一、UGC in the tourism industry、188bet game and OGC

1.What are UGC, 188bet game, OGC

First explain these three words，188bet game (Professionally-generated Content) is professionally produced content；UGC (User-generated Content) is user-generated content；OGC (Occupationally-generated Content) is professionally produced content；The relationship between the three is shown in the figure。

With the development of the Internet，Internet content creation based on UGC，is subdivided into 188bet game and OGC，Fundamentally speaking, 188bet game is actually part of UGC，But there are big differences between the two。

Apply to the tourism industry，UGC is equivalent to any 188bet game guide，188bet game itinerary record，And 188bet game insights, etc.，And PGC stands for professional、Senior、High-quality 188bet game itinerary planning content and 188bet game strategies。

In other words，UGC and PGC in the tourism industry，Represents 188bet game records published on the Internet by ordinary tourists and in-depth 188bet game enthusiasts respectively。

PGC is often done as a “hobby”，Obligation to contribute one’s knowledge，Form content，For example, 188bet game experts, etc.；And OGC is based on occupation，His creative content is a professional act，For example, hotel experience expert, etc.。

But we can see from the picture above，PGC and OGC are intertwined，That is to say, some of the producers of professional content have professional status (qualifications、Learning)，Providing corresponding content is also a profession (position)，For example, a reporter on a 188bet game media platform、Edit。

PGC and UGC also overlap，Indicates some professional content producers，Also a user of this platform，Also contribute content with a certain level and quality in a professional capacity (expert)，This is what we usually call 188bet game。

2. Outbound 188bet game is booming, PGC optimization is the trend

According to public information from the China National Tourism Administration，my country’s tourism industry continued to develop rapidly in 2014: the number of domestic tourists was 36.1.1 billion people；Number of inbound tourists 1.2.8 billion people；Outbound 188bet game reaches 1.0.7 billion people。However, among them，More than 96% of domestic 188bet game、About 65% of outbound tourists are not served by 188bet game agencies，It is done through free 188bet game。

The vast independent 188bet game market，Professional、High-quality PGC is increasingly valued。On the one hand, it can help tourists quickly obtain information resources that are objective and have relatively universal reference value，Another convenience is that PGC content can more quickly and promptly solve the problems tourists encounter during their travels， Helping tourists have a perfect independent trip。

2. Trip planner in 188bet game mode

1.What is a trip planner

The itinerary planner is based on his own rich 188bet game experience and 188bet game experience，Generating large amounts of PGC content，Includes topics、Light 188bet game Notes、Pictures, texts, etc.，Provide support and assistance to users。The itinerary planner in PGC mode is the provider of information for outbound tourists，Also the creator of itinerary planning and design。So 188bet game planners must be objective，Consider the problem from the user’s perspective，Then organize the basic information of the destination and generate it，Provided to users，Produce practical help to users。

2. Current market status of 188bet game planners

The rapid development of the Internet，Makes information spread very quickly。Based on market demand，Itinerary planners have become an indispensable presence in the field of outbound 188bet game，They bring tourists more convenient and interesting itinerary planning，Also share your own 188bet game experiences and experiences。

But due to the serious personal subjectivity of UGC，Unable to provide information to tourists accurately and quickly，The problem with LPLonely Planet is that its content is very good，But it cannot help users in real time。So the market has put forward higher requirements for content producers who provide trip planning 188bet game。

According to Zhihui Tourism Observation，Itinerary planners currently serving major online 188bet game platforms all have the following in common: they have rich 188bet game experience，Senior 188bet game experience and excellent writing style。

But with the rapid development and popularity of online booking of 188bet game products，Tourists also have higher requirements for trip planners。There are various problems with the itinerary planners in the current market: First，Various degrees of specialization，This includes non-professional language expressions for trip planners，And the arrangement of the 188bet game itinerary is not rational enough, etc.；Second，Low degree of standardization，Including accuracy and conciseness of information provided；Problems such as service and planning differences caused by differences in identity, professional culture, etc. of itinerary planners。

What the market really needs is to provide high-quality content in a mobile APP-based experience，188bet game optimization becomes crucial。

