Dear friends from the Travel Club of 100，Good evening everyone！First of all, thank you all for participating in tonight’s exchange。For my sharing topic tonight "Capital Mechanism Innovation for the Integration of Cultural Creativity and Tourism"，In fact, what I want to share today should be more appropriately called the exploration of mechanisms for the integration of cultural creativity and tourism，After all, we are still exploring，Whether innovation must be tested by time，I am just trying to attract others today，More innovations need to be explored together by everyone，Let everyone see that we are on the way through today’s sharing，Hope everyone can open it together、Cooperation and win-win。

Present，Integrated development of cultural creativity and tourism，Regarded as a breakthrough to comprehensively improve the development level of the modern service industry，Is an important proposition for social and economic development。However，The integrated development of cultural creativity and tourism faces various challenges and constraints，Whether it is the entrepreneurial end、Capital side、The industry still faces many difficulties，It is difficult for entrepreneurial projects to survive and develop，Lack of investment reference for social capital，Lack of motivation for industrial integration development。

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The current integrated development of cultural creativity and tourism faces many difficulties。

From the entrepreneurial perspective，The average life span of Chinese companies is about three years，Shorter for small and micro enterprises，A large number of entrepreneurial teams in the field of cultural tourism are in a fragile state of survival，Most entrepreneurial projects fail halfway，The success rate is very low。Mainly reflected in several aspects: First, the market demand analysis is not accurate enough，Unable to efficiently organize products through upstream and downstream，Or the product is not competitive enough；Second, the team’s talent structure is too single，Cannot organize cross-border talents；Third, financing difficulties are prominent，No financing and investor support，Or new financing cannot be obtained after the financing is burned。 

From a capital perspective，Whether it is government-led industrial support funds or socialized capital, both support culture、Strong interest 188bet Online Sports Betting and Casino in modern service industry focusing on tourism，But we face many difficulties in project selection and investment，On the one hand, I don’t know what project to invest in，On the other hand, they get together and compete for some good projects，At the same time, there is also a lack of effective mechanisms to ensure the market prospects of investment projects to the greatest extent。From the perspective of the entire market，There is a lack of effective project selection mechanism and project market docking mechanism to provide reference for investors’ investment decisions and investment efficiency。

From an industrial perspective，The efficiency of the use of government financial funds is generally not high enough，The role of leading and promoting social capital investment in the cultural tourism industry is also insufficient。A certain municipal government spends 100 million yuan on employment training every year，20 million yuan of which will be used for small and micro enterprises，Industrial and Commercial Bureau、Economic and Information Committee、Science and Technology Committee、The tourism bureau and others also have support funds for small and micro enterprises。In the context of building a service-oriented government，Governments at all levels place more emphasis on the evaluation of the effectiveness of the use of fiscal funds，Hope to adjust the way funds are used，To improve the professionalization and marketization level of investment，Gradually invest in hardware、Project support becomes mainly industry guidance，Establishing an industrial guidance fund through joint efforts with social capital，In conjunction with a series of supporting policies and measures，To promote the development of related industries。

From the market perspective，The cultural tourism industry lacks a complete product system。First, the lack of business products，That is, through local cultural exploration and effective management，Products that provide interactive experience services to consumers；The second is the lack of marketing products，That is, through creativity + technical research and development，Multi-media interactive products that attract audience attention and stimulate interaction，For example, creative interactive products based on AISAS technology (a new online marketing technology that realizes the new model of "attracting attention - arousing interest - searching - purchasing action - everyone shares")；The third is the lack of service products，Providing tourism public services to the public，Or provide data precipitation for industry managers、Analysis、And service products with application functions，For example, tourist service center, etc.。

In this context，We are becoming more aware，There is a lack of effective mechanism to promote the integrated development of cultural creativity 188bet app and tourism，Need more cross-industry、Cross-field、Cross-regional integration，Building an industrial integration-based system、Development platform for market integration。

2. Incubators promote the innovation of cultural and tourism integration mechanisms

So，Four years ago we started from High Linkage、Start with the tourism industry with strong traction，Explore step by step、Building an innovative, productive and integrated business incubator。Innovative and prolific integrated business incubator supported by Internet technology、Oriented by industrial integration and development，Focus on modern service fields，With the goal of “lowering entrepreneurial costs + improving entrepreneurial success rate”，Provide seed stage project incubation、Growth acceleration、Market docking and other services。

The entire incubation process was the internal operation process of Changhui Company，Will be put online in the future，Open to the whole society，Integrated individual、Team、Company’s capabilities，Achieving cross-space resources、Dynamic integration across industries。Incubator downplays regionality，Not only serving Chongqing，But for the national market，The project implementation location is not necessarily Chongqing，Chongqing’s focus is on industrial ecology。

Business Incubator’s 1.Version 0 provides the venue、Tax and other preferential support；2.Version 0 provides cross-industry packages，Building a platform，Gather popularity，Carry out activities、Provide training；3.Version 0 is the creation of an industrial ecological environment。The innovative and productive integrated business incubator we hope to build is 3.0 version。

I will use a simple flow chart to illustrate the requirements of our entire project、The whole process from project incubation to market road show trial and error。

Our incubation platform generates demand based on market orientation，Then translate the requirements into a demand list through professional language。Professional language mainly includes creativity and technology，Creativity includes all kinds of creativity，such as: social creativity、Entertainment Creativity、Scenario creativity、Functional creativity, etc.；Technology mainly refers to Internet technology。After translating into a demand list in two professional languages，Professional organization for the whole society，The legal person form of the project team is the project company，The project company is established and enters the project management process， The mentor played a role in this project。All majors will have equity confirmation in the project company。

