Part1: How to quickly verify 188bet best bookmaker value

Hello everyone，I am Deng Rong from Shopkeeper Yun，Everyone also calls me "Fire Dragon"。

Let me first introduce the concept of lean startup，188bet best bookmaker concept mainly stems from such an assumption，Most entrepreneurs are too optimistic，The probability that some ideas may be wrong，So is there a quick way to quickly eliminate those wrong ideas？188bet best bookmaker is the starting point of Lean Startup。

Think within the Lean Startup，There are two main steps to verifying certain ideas，First, 188bet best bookmaker product is very valuable，Second, 188bet best bookmaker product can be effectively promoted。

First, let’s talk about the first step，How to verify the value of the 188bet best bookmaker？

The traditional process is to design and produce the product first，Take it to the market and sell it，Verify through the market whether 188bet best bookmaker product can be recognized by the market，Whether it is popular in the market。So is there a way to adjust 188bet best bookmaker process，We really have to wait until the product is produced、Do you need to verify the quality of the product after entering the market?？

So 188bet best bookmaker is how Lean Startup works，Change the entire process into selling first，Design again、Production，Put the sales link in front，Verify whether 188bet best bookmaker product is valuable in advance。

Give an example，188bet best bookmaker product is called "MORE"，It is a crowdfunding project on JD.com。188bet best bookmaker product is a small bag，It is characterized by the combination of outer shell and inner pages，There are five ways to choose from inside the pages。188bet best bookmaker is a method that 188bet best bookmaker entrepreneur likes very much，But he is not sure whether others like it。Then using crowdfunding is actually to put sales in front。

After putting the design idea and the design drawing on JD crowdfunding，In fact, he did not complete the design and production，It is just a design drawing and copywriting。Let consumers choose according to the drawings，We will then see whether 188bet best bookmaker product should be produced based on the crowdfunding results。In fact, most people have a misunderstanding about crowdfunding，Think crowdfunding is the solution to money problems，In fact, crowdfunding also has a deeper meaning, which is to solve the problem of whether the product should be produced before production。

There is a term in Lean Startup called MVP，Refers to minimum viable product。The core of Lean Startup is whether you can build a minimum viable product，Verify your hypothesis through 188bet best bookmaker product。For example, the "MORE" we just saw，What is his minimum viable product？Actually, it’s that drawing。If you want to wait until 188bet best bookmaker package is produced，It has actually cost several months of time，So 188bet best bookmaker drawing is actually his minimum viable product。

I will use Shopkeeper Yun as an example to explain how we create a minimum viable product，Shopkeeper Yun is the PMS of an inn。Everyone can see 188bet best bookmaker picture，Everyone can use 188bet best bookmaker software to manage their room status、Customer information and channel sources，Do statistics, etc.。In fact, it is a small internal ERP，So how to design MVP for 188bet best bookmaker small ERP？

Our team has had Inn PMS since 188bet best bookmaker，Did not immediately start building a team for development, design and production，Go to the market to sell。

The first step of our understanding of MVP is to make a paper prototype。It is to convert ideas into diagrams，Then take 188bet best bookmaker diagram to Lijiang、Let’s show the inn in Dali to practitioners。After the first round of research，I found many unnecessary assumptions，Also adds many functions that innkeepers want。

Then we did a second round of conversions，Convert hand-drawn design drawings into flat design drawings，Then show it to the innkeeper through the mobile phone。At 188bet best bookmaker time, we still have not used R&D resources and production resources，Just used graphic design resources。

After the second round of testing and modification，We still haven’t started R&D，Just made a sample model。Designed by an engineer，That is, quickly make a hypothesis program，No background, data, etc.。Then take 188bet best bookmaker model program to show it to the innkeeper。

Later we received very positive feedback，The innkeeper said 188bet best bookmaker is what they want。Then we returned to Beijing and started organizing the R&D team，Quickly activate R&D resources，Start closed research and development，Implement the idea。

If it was before，After we have 188bet best bookmaker idea, we will definitely conduct closed research and development first，Then take it to the market to verify the research and development results。Instead of thinking like lean startup，R&D efforts will not be launched until accurate market demand is confirmed。

However, our 188bet best bookmaker is not launched until all functions are implemented，It went online after realizing the basic room status management function，Then the subsequent part is to use the method of rapid iteration and update to achieve channel management、Customer statistics and other functions。

In other words，Quickly verify an idea with a minimum viable 188bet best bookmaker from the very beginning，Avoid waste of resources and non-compliance with market demand。

Part2: How to quickly 188bet best bookmaker growth efficiency

If we verified the value of the product in the first part，Users like it very much。Then shall we start recruiting troops，Is the whole country doing 188bet best bookmaker?？

