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The evening of February 26,188bet game SharesPublished the "Report on the Implementation of Major Asset Purchases" and related announcements,marks the successful completion of the 188bet game Strategic Investment Plateno Group project that has attracted much market attention,Plateno Group officially becomes a member of the 188bet game family。
According to the "Report",188bet game Shares as the investment entity,Strategic investment in 81% equity of Plateno Group,The value of the target company of this transaction exceeds 10 billion yuan,188bet game、Louvre、After the powerful alliance of Plateno,Will become one of the top five Chinese hotel groups in the global hotel industry。
With the successful completion of this transaction,188bet game International Group will have a total of more than 6,000 hotels,More than 650,000 guest rooms,Covering 55 countries or regions around the world,High brand series coverage、中、Economic type and other different grades,Contains J·HOTEL、188bet game、Kunlun、188bet game Capital、188bet game Inn、Campanile、Golden Tulip、Lavande Hotel、James Coffet Hotel、7 Days Hotel、IU Hotel and other well-known brands,More levels。At the same time,After completion of delivery,The total number of 188bet game members will exceed 100 million,The central reservation system will be further improved、Customer relationship management system and hotel online direct sales platform,It also further enhances the company’s comprehensive competitiveness。
188bet game shares,We will follow the principle of "gene unchanged、Backend integration、Front desk linkage、The consensus and principle of "common development",Exercise synergy,Realize complementary advantages,Create greater space for global development and transnational operations。
It’s worth noting,2015,After 188bet game completed the acquisition of French Louvre Group,Synergy has initially been formed,Louvre performance shows stable growth。Also,188bet game has also accelerated the introduction of the Louvre brand,Louvre’s brands Campanile and Golden Tulip will enter Shanghai in 2016 and 2017 respectively。
188bet game acquires French Louvre Group、Strategic Investment in Plateno Group,In line with the national “going global” strategy and the direction of the reform of state-owned assets and state-owned enterprises,Seize industry opportunities very well,Shows industry development trends,The strategic path to build a global multinational hotel group is gradually becoming clear,Horizontal integration of the industry chain is expected to continue in the future,It has played a good leading role in promoting Chinese national brands to the world。
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