Evening of January 11th，Ticket Butler (835260) announced，Planned to increase capital，Acquisition of 75% equity each in Shanghai Zhilv Intelligent Technology Co., Ltd. (hereinafter referred to as "Zhilv") and Hangzhou Soluo Brand Planning Co., Ltd. (hereinafter referred to as "Solo")。

This investment，Regarded by 188bet login insiders as ticket stewards to prepare sufficient "food and grass" for the strategic transformation war，Taking substantial steps towards transformation。As understood，Piao Guanjia was officially listed on the New OTC Market on December 30, 2015，This transaction is its first capital investment and strategic acquisition after listing。It is worth mentioning，After the completion of this transaction，Piao Guanjia will become the largest shareholder of the above two companies。

The ticket manager said in the announcement，The implementation of this external investment will help the company expand its business scope、Improve overall strength、Enhance 188bet login competitiveness，Expected to have a positive impact on the company's future operations and profitability。After the completion of this external investment，The company’s new businesses include: scenic spot hosting operation and marketing service output、Smart Scenic Area、Visual and peripheral cultural and creative services、Brand planning, etc.。

As understood，Shanghai Zhilu Intelligent Technology Co., Ltd. owns the 188bet login destination creation brand "Juchuang Zhilu"，It relies on excellent 188bet login professional knowledge and talent、Social media marketing resources and 188bet login vertical service chain background of online and offline integrated channels，Integrated 188bet login destination planning and planning consultation、188bet login Marketing and Communication、Smart 188bet login solution platform、Four core platforms built in the scenic spot’s online and offline channels，Positioned as the leading domestic 188bet login destination creation expert，Consulting service company to build a vertical 188bet login service chain。

At the same time，Soluo is an excellent planning and design team in the 188bet login，Integrated graphic design、Corporate image planning and formulation、Enterprise video production and other businesses integrated into one。After this transaction is completed，Tiao Guanjia positions Soluo as the leading domestic brand design and brand planning expert for tourist attractions，In the image construction and design of scenic spots、Make full use of the resources and advantages of the Soluo team in the design of derivative cultural and creative products around the scenic area and within the scenic area。

“Zhilv and Soluo are both excellent teams in the industry。This strategic investment，It is another important layout of Ticket Butler in the field of smart scenic spot construction and scenic spot hosting operation。" said Huang Rong, Chairman of Ticket Butler，“In the entire 188bet login industry chain，Supplier-B2B Platform-Distributor-Tourist，The four links are closely linked and progress one by one。After the acquisition is completed，Piao Guanjia will rely on its resources that have been deeply involved in the B2B platform field for many years as its core，Realize the full cooperation behind the four links，Enter scenic spot operation and hosting services、Scenic spot marketing management service output、Smart scenic spot solutions and other business areas，Build a whole industry chain。”

"At the same time，After completion of this investment，The ticket manager 188bet login also reorganize its team and structure。New blood 188bet login be injected，Enterprise DNA updated，A vibrant person、Another strong team 188bet login appear with a new look。”Talk about planning after strategic acquisitions，Huang Rong added。

In fact， 2015 was a rather tumultuous year for the travel industry，It was also a year of constant mergers and acquisitions。In the past 2015，Mergers, acquisitions and restructuring can be said to be the main theme of the 188bet login industry，Many well-known Internet companies and traditional companies have "married"，The landscape of online travel is also undergoing profound changes。

On the one hand，Accelerated integration of online and offline services；On the other hand，The integration and layout of the entire industry chain has also become a highlight of the entire industry。In the opinion of industry insiders，It is expected that mergers and acquisitions in the 188bet login industry will further accelerate in 2016，And the investment and mergers and acquisitions of various 188bet login companies，It will be concentrated on the integration of resources and supply chain，Focus on the upstream of the industry chain。

"Four years after its establishment，Piao Guanjia is accelerating 188bet login layout through investment and mergers。Started as an online travel B2B company，Piao Guanjia hopes to create an ecosystem with the entire 188bet login chain。”Talk about this strategic acquisition，Huang Rong said，“Overview of the current situation of the 188bet login，With destination、Upstream resource end and suppliers represented by scenic spots，The most severe fragmentation，In urgent need of gathering。The competitiveness represented by Ticket Manager’s current core ticket distribution platform，Become a ticket steward to integrate resource control、The key entrance to the destination’s comprehensive service capabilities and the upstream concentration of the 188bet login chain。With the integration of resources and supply chain，The tens of billions of blue ocean markets need to be tapped。”

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