1. Single-day sales exceeding 100 million yuan 188bet mobile login become the norm.

In terms of sales，Several major airlines in China have policy requirements of “direct promotion and downgrade”，Both have set the 2016 target for the proportion of direct sales in total sales (called direct sales proportion) at around 40%。Take China Southern Airlines as an example，Assume that its transportation sales revenue in 2015 exceeds 80 billion (its reported operating revenue in the first three quarters of 2015 was 85.3 billion)，But non-transportation income should be included)，Then 40% is 32 billion，According to the 365-day average daily is 0.8.8 billion，Considering the sales characteristics of off-peak seasons，There 188bet mobile login be more dates in a year when direct sales exceed 100 million yuan in a single day，Making single-day sales exceeding 100 million yuan a norm。

2. Direct distribution 188bet mobile login be included in the scope of direct sales channels.

The basic channels of direct 188bet mobile login generally include four aspects: website、Mobile App、Call Center、Directly affiliated ticket office。However, the "airline flagship store" model launched by OTAs such as Alibaba Travel is even a typical distribution (incurring distribution fees)，But the airline calls it "direct distribution"，And tend to be included in the category of direct 188bet mobile login。

There are probably two reasons for 188bet mobile login:

First, in the airline’s existing channel management mechanism，OTA is not considered an agent，Regard it as a market instead，There are already agent stores in such OTA markets、There are also airline flagship stores，Then the airline’s flagship store is naturally a 188bet mobile login sale；

Second, among 188bet mobile login, those responsible for establishing flagship stores on OTAs are often direct sales website operators，From the perspective of technical connection relationship，The flagship store is an extension of the airline’s website，Sales revenue is naturally included in direct sales。

Also，In order to complete the requirements for promotion and downgrade，Some 188bet mobile login may even refer to B2B websites used by agents for group and individual sales as "direct distribution"，And include its income into direct sales income，This ensures the completion of the improvement and reduction targets。

3. Sales revenue from non-ticket products 188bet mobile login increase significantly.

Despite many years of hard work，However, 188bet mobile login’ e-commerce sales revenue is still dominated by air tickets，Aviation Insurance、Hotel、Income from non-air ticket products such as car rental is minimal。2016，Things may change in this regard。The three major 188bet mobile login, led by Air China, are vigorously developing additional service sales，These products include paid seat selection、Upgrade before departure、Excess baggage, etc.。

Among them，Seat selection sales prospects are bright，In 2016，With domestic flights paid seat selection allowed，The sales of this type of product are expected to reach hundreds of millions of yuan per year for an airline，Because of its low cost，This product contributes significantly to the airline’s net profit。But，Hotel、The performance of product sales revenue from third-party suppliers such as car rentals 188bet mobile login not significantly improve in airline e-commerce，The main reason is that airlines’ operational investment in this area 188bet mobile login continue to be limited。

4.There 188bet mobile login be no qualitative change in the customer experience of websites and mobile applications。

Airline websites and mobile apps 188bet mobile login have a major change in their design，User experience improved。But，Users 188bet mobile login have higher and higher requirements for airline websites and mobile applications。The normal booking process experience 188bet mobile login be good，Poor user experience 188bet mobile login be reflected in passengers facing refunds、Reschedule、During business operations such as refund。

There are several reasons for 188bet mobile login:

First, the underlying e-commerce system layout of most airlines 188bet mobile login still be in chaos，Customer management and customer experience design are still not unified，The call center cannot provide effective support；

Second, OTA is more flexible in financial risk management，The refund experience design is more in line with the needs of passengers，In comparison，Airlines 188bet mobile login still be unable to break through in this regard，The experience of getting your money back weeks after applying for a refund 188bet mobile login continue，With comparison，Passengers’ perceived experience 188bet mobile login be worse；

The third is with the launch of additional services and other products，Websites and mobile applications 188bet mobile login experience product clutter，Airlines that are not good at customer experience design 188bet mobile login perform poorly；

Fourth, most airline websites and mobile applications 188bet mobile login still be unable to support passengers in operating orders sold through agent channels。

5.WeChat marketing 188bet mobile login continue to be popular among airline e-commerce operators。

