Good afternoon, distinguished guests！Thank 188bet online live casino very much for coming，Thank 188bet online live casino very much for Zhihui Travel to come to Shenzhen。Because today’s time is limited，So I simply throw out some dry information。

About me and Taijiu

Let me first introduce my own background and some situations about Taijiu。I have worked in Silicon Valley 188bet online live casino United States for nearly ten years，Previously worked on the Internet at Cisco，In 2002, I founded a company in Silicon Valley with several colleagues from Cisco，Intel acquired our company in 2004，I returned to China to start a business in 2005，So I have been working 188bet online live casino United States for ten years，Ten years of entrepreneurship in China，But I am also a newbie 188bet online live casino tourism industry，So learn more from everyone。

Taijiu mainly engages in smart cinemas and smart 188bet online live casino，Provide O2O technical support for the film industry, theaters and 188bet online live casino，For example, China Film Group、Wanda、Happy Blue Ocean, etc.。For example, watching a movie and selecting seats and buying tickets on your mobile phone，One out of every two tickets goes out of our company system。

We entered the 188bet online live casino industry in 2012，Cooperate with OCT Group to build OCT’s smart 188bet online live casino cloud platform。We listed on the New Third Board in August 2015，This is the general background of our company。

188bet online live casino era of mobile Internet, word of mouth is more important

1. The changes of mobile Internet to 188bet online live casino

Talking about the mobile Internet era，Many bosses just introduced it，The mobile Internet has changed the industry quite a lot，188bet online live casino tourism industry, the relationship between products and word-of-mouth has become closer，Because the spread of word of mouth is more important than before。

The main reason is that the development trend of the tourism industry has gradually transitioned from resource-led to tourist-led。The way of traveling 188bet online live casino past was to just walk around and enjoy the scenery，So resources are the most important，For example, I have a good hotel that happens to be in a scenic area，Then the hotel’s ability to acquire customers will be stronger。It’s different now，China has a vast territory and abundant resources，There are many places with good mountains and good water，The development of resources is also increasing，So the importance of resources begins to decrease。

The first reason is that 188bet online live casino 1980s, especially those born 188bet online live casino 1990s, they gradually became the main group of tourism consumers，The needs of younger people and personalization are becoming more and more important。188bet online live casino past, travel agencies were the main source of information，Now the mobile Internet has eliminated the phenomenon of information asymmetry 188bet online live casino tourism industry，With the launch of VR，You can even predict everything you see 188bet online live casino future。For example, you want to travel，You can see the reserved hotel in advance、Scenic spots to visit, etc.，Even the details of the destination city。

But，This also has a drawback，Because of its convenience and speed，User complaints will also spread conveniently and quickly，The influence of word-of-mouth has become particularly important。For example, the rapid spread of the Qingdao prawn incident on October 4th。

There is also the influence of the circle of friends，Due to the exaggeration of advertising, it has caused a lot of bad effects，As a result, everyone’s trust in friends gradually increases。Reputation 188bet online live casino circle of friends is becoming more and more important，Due to the emergence of mobile Internet, the links 188bet online live casino circle of friends are very short，Information in Moments spreads quickly。For example, an advertisement boasts that Mauritius is fun and one of my friends Zhaohui (Liu Zhaohui) posted in Moments that Mauritius is fun，Then I definitely choose to believe in Zhaohui。

2. The complexity of tourism 188bet online live casino

The second is the complexity of travel 188bet online live casino。In fact, it is difficult to improve the travel 188bet online live casino，Because the travel 188bet online live casino is very complicated，He not only includes tourism reputation，Also includes the travel 188bet online live casino itself。I used what we have been doing for a long time to improve the viewing 188bet online live casino ratio，The best movie viewing 188bet online live casino for consumers is，Consumers can choose the show on their mobile phone in advance according to their needs and wishes、Select your seat，After completing the payment, go to the ticket machine in the cinema to collect the tickets，Watching movies，The whole 188bet online live casino process is very simple and smooth。In fact, it is relatively easy to improve the movie-watching 188bet online live casino，Because its content is relatively unified；Consumption process，Conformity、After standardization, a higher 188bet online live casino can be achieved。