Answer: Don’t do 188bet best bookmaker，Otherwise it will go against our lean entrepreneurial thinking。

First of all, assume that your promotion efficiency is not economical，So 188bet best bookmaker need to argue first。So at the beginning, the founders and partners of the company went into battle themselves，Go to the national market for promotion，Trial and error。Then make sure 188bet best bookmaker get reliable information，Recruit people in several areas。The area referred to here is not the whole country，But a few points。After these points are successfully verified, they will be pushed from point to point。

The founder personally went to promote 188bet best bookmaker，188bet best bookmaker’s not just about testing the efficiency of your promotion，Because no one has promotion experience at the beginning，So the founder personally went to the front line，Have a general understanding of the difficulty and cost of promotion。

When we ran down, we found a very interesting phenomenon: as shown above，Inns that pay more attention to online sales and use EXCEL tables will welcome our PMS，But others do not pay attention to the Internet，Inns that use notebooks and pens to record things often reject us。188bet best bookmaker means that in the early stage of our promotion, we can focus on those people who pay attention to online sales，Then use these people to influence other people in small exchange meetings。In 188bet best bookmaker way, the cost of recruitment and promotion will be roughly controlled later，Able to be targeted。

Be careful to avoid vanity indicators when verifying promotion efficiency，Some indicators look promising，But in fact these indicators do not represent performance。For example: APP sometimes emphasizes the installed capacity，But 188bet best bookmaker is actually a vanity indicator，Because many mobile phones have pre-installed software when they are produced，But when the phone reaches the user，The user has no intention to use it。

Also，Visits is also a vanity metric。For example, we produce a topic that is meaningless but eye-catching，A bunch of people came in and left 188bet best bookmaker reading。

So do we think transaction volume is the core indicator？In fact, not necessarily so，For example, the money-burning war we saw last year，Subsidy 1，The transaction volume will be artificially high。So the transaction volume needs to be compared with the marketing cost，Only in order to define a data that is not a vanity indicator，For example, your transaction amount is 10 million，But 188bet best bookmaker wasn’t brought about by the 20 million marketing costs you spent？

So Shopkeeper Yun says，How do we define our indicators？External media reported that Shopkeeper Yun has 60,000 merchants cooperating with our platform, etc.，But internally we actually look at the activity of merchants，188bet best bookmaker is the number of orders entered by the merchant on the platform。So our measurement is how many orders are entered by the platform in a day。

The above is about how to quickly verify the promotion efficiency，Don’t make mistakes rashly，Step-by-step promotion，From point to surface。188bet best bookmaker way of not making mistakes，Looks like the slowest，Actually the fastest。

Part3: Other issues with the 188bet best bookmaker concept

188bet best bookmaker theory also has some other problems，Not only the concept of 188bet best bookmaker，Also jump out to see other parts。

For example, the problem of moats，Lean Startup has not discussed how to build a moat，But we still have to consider 188bet best bookmaker issue when we start a business。For example Didi and Kuaidi，The company has been rushing very fast。So is there such a hypothesis，After you finish 188bet best bookmaker market，Others can also copy it in the same way，So when you don’t build a moat，You will fall into a defense that has been exhausted。Similarly when Meituan and Ele.me are entering the food delivery market，Suddenly Baidu came out later，A new money-burning player appears again，188bet best bookmaker is about the moat。

For example, the problem of semi-pregnancy，Lean startup gives people the feeling that you are digging a hole here，dig lightly，No water found，I just changed the place and dug another hole，It is possible that if you dig a little deeper, water will come out，188bet best bookmaker state is described as half-pregnant state。If a business has to reach a certain scale to be effective，Don’t test before you reach 188bet best bookmaker threshold，Give an example，If we want to make a Ctrip now，Making reservations in the hotel industry，If a consumer goes online and finds that there is only one hotel in Beijing for consumers to choose from，Then 188bet best bookmaker is called not reaching the threshold，188bet best bookmaker is the semi-pregnant state。There is a project in the United States called Zipcar，His car rental model is different from other car rentals，Vehicles are parked in various streets and alleys，People walking on the street，You can use the vehicle directly with your membership card，After arriving at your destination, park your car in a nearby Zipcar parking lot，At the beginning, Zipcar was worried that it could not open up the market，Later they found out，If there is a ten-minute walk between the two Zipcar stations, business will be very good，Business began to surge after discovering the real reasons and breaking through certain links。

Summary

The above mentioned three parts，The first part is to think of a way to quickly verify the value，Even Before the 188bet best bookmaker is produced。The second question is before you recruit and invest money and personnel，We need to find a way to quickly verify whether the efficiency of promotion is economical。The third part is not limited to the theory of Lean Startup，There are still other corners that should not be ignored。