Gujiao City, purchased the “Binhe Building” by the Fenhe River for 30 million yuan，Later built into a 20-story commercial and residential building，The underground is still the foundation of the 3-story building。“I didn’t know that much at the time，There’s just no place to spend tens of millions，I later learned that strengthening the foundation is not ‘two’ at all.、Three million can solve the problem”。Zhang Jianbing said，After investing tens of millions of yuan to strengthen the foundation，This commercial building is finally completed，Total investment exceeds 100 million yuan。“The Shanxi Provincial Construction Department came to investigate this building，Has been blocked due to lack of relevant procedures”，A chief engineer from Gujiao City Construction Bureau said，"The formalities were completed later"。

Analysts believe，The cultural knowledge background and business quality of “188bet bosses” are relatively low，Is one of the reasons why its transformation is difficult。Analysis by a person in charge of Xiaoyi Small and Medium Enterprises Bureau，“Small 188bet mines are highly profitable，But it is extensive management，The technical content is not high；But high-tech agriculture and service industry，Requires fine management，More technical barriers；Talent、Failure to keep up with management technology obviously has great business risks。”

At the same time， Private enterprise investment is subject to many restrictions and bottlenecks，It is also an important reason for the difficulty of the transformation of "188bet bosses"。Land、Funds、Talent、Management、Technology、Indispensable information，However，Land supply、Environment capacity、Financing support、Financial support、Tax discount、Several key links such as project approval are difficulties in the transformation of private enterprises

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