The Spring Festival of 2016 has just ended，Regional tourism bureaus、Tourism Enterprise、Media platforms and other organizations have released statistical data on travel to various destinations and people during the Spring Festival。Objectively speaking，The tourism market is developing very well，The overall tourism consumption income reaches a new high，But when everyone begins to adjust their schedule and status for the New Year，A piece of news about Shouqi Car Rental caused a slight commotion among friends in the industry when construction started。

February 12, 2016, the fifth day of the Lunar New Year，There is news that Shouqi Car Rental will release major merger and acquisition information in the near future，Then predicted by insiders，A large domestic travel platform (OTA) will acquire Shouqi Car Rental。While everyone is sighing，Valentine’s Day, February 14, 2016，An official announcement from Shouqi Car Rental put all speculations to naught。Zhihui Travel excerpted this official statement as follows:

Shouqi Group announced that its holding subsidiary Shouqi Car Rental has acquired the southern car rental brand Rika Car Rental，Acquisition of 40% shares of Rika Car Rental，Making strategic investments。

With this move, Shouqi has become the largest shareholder 188bet app download of Rika Car Rental，Another success for its domestic car rental industry layout。Dual voices facing the tourism industry，Zhihui Travel calls Shouqi Car Rental staff as soon as possible，Verified that the acquisition of Shouqi Car Rental by a large domestic OTA is indeed a rumor，And confirm the authenticity of the news about its acquisition of Rika Car Rental。Zhihui Travel believes that Shouqi Car Rental is a relatively traditional car rental and self-driving service platform in China，The acquisition of Rika，It is indeed very important to consolidate its market position。

188bet online sports betting

There are many players in the domestic car rental market，The origins of vehicles are also different，But there are four main categories。

The first category is self-purchased vehicles，The vehicles provided for rental and self-driving on the platform are all vehicles purchased by the enterprise，The company’s vehicle condition and management are relatively unified and standardized，But the operating model and assets are relatively heavy。The second category is channel cooperation vehicle leasing，This type of enterprise is more platform-oriented、The entrance for traffic，Integrate small and medium-sized car rental companies in various regions in the country，Platform order、The car dealer provides services instead。The third category is the sharing economy car rental that became popular in 2015，Enterprises under the "sharing economy" develop as a platform，Integrate idle vehicles at people’s homes into the car rental platform，Tenants place orders on demand，Aimed to release idle resources。The fourth category provides car rental and self-driving services for comprehensive car sources，The company owns some self-purchased vehicles，But it also connects to vehicles from small and medium-sized car dealers，Comprehensive vehicle rental services。

These 188bet app four types of car rental cover most companies in the domestic car rental market，But we also discovered a very obvious phenomenon，There is no enterprise on the market that is both an access channel vehicle，Enterprises that also connect private cars，P2P car rental companies are relatively independent entities。

Shouqi Car Rental is an enterprise that purchases its own vehicles and provides car rental and self-driving services，The operating model is relatively important，The funds required are relatively large。Purchasing your own vehicle blocks out most car rental companies；And heavy asset operation，Although it ensures the unity of management and standardized operation，It is a strong guarantee for the quality of service，However, this asset-heavy gameplay is destined to only be divided up by companies with strong financial strength.。

This has also caused the current situation in China’s car rental industry in China、The three-legged pattern of eHi Car Rental and Shouqi Car Rental is almost unshakable，Among them China Car Rental、Both eHi Car Rental companies have completed their listing，Shouqi Car Rental currently does not see any signs of an IPO。

The high threshold for operating self-purchased vehicles makes the field barriers very high，It is difficult for new opponents to appear，The possibility of entrepreneurial success is even slimmer，The certainty and window period of market competitors also give Shouqi Car Rental enough time and opportunities to prepare for the sprint。

The acquisition is intended to lay out the domestic market，Shouqi’s strategy may be different from the other two

Looking back at 2015, capital operations were very active，Several major mergers and acquisitions in the tourism industry have been completed。As the first acquisition event in the beginning of 2016，This time Shouqi Car Rental acquired 40% of Rika’s shares，Whether 188bet sports betting app download this will kick off the mergers and acquisitions wave in 2016 is unknown。However, in the current three-legged situation in the car rental market，Shouqi Car Rental has a relatively early history，But judging from the development pace of the car rental industry，Shouqi Car Rental seems to be half a beat too late。This acquisition will help it increase the penetration of its own brand in South China，Strengthen enterprise service capabilities，Expand Shouqi Car Rental’s presence in South China，Continue renting a car with China、EHI Car Rental maintains a good competitive relationship。

Carefully compare the backgrounds of Shouqi Car Rental and Rika Car Rental，Looking back at Shouqi Car Rental’s acquisition of Rika Car Rental，It can be determined that Shouqi Car Rental’s operating strategy is different from China Car Rental and eHi Car Rental。

First，Laying out the domestic car rental market by acquiring peers，This is an experience that China Car Rental and eHi Car Rental have never had before，According to Zhihui Travel，The vehicles and driving licenses of China Car Rental and eHi Car Rental belong to the car rental companies，In other words，The vehicles provided by China Car Rental and eHi Car Rental are independently purchased。Shouqi Car Rental through acquisition，Quickly expand momentum to South China，And cleverly avoid the motor vehicle purchase restriction policies in Guangzhou and Shenzhen，Take advantage of Rika car rental，Improve your own service。

Secondly，Although Zhihui Travel learned from the facts that "the incident of a large domestic OTA acquiring Shouqi Car Rental" is a rumor，But travel may be the destination that Shouqi Car Rental wants to reach。Wei Dong, Chief Operating Officer of Shouqi Car Rental, said: "The group to which Shouqi Car Rental belongs has a powerful hotel behind it，Catering，Industrial system of entertainment and other businesses，Zheng 188bet Online Sports Betting and Casino Nanyan, the founder of Rika Car Rental, was previously the founder of Plateno Group，So he also has a huge hotel system behind him。From this point of view，Both parties have similar shareholder backgrounds，Have respective advantageous markets，More in line with our development strategy。” 

From the background of Shouqi Car Rental and Rika Car Rental，We can actually see the meaning: unlike China Car Rental and eHi Car Rental, they focus on the travel market，Doing pure traffic business，Shouqi Car Rental is destined to extend into the tourism field，This is also the biggest difference between Shouqi Car Rental and Shenzhou Car Rental and eHi Car Rental，If you only think that Shouqi Car Rental’s acquisition of Rika Car Rental is just to expand the travel market，That’s only half right。From travel to domestic tourism，Provide travel route services、Scenario-based marketing，Catering to the needs of new major consumer groups in the tourism industry，It is Shouqi Car Rental that acquires Rika Car Rental，The real reason for increasing domestic presence。We can even boldly predict，If Shouqi Car Rental’s acquisition of Rika Car Rental achieves a good chemical reaction，Then we will see more small and medium-sized car rental companies integrating into large platforms。

Finally we noticed Shouqi、China、EHIJUN has laid out the private car market，Shouqi Private Car has been operating in a relatively low-key manner since its launch，Perhaps it really proves that the travel market is not actually the end of Shouqi。

*Author of this article: Song Chenglong，Zhihui travel expert author，Personal WeChat ID: dalong080917，Welcome to follow and communicate。