But in the tourism industry，It is quite complex in terms of products and processes，It is difficult to achieve a truly high-level 188bet online live casino without spending a lot of energy。The main reason is that the tourism industry is very fragmented，Processes and products are complex。The original six elements of tourism "food, accommodation, travel, shopping and entertainment"，Extended。

Travel is the translocation of local life，Local life is the integration of “food, accommodation, travel, shopping and entertainment”，As long as one of these six links is not done well，It is difficult to have a complete travel 188bet online live casino。For example: Going to Qingdao，Stayed in a sea view room，The transportation is also very good，But if you are unfortunate enough to eat a prawn that costs 38 yuan，Your 188bet online live casino will definitely not be good after eating this prawn。This means that the travel 188bet online live casino must be truly good、Travel reputation is also very important，Both from the perspective of product and 188bet online live casino，Do a good job in any single link，In fact, it is not enough to provide tourists with a perfect travel 188bet online live casino。So the improvement of tourism 188bet online live casino cannot be achieved by one company，Everyone needs to work together in all aspects of the tourism industry，Common promotion。

3. Dual core of tourist 188bet online live casino

The third visitor 188bet online live casino is dual-core driven，The product itself is a core，Consumption process is another core of it。For example, we mainly promote the products of the park，The product itself is very good，Buy a ticket to go in，There are all kinds of things to play。But what about its 188bet online live casino？How do we go and play，The whole process of the amusement park project，Play it out in the end。Travel this link，Processes together form the tourism 188bet online live casino。So only these two cores are done well，Travel 188bet online live casino is guaranteed。However, at present, most of our tourism factor providers and suppliers tend to only focus on consumers themselves，Too little attention to the consumption process。In fact, the way to improve the consumption process is exactly what the mobile Internet can assist as a tool。

The product itself is more determined by resources，For example, OCT invests in Happy Valley，Complete and optimized 188bet online live casino process，In fact, we need to provide more convenient tools and more transparent information in the consumption process。For example, "eat"，We do VR，Providing better content is actually to work on the consumption process。Although many restaurants themselves cannot be changed，But our consumption process can be changed。

4. 188bet online live casino improvement of the six elements of tourism

Fourth，About the 188bet online live casino improvement of six elements of tourism。In fact, among the six elements of tourism, we can only analyze which ones are easier to improve，In fact, the success of entrepreneurship lies in this link。

Let’s use dual cores to analyze “eating”，For example, the product itself，Like a prawn，Is this product easy to improve?？I think 188bet online live casino’s a bit difficult，188bet online live casino’s difficult。Because catering itself is something that is difficult to understand，Everyone’s taste is different，Cannot be standardized，So 188bet online live casino is actually quite difficult to improve on "eating"。

But there are many successful examples，We must make good products，At the same time, make the 188bet online live casino of eating a good one，Like Haidilao，Diaoye beef brisket, etc.。Their success is actually to improve the two links of eating the product itself and the consumption process of eating to a certain height，Thus achieving a better consumer 188bet online live casino，It also has a better reputation，Spreading becomes easier。

So when you make the product itself good，The optimization of the consumption process is achieved through the mobile Internet，Then the dual-core 188bet online live casino improvement is relatively easy to achieve。

And in the six elements，"Live" is actually relatively easy to improve，First of all, the product itself is relatively easy to create，Resources determine product positioning。So just work on the consumption process。For example, many express hotels，If it weren’t for the fact that the Public Security Bureau must check your ID card，It seems that some retail inns allow complete self-service check-in。This is why I am optimistic about the future development of homestays in China，It may really exceed the standard new hotel in terms of 188bet online live casino。