Conduct market roadshow and trial and error afterwards，Finally back to the market that provides the demand。The whole process is different 188bet online sports betting from regular angel and venture capital，Conventional angel and venture capital invest in a mature project company。Our way is，By demand from the market，Professional organization，Form several original project teams into a new project company，And the entire project company is incubated under the project mentor，And put it in the market for road shows and trial and error。

At the capital level，Our incubator will be realized mainly by relying on the Chongqing “Two Innovations” (Cultural Creativity and Technological Innovation) Incubation Fund led by our company。This fund adopts a limited partnership structure，Scale 100 million yuan，The key investment area is tourism, culture and creativity、Science and technology innovation and modern service industry、Internet of Things (Internet of Vehicles) and other industrial integration、Penetrating development areas。The fund will form a linkage effect with the incubator，Relying on the incubator to select high-quality projects for investment。The following figure shows the relationship between incubators and funds:

Post-investment management stage，The incubator will use a unique market trial and error mechanism，Provide a trial and error platform for incubated companies，Connect with market resources，Realizing value transfer and project exit。Currently we are relying on our own industrial chain operation experience and market channel system，In the future, we will actively connect with the market through online and offline methods。If the incubator investment is the first round，Then the end of project incubation is marked by the project being successfully taken over by the second round of investment。Investors in the current society (PE\VC)、Traditional industry transformer、Industrial development supporters and other market entities have very strong investment demand，They will continue to revise the project direction during the second round of investment，Finally launched a more complete project and derivative system。

3. Incubation project cases

The first case，I would like to introduce the hatched "China Tourism Bureau" project。“China Tourism Bureau” is a tourism marketing platform，Mainly adopt the method of sharing business interests，Cooperate with local tourism bureaus or scenic spots，Marketing Center in the Region，Complete the "Trinity" (cross-regional distribution center、Marketing Center in the Region、Full range of operational services on the specific point of tourist service island)。During the incubation process of this project，We first connect with the market，Collect and learn about business and trade in various places、Culture、The urgent need for integrated tourism development，Via Beijing、Shanghai、Contact with teams from Taiwan and other regions，Finally decided to introduce the 188bet sports betting app download Taiwanese creative team for cooperation，Also recruited through social majors，Completed the team formation of the "China Tourism Bureau" project。Then the project will enter the field research and development stage，We provide management coaching during this process、Support in terms of financial investment and other aspects。After the launch of project research and development，We use our own market channel system，Quickly bring "China Travel Bureau" to the market。Currently，The "China Tourism Bureau" project has been widely recognized by the market，Business District、Regional administrative departments and scenic spots have offered olive branches for cooperation。

We also successfully incubated the hand-painted Chongqing 020 theme map project in the same way。The theme map is based on cultural creativity and technological innovation，Use O2O (online、Offline) tools，Publish information through online promotion，Offline creative activities implemented，Meet consumers’ demands，Stimulate consumer interaction，Consumer and industry development service platform that promotes industrial integration and development，is oneO2O multi-media marketing products。Since 2014，We have cooperated with many regional county governments，Respectively launched Chongqing Nanshan hot pot map、Hand-drawn maps of Southeast Chongqing, etc.，Chongqing Yongchuan Rural Tourism Map、Chongqing Fengdu Temple Fair Crazy Fun Map, etc.，Won the wide recognition of the market。Take Chongqing Nanshan hotpot map as an example，The map is based on the online smart hot pot map (i.e. digital backend) and offline paper map，By integrating hot pot restaurants and other merchant resources、Online and offline linkage、Methods such as data analysis and precipitation，Formed a product production line based on consumer demand，Built a B2B2C industrial service model with great potential，That is, on the B side (industry authorities、Scenic Area、Based on the core business model from developers and other tourism resource end) to B end (tourism-related business end)，Industrial service model that attracts the attention and consumption of C-side (consumer side)。

In the future, the above two projects will require a large number of creative + technical consumer service application products，So they are both providers of the incubator’s internal needs，It is also the soil for market roadshows and trial and error。

Demand reserve: The scale of market-oriented demand reserve is the key to success，We will use our partners、Market channels and outstanding enterprises such as the Tourism Committee of 100，Extensive collection of requirements from various information，Form a demand list and connect with a professional team as quickly as possible。

In terms of promotion activities: Chongqing will be used 188bet online sports betting as the base camp，Planning the Annual Ceremony、Internet creative competition and other theme activities，At the same time, taking "Internet +" as the entry point，Promote in first-tier cities，Discovering、While meeting the needs，Building the brand effect of the incubator。Offline promotion activities will become the entrance to the entire incubator。

Conclusion

Consensus about company content，Changhui’s technical capabilities and development scale have ceilings，This important strategy must not be limited by Changhui’s ceiling，So we hope more resources will join，Improve the industrial integration development model we have explored from practice，Sincerely invite friends from the Committee of 100 who are interested in this matter to participate in the demand submission、Project Management、Investment docking and other cooperation。

* Author of this article: Xia Xuhua，Director of the Tourism Association of 100、Head of Southwest Branch，General Manager of Changhui Tourism Development Service Agency 。

* The Tourism 100 People Association builds a cross-administrative region for colleagues in the Chinese tourism industry、Cross-ownership、Communication across the industry chain、Communication、Mutual assistance、Cooperation platform，It is a public welfare non-profit mutual aid cooperative organization，The goal is to become an EMBA in China’s tourism industry。"Hundred People Tea Club" is an Internet professional salon created by the Committee of 100 People，Aimed at mutual exchanges among tourism industry professionals，Share practical experience，Display research results，Discuss industry hot spots，Promote collaboration。