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In recent years,More and more Chinese are traveling abroad,And it is still maintaining a double-digit growth rate every year,The number of outbound tourism from mainland China exceeded 1 in 2015.200 million visitors。All types of independent 188bet online sports betting are growing the fastest,Users have explosive demand for hotel and destination fragmented resources,Tourism companies have taken a fancy to the huge business opportunities,Hope to get a share of the pie。Major 188bet online sports betting agencies and online 188bet online sports betting companies across the country have launched independent 188bet online sports betting business,To welcome the changes in this independent 188bet online sports betting era。
User needs continue to be generalized,Resulting in increasing demand for resources,The original model of centralized procurement of resources for a small number of tourism products in the tourism industry seems to be unable to keep up with the changes in the market。Air tickets、Hotels are the two most basic booking products for outbound 188bet online sports betting,High standardization relative to air ticket products、Complete information distribution system,International hotel resources appear scattered、Non-standardized,The information from upstream suppliers to downstream channel distributors is not transparent、Low efficiency in matching supply and demand。On the resource side,International hotel resources are scattered,Each company has different advantages and service levels,Different distributors have inconsistent descriptions of the same hotel information;At the downstream distribution channel end,Many 188bet online sports betting agencies、OTA、Business 188bet online sports betting companies and private room operators cannot efficiently connect with upstream hotel suppliers,Traditional docking methods are inefficient。
I saw the opportunity on the supply side of international hotel resources,Yu Zhangtao founded Haoqiao.com in 2013,Committed to becoming an international hotel resource integration and distribution B2B platform。Haoqiao.com hopes to integrate and standardize overseas hotel supplier products,Use more comprehensive and accurate information to describe the hotel,Convenient for users to understand;Secondly,Adopt standardization、Flexible information processing method distributes hotels to 188bet online sports betting agencies more efficiently、Private room provider、Channels such as business 188bet online sports betting companies and online 188bet online sports betting companies。
October 2015,In the context of capital winter,Haoqiao.com received a new round of financing of RMB 60 million from Shunxi Capital (Zuoyu Capital contributed to this financing),The team size increased from 20 people at the end of 2014 to 80 people at the end of 2015,Among them there are more than 30 technical personnel。According to Zhihui 188bet online sports betting,Haoqiao.com received IDG’s multi-million RMB angel status in August 2013;Received another multi-million dollar financing from IDG in April 2014。Currently Haoqiao.com has cooperated with more than 5,000 188bet online sports betting agencies、OTA、Established cooperation with wholesalers and business 188bet online sports betting enterprise customers。
The "JD" platform in the hotel distribution field,The ground pick-up agency in the eyes of 188bet online sports betting agencies
There are many suppliers of various types for overseas hotels,Most 188bet online sports betting agency operations managers use only a few channels,Because comparing prices between various channels is a cumbersome and physical job,Lack of choice is a helpless result。With the expansion of independent 188bet online sports betting business needs,Originally commonly used channels will cause dead ends,For example, there are no hotels in some areas,Or the price may be more expensive than OTA,Or the hotel is sold out and has no inventory,Everyone’s knowledge is limited,Information asymmetry hinders efficient selection of resources,Sometimes you just complete the booking on booking and other OTAs。
Hotel resource advantages of each supplier channel、Information accuracy and service levels vary,This is also the most painful part for 188bet online sports betting agencies。Dynamic changes in prices and inventory from different suppliers、System is abroad、Slow access speed、The hotel introduction information is simple,When the 188bet online sports betting agency wanted to expand their hotel selection,Constitution threshold。Most of these supplier channels come from abroad,For small and medium-sized 188bet online sports betting agencies,Cross-border payment and customer service are a big problem。Frequently different orders on the same day,To be paid in different foreign currencies,If accounting period factors are taken into account,Also consider the impact of exchange rate fluctuations,The RMB depreciated rapidly last year,This makes many 188bet online sports betting agencies relatively passive。Most foreign supplier channels have very little customer service,Just two or three people,A rare person who can communicate in Chinese,When the guest encounters no room or wants to modify the order,External communication becomes a threshold。
Haoqiao.com is trying to resolve this difficulty。Collect international hotel resources from various channels,Each company has complementary advantages,Combining the best prices and inventory,Supplement the missing hotel introduction content,Make up for the uneven service,Suppliers who form the Haoqiao brand。In the past, 188bet online sports betting agencies had to face many supplier channels,Now we only need to face one family,Somewhat similar to the "JD.com" self-operated platform that provides one-stop services from product quality to logistics,Haoqiao.com provides comprehensive protection from both data and services。
Because the data is all in its own database,Can provide flexible data interface and product customization services to downstream 188bet online sports betting agencies and online enterprises。“B2B is not just a connection between the two ends,Then zero price increase or subsidy to increase turnover,But to integrate and innovate services through data reorganization,Creating added value in the traditional supply chain”,Yu Zhangtao added。