So if you work hard on B&Bs, you might be able to start a business more successfully，Because you can provide a better travel 188bet online live casino、Better reputation。Of course we need to comprehensively improve "food, accommodation, travel, shopping and entertainment"，I think it still requires a relatively large investment、It takes a lot of effort to do it，It’s not something that one or two startups can do。

So how can theme parks be improved？First, let’s take a look at what are the pain points of theme parks？Once the investment in the theme park is completed，After dismantling the theme project，It is generally difficult to change its own product，So we can only start from the consumption process。So how to improve the user’s consumption process in theme parks，To create a better travel 188bet online live casino？

First of all, we need to find out what is the reason for the unsmooth consumption process，First, there are many people，It takes half an hour to buy a ticket、One hour，Thus causing a bad 188bet online live casino；Second, there are many people in hot projects；The third is line congestion in hot spots, etc.，This results in a poor consumer 188bet online live casino，Then leading to poor reputation。

5. Technology is a good tool to improve 188bet online live casino

So how to improve?

Give an example，There are so many ticket buyers，We used some technical means to do this，The first is online diversion，Through OCT’s official website、Buy tickets in advance on OCT WeChat；The second is to provide smart ticket purchasing during the ticket purchase process when entering the park，Scan the QR code to enter the park，Direct mobile payment to enter the venue。

Reservation diversion for hot projects，Mobile smart queuing，Calculate our location and time based on our phone and our system，Hot reservation items。And such a system is actually a win-win，Improvement of 188bet online live casino for tourists，Improve profitability for scenic spot operators。

As for the processing of hotline lines，We mainly use smart tour guides，Path Diversion。Use videos to proactively remind and inform tourists of actual road conditions。

If we look at the above things, has it changed the product?？None，It doesn’t even touch its products，But it is in the consumption process of the product，I have worked hard on his 188bet online live casino，But it solves the pain points，It also improves the travel 188bet online live casino。

So we also solve pain points in the consumption process，That is, improving the travel 188bet online live casino，It will also promote word-of-mouth improvement。

Final summary，Really build a product，Just work on the product，Or work hard on the 188bet online live casino process，If done well, any one of them can improve tourists’ 188bet online live casino and reputation，If you work hard on dual processes, you can basically maximize the 188bet online live casino。

Capital docking 188bet online live casino sharing

Share again the background of our connection with capital 188bet online live casino capital market，I hope it can be of some reference value to everyone 188bet online live casino capital market 188bet online live casino future。Taijiu has raised several rounds of capital in China，I have been starting a business 188bet online live casino United States for ten years，So we have a certain understanding of the capital markets of China and the United States。

1. The rise of Chinese capital

A few days ago Sheng Xitai, a partner of Hongtai Capital, said that Chinese capital has missed an entire generation of the Internet，BAT and the leading companies 188bet online live casino previous generation of Internet、None of the technology companies are invested by Chinese RMB funds，From now on, China’s capital market must wash away the shame of twenty years。

Then let’s think about why Chinese capital missed the Internet generation？Can’t you see good companies?？Why you missed 188bet online live casino？

2. Comparison of the capital environment for entrepreneurship in China and the United States

This is actually related to the essential difference between China’s capital market and the U.S. capital market。As an entrepreneur，We must throw away our colored glasses to treat China’s capital market，Don’t just think about raising US dollars，It may not be as good to finance the U.S. dollar as it is to finance the RMB。From my perspective，Let’s talk about the comparison of the capital environment in Silicon Valley 188bet online live casino United States and China 188bet online live casino early stages of entrepreneurship。

I mainly come from the angel crowd、Source of funds、Explanation of core talents from three aspects。The seeds of a startup company、Angel，PreA，The A round belongs to the early stage of entrepreneurship。Let’s look at the angel crowd first，The angel crowd in Silicon Valley 188bet online live casino United States are basically successful entrepreneurs and professional early investors，In fact, Silicon Valley has become a leader in global technological innovation and has actually existed for 40 or 50 years.，Intel from the 1970s、Apple、Microsoft has already started。So the early entrepreneurs in Silicon Valley innovated through technology、Finally successful technology entrepreneurship，Then sell the company，Stepped back and became an angel investor。

