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LoginDecember 22,Zanadu Boutique Travel Network announced that it has received more than 80 million yuan in Series A+ investment led by Tencent,Previously received angel investment from Matrix Partners and Pre-A round financing from Ceyuan。
Zanadu is a high-end boutique travel booking website and fashion lifestyle online media,Since its establishment in 2012,Always committed to introducing the world’s most exciting vacation and lifestyle experiences,Providing boutique resort hotels for China’s mid- to high-end emerging travelers、Villa and extraordinary journey booking service,Create the most beautiful vacation options in the world with heart,And provide 188bet online sports betting leading fashion and lifestyle content。
This year Zanadu obtained an international travel agency license,Revolving around the consumption upgrade and more personalized experience needs of “quality consumers”,Boutique hotels around the world are now available for booking、Villa reservations around the world、Overseas free travel package、Domestic short vacation luxury package,Exquisite routes and customized travel services - "Zanpin Customization"、Top luxury cruise travel service、And 7 product lines of Qingshe Xiaotuan。2016,Zanadu will increase its development and procurement of travel products,Investment in service operation capabilities。
Three years since its establishment,Zanadu has a large number of users who are loyal to the Zanadu brand and products,Its target customer group is "quality consumers" between the ages of 25 and 45 who pursue a quality life,They include urban elites,Mid-level managers to gold-collar workers、Executives and successful entrepreneurs,Opinion 188bet app leader、Celebrities such as famous actors、Moderator、Singer、Musician、Artists, etc.,But there are also a large number of people who are willing to experience it,People born in the 1980s and 1990s who pay for fashion and brands。
2016,Zanadu will increase its layout in content and media。Also,Zanadu video series collaborates with creative people to provide exciting video content,Among them, Zanadu announced the launch of China’s first “Travel VR” App at the recent travel VR conference,Currently available on Android and iOS App Store,You can see Xanadu’s layout in the field of virtual reality travel content in 2016。Zanadu will work with major boutique luxury hotel partners and travel industry partners around the world to produce high-quality travel VR content,Bringing the most exciting and immersive travel experience to all users;It will also become the leader in the travel industry that can provide partners with VR content production、Issue、Promotion、The first VR company to book a full set of service solutions。188bet app download A master community travel APP based on PGC + UGC will also be launched in 2016,Share to explore the world’s best destination experiences and run your own community。
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