Recently，Tongcheng 188bet Live Casino announced that it has invested in Beijing Annual Vacation 188bet Live Casino Technology Co., Ltd. (hereinafter referred to as "Annual Vacation 188bet Live Casino")，Become its second largest shareholder。Annual vacation 188bet Live Casino is one of the entrepreneurial projects incubated by the tourism TV platform，Maintains in-depth strategic cooperation with Tourism TV in terms of video materials and media channels。

Currently，Pan-entertainment marketing has become a trend in the online 188bet Live Casino market，Tongcheng 188bet Live Casino’s self-produced IP drama "The World Is So Big" has been broadcast on Tencent Video since February 14th，Achieved the effect of the total views of 5 episodes exceeding 70 million。This equity investment annual vacation trip，It is Tongcheng 188bet Live Casino’s follow-up IP self-made drama，An important investment layout in deepening IP strategy。

Cooperation will come naturally

Annual holiday 188bet Live Casino is an entrepreneurial project incubated by the tourism TV platform，Once created the reality 188bet Live Casino show "Super Tour Group" with the highest ratings in the history of 188bet Live Casino TV。It is mainly committed to creating "visible 188bet Live Casino" through video，Create demand through in-depth dissemination of content、Guide consumption。

In addition，Annual vacation 188bet Live Casino is also the best promoter of tourist destinations，Special promotion of Sri Lanka tourism planned and executed by Annual Holiday 188bet Live Casino in 2014，Once set a record of direct sales to 4,000 people in a single month，Sri Lanka’s passenger volume increased by 200% compared to 2013，Promoted to a new popular island tour destination。

“This is the era of fan economy，The business model of annual vacation 188bet Live Casino is through the integration of video content and IP events，Increase the visibility of a tourist destination，In turn, it drives client consumption。"Annual vacation 188bet Live Casino CEO Yan Yi said，“We are very happy to reach a capital cooperation with Tongcheng 188bet Live Casino，The advantage of annual vacation 188bet Live Casino lies in the production and dissemination of video content，Tongcheng 188bet Live Casino is traveling around the area、Having industry-leading advantages in scenic spots and other aspects，The cooperation between the two parties can be said to be a matter of course。”

Deepening IP Strategy

Currently，Entertainment penetration marketing has become a trend in the online 188bet Live Casino market。End of 2015，Tongcheng 188bet Live Casino、Simei Media、Tencent Video jointly launched the opening ceremony of the self-made IP drama "The World Is So Big"；February 14, 2016，"The World Is So Big" premiered on Tencent Video，Achieved an impressive record of over 10 million views in 8 days。Latest data display，Currently, the total views of the 5 episodes of "It's a Big World" have exceeded 70 million。

Self-made IP drama marks Tongcheng 188bet Live Casino’s first entry into the “entertainment+” era，This investment in annual vacation 188bet Live Casino means that Tongcheng 188bet Live Casino has made another success in deepening its IP strategy。

The person in charge of Tongcheng 188bet Live Casino said: "Annual Holiday 188bet Live Casino has a very excellent team，Has unique advantages in media channels and video production，Good at guiding tourism consumption through the V2O (Video to Online) model，We hope that future annual vacation 188bet Live Casino can successfully lead 188bet Live Casino fashion through the planning and operation of a series of big IP events，Build a new type of tourism service platform。“

As understood，Both parties will conduct publicity and promotion in the future、Production of 188bet Live Casino reality show、Carry out a series of in-depth cooperation in the planning and operation of big IP events。“Tongcheng 188bet Live Casino Planning Conference and Annual Vacation 188bet Live Casino Scenic Area Promotion、All people 188bet Live Casino abroad to launch series of cooperation，We will plan to launch peripheral tours in the future、Multiple large-scale outbound 188bet Live Casino activities。"The above-mentioned person in charge of Tongcheng 188bet Live Casino said。