China’s professional investors are rarely focused on the early stage，There are some now，There are still a very small number of successful entrepreneurs。The source of funds for American capital is either the entrepreneur’s own，Either from a successful Silicon Valley company，188bet online live casino is a successful technology company and gives money to these people，And has a professional early stage fund。

The source of funds for Chinese capital is real estate、Manufacturing、Government、Resources, minerals and other industries，The income of these industries comes from previous policy dividends，Or previous manufacturing background，So they must be familiar with these，188bet online live casino’s scary to be unfamiliar with technology。

Why China misses the Internet generation，Because the Internet was losing money 188bet online live casino early days，There are relatively few companies like Daolv that succeed on their own without financing，Many companies basically suffered a lot of early losses，So investors don’t dare to invest。

In Silicon Valley, talent flows from large companies to startups.In China，In the past, talents were gathered in large companies，And Huawei、ZTE、Big companies like BAT are like reservoirs。Nowadays, some talents from BAT companies are starting to leave the country。However, losing talents is also a waste for entrepreneurial companies。Entrepreneurial companies need his 188bet online live casino and technology，But unable to bear his series of demands，Option，Higher wages than big companies, etc.。

And Chinese investors are particularly interested in your income？How much does it cost？How many talents are there？So it is actually much more difficult to start a business in China than 188bet online live casino United States。

Then why should I return to China to start a business？Mainly because I think 188bet online live casino United States，There is still a ceiling for Chinese entrepreneurship，For example, there are 100,000 mainland Chinese students in Silicon Valley，But the number of mainland Chinese students who have truly succeeded in starting a business in Silicon Valley can be counted with just one slap。So although starting a business in China is more difficult than 188bet online live casino United States，But there are more opportunities for entrepreneurship in China for us Chinese than 188bet online live casino United States！

3. Do you want to be a pig 188bet online live casino spotlight?

Let’s see if this is a more popular sentence，Pig on the vent of wind，Are we going to be pigs 188bet online live casino spotlight?？But actually I think everyone should pay attention to this，Can pigs fly？Can’t fly；Will the wind keep blowing？No。There is a saying in China，The showers never end，The wind never ends，If you fall down, you will be a dead pig，Maybe meatloaf。So everyone should think twice about being a pig 188bet online live casino spotlight，Don’t be so anxious to be a pig 188bet online live casino spotlight，Chasing the wind is very dangerous。

4. Entrepreneurs should pay attention to their core competitiveness

The most important thing for enterprises is to pay attention to their core competitiveness，Because to make iron 188bet online live casino need to be strong yourself。When an enterprise has its own core competitiveness，Capital will chase 188bet online live casino，Financing is no longer a problem。And even if others don’t chase 188bet online live casino, then，The market will also accept 188bet online live casino。Fast companies may not survive forever，But only the surviving companies can ultimately succeed。

So where does the core competitiveness come from?

One is forward-looking，Another market space，What attracts investors is your forward-looking attitude，We judge whether a startup has a future by looking at its forward-looking attitude。The other thing is uniqueness、Competition threshold，And team execution。When you have these things，The capital market may chase you，Just like the ancient poem "Guan Guan Jujiu" 188bet online live casino Chinese Book of Songs，In River Island，My Fair Lady，A gentleman is a good man。

That’s all I’m talking about, thank 188bet online live casino all.

* Speaker of this article: Chen Longjun (Chairman of Taijiu Information)； Organization: Si Xi。

* The prize sponsorship for this exclusive private event comes from Anke Yunda、Jin Shangda、Shenzhen Jielv，Zhihui 188bet online live casino would like to express its gratitude。