The self-operated platform is actually the prototype of a new type of 188bet online sports betting agency in the independent 188bet online sports betting era。188bet online sports betting agencies used to purchase hotels and destination resources from local 188bet online sports betting agencies,Mainly for cheapness and peace of mind,And flexible packaging to meet business needs。But the traditional way is not cheap,Limited resource selection,High labor cost,And inefficient。Haoqiao.com’s resource integration in the international hotel field,Hope to make it cheaper for 188bet online sports betting agencies to purchase hotels、Efficient,At the same time, I am as relieved as before。This is the value of integration,New online Internet 188bet online sports betting agency,Like water and electricity in the 188bet online sports betting agency industry,Provide efficient basic resource services。Of course,We must be exactly like the Dijie Society,Continue to improve and work hard。
The key to 188bet online sports betting resource integration: establishing 188bet online sports betting information database and resource database
After Haoqiao.com was established in 2013,It took more than a year to build the hotel content information database,Complete and integrate international hotel information。A team based on search engine technology,This work mainly involves capturing through technical means,Mining and refining,Usually a hotel has many reviews,Various,Miners are required to extract this information from different dimensions,The hotel’s evaluation information is obtained from domestic and foreign 188bet online sports betting guide websites、Based on technical crawling and analysis on the booking website,Yu Zhangtao told Zhihui 188bet online sports betting,Haoqiao.com technical staff have analyzed the information of 550,000 hotels and 40 million user reviews。
At the same time,Data analysts will label each 188bet online sports betting with different dimensions of features,For example, what kind of people is it suitable for、What are the attractions around the 188bet online sports betting、Traffic route status、The service attitude of its staff can be shown。A combination of the above processes can ensure user intuition、Quickly learn about this 188bet online sports betting;The second auxiliary method is through business communication,If it is a relatively new 188bet online sports betting,Maybe there is still a lack of information,You need to contact us by phone or email。
2014 to present,In order to establish a resource library,Haoqiao.com has been integrating supply chain resources for overseas hotels。The biggest difficulty here is when the number of data sources increases,188bet online sports betting mapping and dynamic management of price and inventory have become the biggest problems。The mapping and matching of 188bet online sports betting multi-source data needs to consider the region where the 188bet online sports betting is located、188bet online sports betting name、Standardization of 188bet online sports betting room types,In fact, every family is different,Standardization requires a lot of technical and manual investment。
Also,Price per channel、Inventory、System stability and the access pressure it can withstand are different,There are hundreds of millions of price and inventory data that need to be dynamically scheduled and managed, which is also a hard task,Because we want end users to see high-quality results quickly。In order to expand data sources,Haoqiao.com established the Ebooking platform,It is acceptable for local tour operators and private room operators to sell their 188bet online sports betting inventory on the Haoqiao.com platform,Use Haoqiao.com’s nationwide distribution network,Accelerate distribution efficiency。Haoqiao.com has established a capability,Can quickly connect and integrate data from various sources。
After solving key issues,Payment and customer service services also need to be provided。Just let your peers pay using the unified domestic online banking,188bet online sports bettingcom also provides professional customer service,Currently there is a customer service team of 15 people in Beijing,At the same time, a customer service team of 30 people has been established in Wuhan,Use professional services to solve customers’ concerns。
The degree of 188bet online sports betting informatization is low, and the level of industry informatization needs to be improved
From the data of 2014 and 2015,The penetration rate of domestic online tourism is only a little over 10%,The penetration rate of online 188bet online sports betting in Europe and the United States is over 50%,Upstream supply side of domestic tourism industry,Not yet truly informatized,This is the main reason why the overall supply efficiency cannot be improved quickly and the penetration rate of online tourism is low。
In 2013, my country has become the world’s largest outbound tourism source market and the largest outbound tourism consumer market,And it is still growing at a rate of more than 15% per year,In the future, outbound 188bet online sports betting will become a normal choice for people’s lifestyle and leisure,Therefore,Now both domestic tourism companies and the capital market attach great importance to the big cake of outbound tourism,Integrating international upstream tourism resources、Improving supply efficiency and informatization level is the key。
Such huge development potential and derivative space,The capital market has also taken a fancy to the value of the 188bet online sports betting B2B platform。In 2015,188bet online sports betting B2B is favored by capital,And in the second half of the year,Many domestic 188bet online sports betting B2B companies such as Tianxia Fangcang、Taijiu information、Taolu、Ticket Manager and others successfully logged into the New Third Board。
Yu Zhangtao told reporters,“Haoqiao.com hopes to be the leader in international hotel resource integration,Optimize resource supply efficiency,Become a new online 188bet online sports betting agency in the era of independent 188bet online sports betting,Providing basic resource services to the online and offline tourism industry,Meet their efficient needs for resources,Demand for flexible business configuration。”But it’s not easy to do this,Hotel information is highly fragmented,Different sources、The data and services of different suppliers are different,This requires Haoqiao.com to invest huge amounts of technology、Unified processing of labor costs。
* Author of this article: Wang Yanchao,Zhihui 188bet online sports betting expert author,Personal WeChat ID: wangdayan110,Welcome to follow,Please indicate "name + unit + position" when adding for convenience,Thank you very much for your support!
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