1. Demand-side background of the concept of “holistic 188bet sports betting”

January 19, 2015，Director Li Jinzao of the National 188bet sports betting Administration proposed at the National 188bet sports betting Work Conference: China’s 188bet sports betting must transform from “attraction 188bet sports betting” to “all-region 188bet sports betting”。Director Li Jinzao has raised the concept of “global 188bet sports betting” to unprecedented heights，188bet sports betting-related media are rushing to report，Causing a strong response in the 188bet sports betting industry。

Of course，Just like "Internet+" was not the first one proposed by Premier Li Keqiang (as early as 2012，Yu Yang, Chairman of Analysys International, proposed the concept of “Internet +” for the first time，2015，Tencent CEO Ma Huateng also proposed "Internet +" in the National People's Congress proposal。Based on the fact that by the end of 2014, the number of Internet users in China had exceeded 6.300 million，Since 2012, the number of mobile Internet users has exceeded that of PC users，The Internet has penetrated into all walks of life，Mobile Internet has affected various fields，March 15, 2015，Premier Li Keqiang officially included "Internet+" in the "Government Work Report"，This has been elevated to a national strategy。），The concept of “global 188bet sports betting” is not the first one created by Director Li Jinzao (a few years ago，Many 188bet sports betting planning agencies have prepared “Global 188bet sports betting Plans” for many local governments，As in 2014，Qichuang 188bet sports betting Planning Consulting Agency compiled the "Chongqing Yuzhong District All-Region 188bet sports betting Development Plan"，And combined with planning practice to write the article "Driving Factors and Development Model of "Global 188bet sports betting"")。Why Director Li Jinzao wants to elevate “global 188bet sports betting” to such a high level？Obviously，This is definitely not Director Li Jinzao’s whim。The author thinks，The general background of the concept of "holistic 188bet sports betting" is that the demand side of China's 188bet sports betting - tourists - has undergone fundamental changes。

1、Huge domestic 188bet sports betting market demand and insufficient effective 188bet sports betting supply

Domestic 188bet sports betting shows continued growth，Exceeded 4 billion passengers in 2015，Annual growth rate reaches 10.2%，China has become the world’s largest domestic 188bet sports betting market。Estimated according to the "National 188bet sports betting and Leisure Outline (2013-2020)"，By 2020，China’s domestic tourist arrivals are close to 6 billion，Per capita travel reached 4.5 times。

Domestic 188bet sports betting has become a rigid need，But tourist attractions alone cannot meet the huge demand of domestic tourists。Every holiday，Most 5A/4A tourist attractions are overcrowded，Travel has changed from leisure to suffering！“I just want a place to relax”，Becomes the travel demand of more and more domestic tourists。

2. China has entered the era of individual 188bet sports betting, and independent 188bet sports betting has become popular

1990s，The group-to-partition ratio of domestic tourists is about 7:3，2003，The group-to-break ratio for domestic tourists is adjusted to 3:7，China’s 188bet sports betting market has officially entered the era of individual travelers。2015 statistics released by the National 188bet sports betting Administration，Independent travel is the most important way of travel for Chinese tourists。Among the 4 billion domestic tourists，Free travelers account for 80%，Up to 3.2 billion people；1.Out of 200 million outbound tourists，2/3 tourists choose to travel independently，reached 80 million visitors。

Group tourists，Follow the travel route specified by the travel agency，Mainly traveling to tourist attractions。And individual travelers，You are completely free to choose transportation、Walking route，Travel purpose、Travel interests are becoming more and more diversified。Tony Leung's "Sometimes I'm bored，I will go to the airport temporarily at noon，Get on any flight you want，For example, fly to London，Squatting alone in the square feeding pigeons all afternoon，Fly back that night”，No longer an anomaly but a fashion。A square with pigeons，A B&B with an atmosphere、A theme restaurant with signature dishes、A small bar with atmosphere、A milk tea shop with a beautiful proprietress...these are not tourist attractions，Is becoming a new tourist attraction in tourist destinations！For individual travelers，188bet sports betting without scenic spots gradually becomes the new normal。

3、China enters the era of self-driving 188bet sports betting，“Traveling as soon as you want” has become the norm

2014，The number of private cars in China reaches 1.2.6 billion vehicles，The number of cars in big cities is close to 1 per household，Cars are coming into thousands of households。Correspondingly, the proportion of self-driving tours is increasing year by year,The proportion of self-driving tourists in many scenic spots reaches more than 70%.

