Priceline is a wake-up call for startups that think they can challenge these large consumer-facing online travel agencies。In the fourth quarter and full year 2015 financial reports，Booking.com，Agoda，et al’s umbrella and other companies disclosed，As of December 31, 2015，It has spent more than .8 188bet mobile login advertising。2 of them.US.5 billion for offline channel promotion，Includes TV, outdoor activities and more。

Online advertising spending has increased significantly compared to 2014 (2014: .4 188bet mobile login)，Although its offline activity cost has increased from 2.USD 300 million reduced to 2.USD 1.5 188bet mobile login。

In other sales and marketing，Priceline spent a total of 3.US.3 188bet mobile login，In 2014 the number was 3.USD 100 million。

Said Daniel Finnegan, Priceline’s Chief Financial Officer，188bet mobile login past 3 years，Around some metrics and ROI，We have had some pressure，But the company is operating well，We leverage our expertise and practical experience in keyword bidding and digital marketing technology。

Expedia’s 188bet mobile login media spending disclosed in its 2015 financial report is similar to Priceline’s。

Expedia spent .8 188bet mobile login on cross-brand product portfolio in 2014，And 2015 Expedia said，They spent up to 3.3 188bet mobile login US dollars on this item，23% year-on-year increase。

For domestic listed 188bet mobile login companies，Tuniu’s sales and marketing expenses in the third quarter of 2015 were 3.3.8 billion yuan (.2 million)，180% year-on-year increase。Ctrip’s sales and marketing expenses in the third quarter of 2015 were 8.3.8 billion yuan (1.US.2 billion)，Up 40% year-on-year。

It can be seen，These online travel giants are willing to invest huge amounts of money in advertising and marketing，But the key to being willing to invest is having a strong family background，For many start-up 188bet mobile login companies，Spending on advertising and marketing is often very scarce，Everyone is competing for a limited number of customers，How to survive and thrive in the cracks is a difficult journey。

* Article source Skift，Compiled by Xu Liyang of Zhihui 188bet mobile login。