Starting this morning，China Southern Airlines’ respective points、Subsidiary，Sales Department and related agents，We have successively received a notice titled "Notice on Optimizing the Distribution Channel Structure in China" from the headquarters of China Southern Airlines，Require the sales department to work with all sales units to adjust and optimize the structure of domestic distribution channels。Notification contentMainly includes re-signing the sales agency agreement，Implement new domestic agency fee standards and payment methods，And prohibiting the supplier sales model of ticket standard products, etc.。

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The sales department will work with each sales unit to re-select existing agents，And planThe new version of the sales agency agreement will be implemented from July 1st. According to the new agreement requirements,Agent must own a travel agency、Self-operated sales website、Fixed enterprise customer、Owned sales channels such as call centers, you can apply for authorization from China Southern Airlines.

2. Implement new domestic agency fee standards and payment methods

In accordance with the requirements of the Civil Aviation Administration of China's "Notice on Issues Concerning Domestic Air Passenger Transport Sales Agency Handling Fees" (Civil Aviation Administration [2016] No. 6)，Starting from July 1st, China Southern Airlines domestic ticket agency handling fee will 188bet sports betting app download be paid based on the fixed amount of the flight segment，The original domestic additional agency fee (Z value) and reward agency fee (domestic return) will be suspended。The payment standards and payment methods for fixed domestic agency fees will be notified separately。

3. Prohibit the sales model of suppliers of standard air ticket products

The sales department will clearly stipulate this in the new version of the agency agreement,From July 1st, agents are strictly prohibited from using the C terminal、B-side platforms and other third-party channels sell China Southern Airlines ticket standard products(one way、Nude air ticket products such as round trip and gap trip，Or air tickets as the main body，Additional insurance、Flight packages with low-value standardized accessories such as vouchers)。For packages including China Southern Airlines tickets、Combined products，Agents also need to be approved by China Southern Airlines，can only be sold through third-party channels that have signed a business cooperation agreement with China Southern Airlines。

The sales department will sign a business cooperation agreement with the major air ticket trading platform that meets the requirements of China Southern Airlines，Only China Southern Airlines direct-operated stores or the platform’s own China Southern Airlines authorized agent accounts are allowed to sell China Southern Airlines ticket standard products。Package or combination products including China Southern Airlines tickets，Allows the platform to introduce agents who have been approved by China Southern Airlines to supply goods，Selling as a supplier，However, the launch and sale of related packaged or combined products must be approved by China Southern Airlines before implementation。

4. Strengthen agent investigation and service work

The sales department is studying the formulation of an agent service incentive 188bet app download plan，To improve agent service、Incentive measures are a means，Under the new situation，Comprehensively strengthen cooperation with high-value agents who control customer sources，Improving China Southern Airlines’ market competitiveness，Relevant matters will be notified separately below before July 1st。

Also，Each sales unit should strengthen visits and investigations of authorized agents，Master the agent’s own sales channels，Complete the "Domestic Authorized Agent Sales Structure Survey Form"，And feedback to the sales department by email before March 30。

In order to ensure the smooth implementation of the optimization of domestic distribution channel structure，Achieving a smooth transition for agent sales，It is now decided to start from March 20 to June 30, 2016，Suspension of accepting new authorization applications for individual sales agents (in special circumstances, you can communicate with the channel management office before applying)。

can be seen，To establish new industry standards、Shorten the distribution chain，China Southern Airlines took the lead in launching a heavy blow"，Why do this？The following case can reveal how agents resell tickets under the supplier model。

Recently searched for air tickets to Guangzhou and Beijing on Skyscanner，Found an "agent" named "Happy Flying Friends Airlines" selling China Southern Airlines tickets on Skyscanner，This agent is not an agent authorized by China Southern Airlines，The ticket issuer is Dongguan Guoan Ticketing Co., Ltd., the authorized agent of China Southern Airlines。

Then,How did "Happy Flying Friend Airlines" get tickets from China Southern Airlines to sell？It turned out to be an order placed by Dongguan Guoan on the B2B air ticket B2B platform，Biotop and China Southern Airlines have not signed any platform cooperation agreement。

similar toBaituo air tickets, etc.On B2B platform，Various agents can put tickets on the platform for other agents to purchase，The platform earns a handling fee of three to five thousandths from ticket publishers (such as Guoan Ticketing and other suppliers)，After，Purchasers (such as Happy Flying Friends) can purchase through the B2B Air Ticket B2B platformAir tickets to Dongguan Guoan，Then add the rebates provided by the B2B platform to the air tickets，Published to C-end consumers through Skyscanner Chinese official website，Buy customers through price slightly lower than China Southern Airlines official website。

Then,What can "Happy Flying Friends Airlines" earn?Visible from its page，While he is selling tickets，Also sold for 40 yuanInsurance, and the actual cost of similar insurance is only a few dollars.

And the Skyscanner mentioned above,There is no platform cooperation agreement with China Southern Airlines，Its domestic ticket sales belong to the "half search engine and half supplier platform" model。For example, click on some air tickets search products on Skyscanner，The automatic jump is to the agent’s own website，Like Cheng、Ctrip、Tempus、Tuniu etc.，Equivalent to SkyscannerIntroducing traffic for Ctrip, Tongcheng, etc., but does not issue tickets itself。On the other hand，Skyscanner also functions as a supply platform，Similar to Qunar，Going to Taobao for travel，Meituan, etc.。

For example, click on some agent products on Skyscanner，Fly like happiness、Day and night communication、trip.com, etc.，The order page that appears is still on the Skyscanner website。The supplier pays a certain deposit to the platform，Then you can enter the policy on the platform、Including packing some insurance，Then the passenger completes the ticket issuance operation directly on the Skyscanner platform。

188bet online sports betting Then,Consumers buy air tickets through similar platforms，What risks are we facing？What can be directly thought of is，If the flight is abnormal or canceled，Whoever is responsible for notifying you may have problems，Air ticket obtained after many layers of reselling，Airlines and ticket issuers do not necessarily know your contact information，At the same time，If you want to cancel or change the ticket，It may also be difficult to quickly find the party responsible for handling cancellations and changes。Also，If you purchase a ticket on a B2B platform and the person selling it to you is a black ticket agent，Then there is more than just tying insurance to make money。

In fact，The above case is not an isolated case，It is the current situation prevailing in the domestic air ticket sales market。And if the fixed agency fee is replaced, it will be returned，And strictly enforced on all airlines，There will be no room for profit from "scalper" style ticket collusion，Then,Will other airlines do the same?？