3. PGC optimization, 188bet game upgrade is the key

1. The market has put forward high requirements for 188bet game planning:

The optimization of PGC is a trend in the future development of free 188bet game，It is also the user’s request for in-depth 188bet game。

The prerequisite for PGC optimization is a professional structured POI database，That is, collecting user demand information extensively and then doing structured processing，At the same time, the user behavior preferences are collected by the 188bet game design algorithm，Establish user behavior database。Relying on structured POI data，Lay the foundation for travelers to plan exclusive itineraries，Optimize PGC。

Simply put，POI tells the user the accurate latitude and longitude、Address，Detailed content and information。This information can facilitate users to find this point in the form of a map，Meet their needs for tourism products，Concatenate them。But the foundation of a professional structured POI database is a huge base of itinerary planning routes，So the 188bet game upgrade is the key to PGC optimization，It includes:

First，Accurate description of 188bet game，Provide users with convenient and fast information；

Second，Standardization of content collection and writing for 188bet game planners，This is the basis for tourists to obtain information；

Third，188bet game’s in-depth knowledge of the destination，This is the prerequisite for reasonable itinerary arrangement；

Fourth，Itinerary planner’s sharing spirit and empathy，Enable users to gain a sense of security and 188bet game temperature；

Fifth，188bet game’s understanding and analysis of users，This is generated by itinerary planning。

2. Case analysis of trip planner upgrade

Currently in the field of independent 188bet game，The itinerary planner has become a professional existence，But due to the complexity of the status of itinerary planner in the country，Differences in culture and education，And personalization of 188bet game experiences, etc.，Causing uneven levels in the industry、No standard、No rules、Chaos without threshold。

According to Zhihui 188bet game，At this point, the best one in China is Youpu 188bet game，Their itinerary planners will strictly check after layers of screening，And conduct trip planner training twice a month，Regulating itinerary planners from different angles。

Then take the PGC content optimization of Youpu 188bet game as an example，Let’s take a look at the necessities of upgrading the itinerary planner？

First of all, the era of picture reading is coming, and digital reading has become a trend.The proliferation of fast food culture，More and more information dissemination is being simplified、Picture and abstract，Then it spread quickly，So for users，It becomes very important for the 188bet game to standardize the writing and improve the quality of the pictures。

According to the 13th iResearch survey data，More than 85% of Internet users have used digital reading services in 2013，Reading terminal aspect 55.8% of digital reading users most often read on mobile phones，is the most used reading terminal。PC and tablet next，Accounting for 21 respectively.4% and 12.6%，Also 5.3% of users use e-readers to read。

Secondly, concise pictures or information,Although it has reached a high level in terms of transmission speed and efficiency，But there is also information asymmetry at the content level、A series of problems including incomplete information transmission。

In the tourism industry，Accurate information is the basic prerequisite for tourists to choose 188bet game destinations，Especially for free 188bet game abroad，Concise and accurate information transmission is an important prerequisite for tourists to gain a sense of security and the right to make decisions。The market demand for independent 188bet game itinerary planning for outbound 188bet game is growing，The contradiction between supply and demand makes PGC optimization imperative。

Finally, Millennials have become a new consumer group.As we grow older，Millennials (1984-1995) are gradually becoming the main consumer group of the new generation，But they like mobile、Personalization、Experiential 188bet game method。So the itinerary planner’s proficiency in POI，And whether the outbound 188bet game APP can meet the personalized needs of consumers，will determine whether he is recognized and accepted by the market。

Let’s take a look at the APP provided by Zhongyoupu 188bet game: start planning your itinerary from the homepage，Or from browse destination，Enter trip planning；Generate executable trip planning from POI，Travellers can modify it according to the actual situation；Plan your itinerary by working backwards from the purchased products。

Its convenience greatly meets the needs of users。But such convenience is based on high-quality PGC content and the powerful structured POI database of the software itself，And its 188bet game training is the prerequisite for its structured POI database。

So，Outbound 188bet game is popular，Specialization、High-quality PGC will become the darling of the market。The itinerary planner upgrade is the first step and key to PGC optimization，The first to seize the initiative will have a relative advantage。

*Author of this article: Si Xi，Zhihui 188bet game expert author；Personal WeChat: sixi7890，Welcome to follow and communicate。