The afternoon of January 31st，"Jingyu Group 2015 Summary Conference and 2016 New Year Party" was grandly held at the Shanghai World Expo Exhibition and Convention Center。Qichuang, a subsidiary of Jingyu、Mama Donkey、Marketing、Tent Guest、Traveler Investment、Representatives from the six major business sectors of 188bet Live Casino Development and Lvmama’s national subsidiaries gathered together。Meeting，Hong Qinghua, President of Jingyu Group, signed a business target responsibility letter and awarded the flag to the heads of each business segment。Hong Qinghua expressed，2015 "Five Forces Convergence"，Jingyu Culture was successfully listed，Doubled performance； 2016 "Six Meridians Divine Sword"，Jingyu wants to create channels、Service、IP brands in three categories of products。

Five forces converge, the 2015 188bet Live Casino ecosystem strategy takes off

O2O is the keyword of the entire 188bet Live Casino industry in 2015，Hong Qinghua said at last year’s annual meeting that 2015 is a critical year for the O2O development of Jingyu Group，Facts have proved that Jingyu has once again become the industry leader。

Hong Qinghua used 5 key words to describe Jingyu’s pioneering and enterprising path throughout the year: doubled performance、Team morale is high、Convergence of five forces in the business sector、Listed in the capital market、Ecosystem strategy gaining momentum。Future，How Jingyu Group continues to stand among the 188bet Live Casino groups in China and even the world？Hong Qinghua used "doubling performance"、"Win customers、Build a brand”、"IP" 、10 keywords including “saturation attack” interpret Jingyu’s development ideas and industry trends in 2016。

Anna, executive deputy general manager of 188bet Live Casino Marketing said，2015 188bet Live Casino Marketing Innovation “Regional Cluster” Model、Creating star products for “opening in the market”、Establishing a scenic area activity center...hoping to stand at the top of the industry and win love。

Ma Lei, assistant president of 188bet Live Casino and general manager of Qichuang, said proudly，Qichuang Scenic Area Planning and Design，Insight into 1000+ business needs throughout the year，System background completed 400+ updates，100+ projects completed，40+ innovative studies。

Also the Vice President of Jingyu Group、Chairman of Qichuang、General Manager of 188bet Live Casino Investment、Gao Dong, General Manager of Tent Guests, described the tent guest sector as “close friends”。He said，Tenters achieved high transmission rate in 2015、High occupancy rate、Good results with high praise rate，Qinmi Island Tent Guesthouse will open its doors again at the end of 2016。Tent Guest has become a well-known brand of wild luxury B&B，We must become a mature hotel management company，

Posting the report card is probably the happiest thing of the year for Wang Xiaosong, Vice President of 188bet Live Casino and CEO of Lvmama: the growth rate of large channels is 320%、SKU growth rate 400%、5A scenic area covers the first place in the industry、Six major TV programs for year-round marketing efforts、Lvmama Finance has been initially completed...Wang Xiaosong said，2016，Lvmama will continue to work hard to build three major support platform strategies、Ticket leading strategy and quality year strategy；Canada North China、South China、East China、Construction of four major regional centers in southwest China，Expand departure place business，Develop Domestic Major Destination Committee、Outbound Destination Committee、The coordinating role of the Grand Cruise Committee，Making bigger and stronger key destinations at home and abroad，Be the first in cruise charter。

As the leader of Lvmama O2O project，Gao Hongjiu, vice president of Jingyu Group and co-chairman of Lvmama, showed the layout of Lvmama’s 64 O2O subsidiaries in 2015，He pointed out that Lvmama’s subsidiary company currently covers all provincial capitals and major tourist destinations except Tibet、Departure city。By the end of 2016，Lv Mama will have 100 subsidiaries、2000 physical stores、200,000 mobile business halls，Relying on the power of capital and the Internet，True realization of 188bet Live Casino O2O one-stop service closed loop。

Meng Chou, executive vice president of Scenic Area Group and general manager of 188bet Live Casino Development, introduced the five scenic spots operated and managed by 188bet Live Casino Development in the past year，He said，Received 2 million tourists in total，Safety incident、Complaints are all 0。2016，Mengchou’s goal is to conquer 6 more cities。

Similar Interests——Jingyu 188bet Live Casino Investment Strategy Release，Aiming at Jingyu’s independent product innovation and research and development

With the appointment of Gao Dong, general manager of Jingyu 188bet Live Casino Investment，The sixth sector of Jingyu Group - 188bet Live Casino investment has surfaced，And its strategic positioning was also announced for the first time at the annual meeting。

Gao Dong said，The main positioning and service areas of Jingyu 188bet Live Casino Investment are: incubating more tent-like product brands，Aiming at the innovative development of Jingyu’s independent products，Become an investment, construction and management platform for Jingyu’s own brand products；And vividly explains the slogan of Travel Investment - "Similar Interests"，Just invest in interesting products。Private brand destination products include scenic spots、Resort、Business。The principle of investment is miniaturization、Lightweight、New business format、Strong operation、 Short cycle、Can be copied。Brand type includes Wild Luxury Hotel、 Theme Boutique Hotel、 Special B&B Inn、 Parent-child paradise、Sports Park、Film and TV Paradise。

Gao Dong thinks，The construction of self-owned products will greatly link the internal resources of Scenic Area，will become 188bet Live Casino’s internal entrepreneurial platform，will also become an incubation center for landscape product brands。

Six swords combined into one, 2016 Scenery focuses on three 188bet Live Casino IP categories

IP is not just the hottest keyword in 2015，will become the biggest hot spot in the 188bet Live Casino industry in 2016。 Today, as competition in the industry becomes increasingly fierce，Hong Qinghua puts "win customers、Establishing a brand is called the way to survive in the era of fierce competition。He said，The era of traffic dividends in the 188bet Live Casino industry is about to pass，Jingyu’s business sectors will not engage in price wars in 2016，It is about implanting love into the minds of users。Jingyu Group will develop IP brands in three major categories，They are the channel brand Lv Mama、Service Brand Qichuang and Marketing、Product Brand Tent Guest。In each user’s brand grid，Jingyu’s brands must have distinctive personalities and labels，For example, Donkey Mama’s tickets at the scenic spot、“Scenery + Wine” and other fields，Not only ranks first in market share，Be the first in the hearts of users。

Hong Qinghua expressed，Jingyu Group will implement "saturation attack" in 2016，In key areas、Concentrate superior forces in key industries,Determined to win。Through performance leverage、Brand Leverage、Triple leverage of capital leverage，Jingyu will have a major cross-border cooperation in 2016，Creating a new model of cooperation in the 188bet Live Casino industry。

Hong Qinghua thinks，With the advancement of 188bet Live Casino + Internet and 188bet Live Casino supply-side reform，Jingyu Group not only wants to stand at the forefront，We must brave the wind。Jingyu’s six major business sectors should be integrated into one，Leverage the advantages of collaborative operations，True realization of 188bet Live Casino O2O one-stop industry chain ecological platform，Let the ecological trees in the scenic area last forever。In his eyes，Jingyu is currently engaged in the 188bet Live Casino industry、Happy Industry，The future will also be a happiness industry。

Last，Hong Qinghua said affectionately: When he founded Qichuang in 2004，My vision is to be a respected 188bet Live Casino operation group，11 years till now，I still remain true to my original intention。Hopeland Group is like the Big Dipper in the sky，While you are shining brightly，Also point the way for others。Simply believe，Silly persistence，We are good，We can be better！

*Hong Qinghua，Chairman of Jingyu International 188bet Live Casino Operation Group、Founder of Lvmama Travel Network，Zhihui travel expert author。