WeChat marketing was widely used by airline e-commerce operators in 2015，Various push notifications and activities emerge in endlessly。The development trend of WeChat itself in 2016 still tends to be good，The user base has reached a large scale，Almost no one on board does not use WeChat，Design of WeChat public account、There 188bet mobile login also be great progress in supervision and other aspects，Therefore，Airlines 188bet mobile login continue to be popular in WeChat marketing in 2016。

In fact，For e-commerce operators of domestic 188bet mobile login，Except the stage of WeChat，There are not many other stages to choose from。

6.There 188bet mobile login be breakthroughs in the use of technology that combines online and offline services，But passenger socialization 188bet mobile login still not be realized。

O2O is a concept unique to China’s e-commerce industry，E-commerce operators of Chinese airlines are affected by this type of concept，188bet mobile login be keen on conceiving O2O scenarios，And put it into practice。Some airlines that are enthusiastic about the application of new technologies may use technical means，Realize various O2O。

For example，Some airlines 188bet mobile login set up iBeacon hotspots at the airport boarding gate、Place QR code，Encourage waiting passengers to participate in lottery and other activities through marketing activities，Thus completing the import of passengers from offline to online。

But，Airlines have been thinking about online to offline applications that allow passengers to interact (such as KLM’s Meet&Seat) 188bet mobile login still not be implemented，The first reason is that this is not the development focus in 2016；Secondly, Chinese airlines still have many internal problems in “operating passengers”，The e-commerce department may not be able to break through。

The cost of Internet marketing 188bet mobile login not increase significantly.

7.The cost of online marketing is an important part of the e-commerce operating costs of Chinese 188bet mobile login，Some airlines invest tens of millions in online marketing every year。But the return rate of SEM has generally decreased，In 2016, Chinese airlines suffered from inertia，188bet mobile login continue to invest in SEM，But the investment 188bet mobile login not increase significantly。

8.The implementation of in-flight Internet technology 188bet mobile login not have a major impact on airline e-commerce。

Although in-flight Internet technology has always been a hot topic，But its technical limitations 188bet mobile login exist。

Technical limitations include two aspects:

First, the implementation of technology requires modification and implementation of aircraft one by one，It takes a certain amount of time；

The second is the high cost of accessing and surfing the Internet.

Currently，Even the fastest-growing China Eastern Airlines only has a few aircraft with the ability to access the Internet on board。Judging from this development speed，In 2016，Due to the limited number of aircraft with Internet access，In-flight Internet technology 188bet mobile login not bring many new development opportunities to airlines’ e-commerce。

9.The bottleneck of internationalization of e-commerce 188bet mobile login still be a problem facing airlines。

After 2015，The overall development of Chinese 188bet mobile login is relatively smooth，Good benefits，All 188bet mobile login regard the international market as their development focus，Among them，Hainan 188bet mobile login’ international route expansion is particularly radical。

2016，Almost all airlines have the goal of “internationalization” in their development strategies。It is not difficult for Chinese airlines to expand their territory on international routes，Cooperation cases like China Eastern Airlines and Delta are becoming more common。However，In e-commerce，Internationalization 188bet mobile login continue to be a major problem facing Chinese airlines。

The main bottlenecks are:

First, technical bottleneck，Air China、China Southern Airlines、HNA and other airlines’ websites for overseas markets 188bet mobile login still rely on Amadeus，There are few opportunities for personalized development；

The second is marketing bottleneck，Compared to domestic and OTA、In-depth cooperation with WeChat and others，Chinese airlines and foreign OTAs abroad、Cooperation with Facebook and others 188bet mobile login continue to be in a difficult stage；

The third is service bottleneck，What Chinese 188bet mobile login have done so far for foreign passengers、Real-time service，There are still many shortcomings in call center services。

10.E-commerce operators 188bet mobile login begin to need dedicated legal advisors。

With the increasing proportion of e-commerce in airline business，The business faced by e-commerce 188bet mobile login also become more and more complex。Although most airlines have dedicated legal departments，But I am doing product design、Daily operations、While handling complaints and other work，Still requires the participation of legal counsel with certain experience in e-commerce。Such legal advisors already exist in various airlines，But due to the rapid changes in e-commerce、Requires characteristics such as quick decision-making，E-commerce departments of airlines 188bet mobile login need more dedicated legal advisors。