The Spring Festival of 2016 has just ended，Regional tourism bureaus、Tourism Enterprise、Media platforms and other organizations have released statistical data on travel to various destinations and people during the Spring Festival。Objectively speaking，The tourism market is developing very well，The overall tourism consumption income reaches a new high，But when everyone begins to adjust their schedule and status for the New Year，A piece of news about Shouqi 188bet login caused a slight commotion among friends in the industry when construction started。

February 12, 2016, the fifth day of the Lunar New Year，There is news that Shouqi 188bet login will release major merger and acquisition information in the near future，Then predicted by insiders，A large domestic travel platform (OTA) will acquire Shouqi 188bet login。While everyone is sighing，Valentine’s Day, February 14, 2016，An official announcement from Shouqi 188bet login put all speculations to naught。Zhihui Travel excerpted this official statement as follows:

Shouqi Group announced that its holding subsidiary Shouqi 188bet login has acquired the southern 188bet login brand Rika 188bet login，Acquisition of 40% shares of Rika 188bet login，Making strategic investments。

With this move, Shouqi has become the largest shareholder of Rika 188bet login，Another success for its domestic 188bet login industry layout。Dual voices facing the tourism industry，Zhihui Travel calls Shouqi 188bet login staff as soon as possible，Verified that a large domestic OTA’s acquisition of Shouqi 188bet login is a rumor，And confirm the authenticity of the news about its acquisition of Rika 188bet login。Zhihui Travel believes that Shouqi 188bet login is a relatively traditional 188bet login and self-driving service platform in China，The acquisition of Rika，It is indeed very important to consolidate its market position。

Inventory of enterprise types in domestic 188bet login market，Shouqi 188bet login is in a field with high threshold

There are many players in the domestic 188bet login market，The origins of vehicles are also different，But there are four main categories。

The first category is self-purchased vehicles，The vehicles provided for rental and self-driving on the platform are all vehicles purchased by the enterprise，The company’s vehicle condition and management are relatively unified and standardized，But the operating model and assets are relatively heavy。The second category is channel cooperation vehicle leasing，This type of enterprise is more platform-oriented、The entrance for traffic，Integrate small and medium-sized 188bet login companies in various regions in the country，Place an order on the platform、The car dealer provides services instead。The third category is the sharing economy 188bet login that became popular in 2015，Enterprises under the "sharing economy" develop as a platform，Integrate idle vehicles at people’s homes into the 188bet login platform，Tenants place orders on demand，Aimed to release idle resources。The fourth category provides 188bet login and self-driving services for comprehensive car sources，The company owns some self-purchased vehicles，But it also connects to vehicles from small and medium-sized car dealers，Comprehensive vehicle rental services。

These four types of 188bet login cover most companies in the domestic 188bet login market，But we also discovered a very obvious phenomenon，There is no enterprise on the market that is both an access channel vehicle，Enterprises that also connect private cars，P2P 188bet login companies are relatively independent entities。

Shouqi 188bet login is an enterprise that purchases its own vehicles and provides 188bet login and self-driving services，The operating model is relatively important，The funds required are relatively large。Purchasing your own vehicle blocks out most 188bet login companies；And heavy asset operation，Although it ensures the unity of management and standardized operation，It is a strong guarantee for the quality of service，However, this asset-heavy gameplay is destined to only be divided up by companies with strong financial strength.。

This has also caused the current situation in China’s 188bet login industry in China、The three-legged pattern of eHi 188bet login and Shouqi 188bet login is almost unshakable，Among them China 188bet login、Both eHi 188bet login companies have completed their listing，Shouqi 188bet login currently does not see any signs of an IPO。

The high threshold for operating self-purchased vehicles makes the field barriers very high，It is difficult for new opponents to appear，The possibility of entrepreneurial success is even slimmer，The certainty and window period of market competitors also give Shouqi 188bet login enough time and opportunities to prepare for the sprint。

The acquisition is intended to lay out the domestic market，Shouqi’s strategy may be different from the other two

Looking back on 2015, capital operations were very active，Several major mergers and acquisitions in the tourism industry have been completed。As the first acquisition event in the beginning of 2016，This time Shouqi 188bet login acquired 40% of Rika’s shares，Whether this will kick off the mergers and acquisitions wave in 2016 is unknown。However, in the current three-legged situation in the 188bet login market，Shouqi 188bet login has a relatively early history，But judging from the development pace of the 188bet login industry，Shouqi 188bet login seems to be half a beat too late。This acquisition will help it increase the penetration of its own brand in South China，Strengthen enterprise service capabilities，Expand Shouqi 188bet login’s presence in South China，Continue renting a car with China、EHI 188bet login maintains a good competitive relationship。

Carefully compare the backgrounds of Shouqi 188bet login and Rika 188bet login，Looking back at Shouqi 188bet login’s acquisition of Rika 188bet login，It can be determined that Shouqi 188bet login’s operating strategy is different from China 188bet login and eHi 188bet login。

First，Laying out the domestic 188bet login market by acquiring peers，This is an experience that China 188bet login and eHi 188bet login have never had before，According to Zhihui Travel，The vehicles and driving licenses of China 188bet login and eHi 188bet login belong to the 188bet login companies，In other words，The vehicles provided by China 188bet login and eHi 188bet login are independently purchased。Shouqi 188bet login through acquisition，Quickly expand momentum to South China，And cleverly avoid the motor vehicle purchase restriction policies in Guangzhou and Shenzhen，Take advantage of Rika 188bet login，Improve your own service。

Secondly，Although Zhihui Travel has learned from the facts that "the incident of a large domestic OTA acquiring Shouqi 188bet login" is a rumor，But travel may be the end point Shouqi 188bet login wants to reach。Wei Dong, Chief Operating Officer of Shouqi 188bet login, said: "The group to which Shouqi 188bet login belongs has a powerful hotel behind it，Catering，Industrial system of entertainment and other businesses，Zheng Nanyan, the founder of Rika 188bet login, was previously the founder of Plateno Group，So he also has a huge hotel system behind him。From this point of view，Both parties have similar shareholder backgrounds，Have respective advantageous markets，More in line with our development strategy。”

From the background of Shouqi 188bet login and Rika 188bet login，We can actually see the meaning: unlike China 188bet login and eHi 188bet login, they focus on the travel market，Doing pure traffic business，Shouqi 188bet login is destined to extend into the tourism field，This is also the biggest difference between Shouqi 188bet login and Shenzhou 188bet login and eHi 188bet login，If you only think that Shouqi 188bet login’s acquisition of Rika 188bet login is just to expand the travel market，That’s only half right。From travel to domestic tourism，Provide travel route services、Scenario-based marketing，Catering to the needs of new major consumer groups in the tourism industry，It is Shouqi 188bet login that acquires Rika 188bet login，The real reason for increasing domestic presence。We can even boldly predict，If Shouqi 188bet login’s acquisition of Rika 188bet login achieves a good chemical reaction，Then we will see more small and medium-sized 188bet login companies integrating into large platforms。

Finally we noticed Shouqi、China、Ehijun has laid out the private car market，Shouqi Private Car has been operating in a relatively low-key manner since its launch，Perhaps it really proves that the travel market is not actually the end of Shouqi。

*Author of this article: Song Chenglong，Zhihui travel expert author，Personal WeChat ID: dalong080917，Welcome to follow and communicate。