Exclusive travel news，According to the announcement issued by Caesars Travel (stock code: SZ000796) on March 15，Caesar Travel plans to invest 600 million yuan to participate in LeTV 188bet sports betting’ Series B financing plan，Co-invested 1.2 billion yuan with HNA Capital (investing 600 million yuan) to invest in LeTV 188bet sports betting。

This is following the launch of the Rio Olympic Games viewing series announced at the beginning of the year，And raise 8,2.46 million yuan used for the expansion and upgrade of the 188bet sports betting tourism business segment，Caesar Tourism has lost another important role in the 188bet sports betting tourism industry。

At what levels will the two parties interact and cooperate?？What changes will this investment bring to Caesar Tourism’s layout in the 188bet sports betting industry？Whether it will affect the current development pattern of "188bet sports betting + tourism"？And other issues have attracted the attention of the outside world。

Not just a big IP in the 188bet sports betting tourism industry

Growth in domestic demand and income，Promote "188bet sports betting + tourism" to become a new gold mine。With the support of capital，188bet sports betting tourism is conquering cities and territories。

Caesar Tourism, one of the parties involved in this capital operation, announced it at the beginning of the year，Become the top ticketing agent and hospitality service provider of the Chinese Olympic Committee for the 2016 Rio Olympic Games，Established the product operation model of "Olympic Big IP + Tourism"。Same period，Caesar Travel announced that it will raise funds to enter the 188bet sports betting industry，Before this，Caesar Travel has many years of rich experience in 188bet sports betting viewing tourism and organizing and hosting large-scale events，Launched the World Cup、UEFA Champions League、Premier League、La Liga、Travel products for top international events such as Wimbledon，And actively prepare for Caesar 188bet sports betting、A sub-brand under the major 188bet sports betting categories such as Caesar Outdoor。

The other party of the cooperation-LeTV 188bet sports betting is an Internet 188bet sports betting ecological company，On content platform、Event Operations、The four fields of intelligence and Internet application services have gradually become leaders。In addition to purchasing event rights，LeTV 188bet sports betting also independently develops some content IP，The focus is on the in-depth packaging of professional events and the creative promotion of mass events。At the same time, help the event to market and commercialize，Continuously conduct in-depth user mining，Increase user participation。

“Caesar Tourism attaches great importance to LeTV 188bet sports betting’ achievements in Internet application business and ecological construction”，Founder of Caesar China、Caesar Tourism President Chen Xiaobing said，“Investing in LeTV 188bet sports betting brings an open platform to Caesar Tourism，We are looking forward to in-depth cooperation at the business level。”

It is reported，In the future, both parties will carry out multi-faceted cooperation in Internet 188bet sports betting marketing and 188bet sports betting tourism IP，And jointly develop distinctive 188bet sports betting tourism products and customized 188bet sports betting tourism products，Provide users with a set of travel、Social、A unique and differentiated tourism experience integrating entertainment。

"Revolving around the big IP in the 188bet sports betting industry，Both parties are trying to create a 188bet sports betting tourism ecosystem。”Comments from relevant people，"To LeTV 188bet sports betting，It is a further improvement of the industrial layout，For Caesar Travel，It is the substantial expansion of the 188bet sports betting industry sector。”

Master the traffic entrance of "Internet + TV"

Besides the big IP in 188bet sports betting tourism industry，Caesar Travel and LeTV 188bet sports betting also have a large number of user resources，Through this operation，Realize resource sharing and interoperability，Increase mutual user stickiness，Not difficult。

Through this capital injection，Caesar Travel will inject strong Internet blood into itself，Implant “Internet+、Emerging Media、The development ideas of "188bet sports betting Industry"，Master the traffic entrance of "Internet + TV" in the same period，Bringing greater imagination to the market。Professionals pointed out，“These explorations and investments will undoubtedly help Caesar Tourism improve the further docking and integration of upstream and downstream resources，Further realize the industrial upgrading of the entire industry chain ecosystem。”