How to 188bet sports betting by self-driving tourists，More casual and free，“Go 188bet sports betting” has become the norm in the era of self-driving cars，And，Tourists who rely relatively on public transportation，Self-driving tourists prefer “off the beaten path”，Broader and deeper activities in tourist destinations，Result，More and more self-driving tourists，Appears in various places other than traditional scenic spots，Global 188bet sports betting scope for self-driving tourists。

4、The huge difference in needs between "Internet Generation" tourists and traditional tourists

The new generation of tourists who grew up with the Internet - those born after 80/90/00，There is a huge difference in demand from traditional tourists - those born in 50s/60s/70s。

Summary of traditional tourists’ needs for 188bet sports betting，From the earliest pursuit of "getting here"，To pursue "new、odd、Special”，Generally, we still focus on sightseeing in traditional tourist attractions。

The needs of “Internet generation” tourists，Regular sightseeing tours to scenic spots have been OUT，Fashion、Trend、Personality、Fun、HAPPY has become a new demand for 188bet sports betting。A star concert、A sports event、A floating big yellow duck，have become the motivation for the Internet generation tourists to travel thousands of miles to another city，Of course，The travel destination is not a tourist attraction。From this，Triggered a new standard of travel in the Internet era: cool、Shuang、Hi、Cute！

2. New channel development opportunities under “all-region 188bet sports betting”

When tourists’ focus shifts from scenic spots to “the whole area”，Tourists’ demand for information acquisition and reservations on travel destinations has also greatly increased，Objectively, tourist destinations are required to provide tourists with the entire territory、188bet sports betting information and 188bet sports betting elements of the entire industry chain，This brings huge development opportunities to various channels。

• National 188bet sports betting information and booking platform

Ctrip、Where to go、Tuniu、Mama Donkey、Tongcheng，By building an information bridge between tourists and destinations and providing booking services，Just over ten years，The above OTAs have all grown rapidly from a small company to one of the top 20 Chinese 188bet sports betting groups！Take Mother Donkey as an example，The earliest single ticket for scenic spots，Later implemented the "ticket + X" strategy，The hotel in the tourist destination、Performing Arts、Catering、Shopping and other elements，Integrate them all into travel packages and recommend them to tourists，Meets tourists’ needs for scenic spot sightseeing + global 188bet sports betting；a few years ago，Lv Mama has started to launch the "(Vacation) Hotel + X" strategy，Focusing on (resort) hotels in tourist destinations，Integrating scenic spots into tourist destinations、Performing Arts、Catering、Shopping and other scattered 188bet sports betting elements，Sold as a vacation package to tourists，Meet the needs of leisure vacation + global experience。

• Regional 188bet sports betting information and service platform

Big OTA is a network that covers the whole country and even the world，More standard products that provide scale，A regional information and service platform，provides tourists with more details、More fragmented local information and services，Meet tourists’ comprehensive and in-depth 188bet sports betting needs。

2013，Zhejiang Shenzhen University and Guizhou Huangguoshu Scenic Area cooperate to jointly create a smart 188bet sports betting O2O service platform for Huangguoshu Scenic Area，Opened a new model of localized OTA service。This model is centered on Huangguoshu Scenic Area, Guizhou’s leader in 188bet sports betting，Integrate various scenic spots in the surrounding areas of Huangguoshu Scenic Area、Hotel、Restaurant、Performing Arts、Travel elements such as car rental，Supported by LBS and other technologies，Provide comprehensive information and reservation services for Guizhou destinations for domestic and foreign tourists who have visited Guizhou，Welcome by both in-depth tourists and tourist destinations。With the support of this concept，Zhejiang Shenzhen University and Gansu Dunhuang respectively、Qinhuangdao, Hebei、Shaanxi Huashan、Shandong Penglai、Cooperation with more than 30 famous tourist destinations including Kashgar in Xinjiang，Work together to build a regional information and service platform。

• 188bet sports betting information service platform in niche areas

Segmentation of 188bet sports betting demand and specialization of corresponding supply，Have spawned a number of 188bet sports betting information service platforms focusing on serving market segments，"Dangke" developed by Ru Xiaomao Technology，Choose outdoor leisure sports, which are difficult for 188bet sports betting companies to develop on a large scale under the traditional 188bet sports betting industry, as a breakthrough，Using the power of the platform to solve management problems for outdoor sports clubs，Solved the problem of connecting needs and services for outdoor leisure sports enthusiasts。RuTvGouTong，It is the first platform focusing on Internet travel shopping，By solving the entry point、Product selection、Payment method、Logistics model and other issues，Connects tourists’ shopping needs of “high quality and low price” with the supply of “genuine and affordable” products in tourist destinations。

2014，China’s online travel penetration rate is only 8%，In Zhejiang Province, where e-commerce is relatively developed，Online travel penetration rate is only 12%。Compared to developed countries in Europe and the United States, the online travel penetration rate reaches 30-50%，China’s online 188bet sports betting still has huge room for development。Especially driven by the demand for “all-region 188bet sports betting”，There are still many investment and development opportunities on the channel side。

3. New opportunities on the supply side under “global 188bet sports betting”

When the structural reform of 188bet sports betting supply meets global 188bet sports betting demand，All tourist destinations、There is a lot of room for improvement and huge development opportunities on the 188bet sports betting supply side of all factors。

• Upgraded version of regular 188bet sports betting supply

Traditional 188bet sports betting elements of tourist destinations: eating、Live、row、Purchase、Purchase、Entertainment, etc.，Constitutes the regular 188bet sports betting supply of tourist destinations，Facing the global 188bet sports betting needs of tourists，General needs improvement and upgrade。

Accommodation upgrade: from traditional business hotel to theme boutique hotel，Upgraded from rural farmhouse to boutique B&B，Upgrading from a traditional resort to a resort lifestyle hotel...improve the quality of accommodation，Improve your accommodation experience

Upgraded version of catering: prison restaurant、Couples Restaurant、Sky restaurants...more and more themed restaurants，Making tourists’ dining at tourist destinations an unforgettable 188bet sports betting experience，Michelin Restaurant，The restaurant’s international standard label，Become the trump card to attract all kinds of foodies and food tourists。

Upgraded version of amusement park: traditional equipment-based amusement park from many cities，To Disneyland from strong IP、Universal Studios、Fangte Happy World、Teddy Bear Museum、Hello Kitty Paradise，Created new entertainment elements for tourist destinations

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• Specialized 188bet sports betting for market segments

For the children’s market: Children’s Career Experience Center (Beijing’s Like the World、Shanghai’s Saturday Town、Dudu City in Hangzhou)，LEGOLAND (LEGOLAND) and the LEGO Discovery Center (LEGODISCOVERYCENTER), Parent-child Paradise, Tian Mama...

For the student market: various summer camps/winter camps、Nature Education Center...

For the self-driving 188bet sports betting market: self-driving campsite、RV Campground、Campsite…

For the sports market: Qinghai Lake Cycling Competition、Fujian Liancheng Cycling、Mount Siguniang Mountain Climbing、Hiking the Tengger Desert、Xiamen International Marathon, etc.，Various sports events and sports activities，Becoming an important special 188bet sports betting product and an important 188bet sports betting attraction core for tourist destinations。

For the study 188bet sports betting market: Dujiangyan Confucian Temple’s “Six Arts” study camp、Shaolin Martial Arts Training Class in Shaolin Temple、Many temples have launched “meditation classes”... to meet the special needs of tourists who are studying and traveling。

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• New business formats that create 188bet sports betting demand

From the traditional six elements of 188bet sports betting to the new six elements of 188bet sports betting，The supply side of 188bet sports betting changes in response to the demand side，Innovation and creation on the 188bet sports betting supply side，It can also lead to the release of 188bet sports betting demand。Take the Anji Tent Guesthouse invested and developed by Jingyu Group and opened in October 2014 as an example，A new tent-style resort hotel has been built in the 10,000-acre white tea garden in Xilong Township, Anji County, Zhejiang Province, the hometown of white tea in China，Created a new category of wild luxury resort hotels in China。Under the overall sluggish situation of China’s hotel industry，Anji tent guest hotel sells for thousands of yuan a night，Far more expensive than five-star hotel prices in Anji County and Huzhou City，The annual average occupancy rate exceeds 90%，Please book 1-2 months in advance during holidays。“Tourists choose their vacation spots because of tenters”，Tent guest creates a new vacation format (tent guest = wild luxury hotel + vacation life + shopping platform)，Make Xilong Township, which is not a tourist destination, into a place where high-end vacationers flock to，Promote Anji County’s 188bet sports betting image from a traditional sightseeing destination to a high-quality leisure resort。

Author: Ren Guocai，Zhihui 188bet sports betting expert author，Assistant President of Jingyu Group，General Manager of Large Marketing Department。