The three things I want to talk about today are the first，In the theoretical background framework of marketing，Interpretation of global 188bet best bookmaker and comprehensive marketing；Second，Macro trends in 188bet best bookmaker and the current status of China’s domestic 188bet best bookmaker market in 2014；第3. Global 188bet best bookmaker destination marketing based on consumer perspective。

1. Global 188bet best bookmaker and comprehensive marketing

“Father of Modern 188bet best bookmaker” Kotler’s definition of 188bet best bookmaker is creation、Communication、Promoting and exchanging products，For customers，Customer，A series of activities that bring value to partners and society as a whole，Process and system。From this definition，The core of 188bet best bookmaker is the exchange of value between two entities。For hotels，Hotel 188bet best bookmaker is the transfer of value between hotels and guests；For tourist destinations，It is the value transfer between the destination and the consumer。The reason why we emphasize consumer behavior in 188bet best bookmaker，Because only after understanding consumer behavior can it be possible to create value for consumers，In other words, creating customer value。

The concept of 188bet best bookmaker in the modern sense was only proposed in 1950。Early years when demand exceeded supply，What does the factory make，Consumers can only buy what they want，This is the production concept。Then product concept，To cater to consumers’ consumption concepts。The 188bet best bookmaker concept appeared in 1950，That is, creating value by providing services。At the beginning of the 21st century, we entered the stage of comprehensive 188bet best bookmaker，Comprehensive 188bet best bookmaker refers to a series of projects、Process、Design and implementation of activities。Because it involves enterprises、All aspects of destination activities，Therefore, a global and systematic perspective is needed。

It is not difficult to find out if we compare the concepts of comprehensive marketing and global 188bet best bookmaker，In global 188bet best bookmaker, we also emphasize all-round systematic optimization and improvement。Both global 188bet best bookmaker and comprehensive marketing emphasize a comprehensive and systematic integration of enterprises, destinations or marketing entities。Comprehensive marketing includes four aspects，Integrated marketing、Internal Marketing、Relationship Marketing、and performance marketing。We see that these four marketing aspects overlap with many aspects of global 188bet best bookmaker。

First, integrated 188bet best bookmaker

Integrated marketing means that all links within the enterprise or at the destination are involved in marketing。In the traditional concept, marketing is the job of the sales department，From a comprehensive marketing perspective, marketing is not just the work of the sales department, but a collaborative effort between all business units of the entire enterprise。Then put it in the destination，After tourists arrive at their destination，There are different key touch points，The 188bet best bookmaker department cannot control it alone，This requires all departments of the destination to work together for joint marketing。

Second, internal 188bet best bookmaker

Internal marketing, as the name suggests, refers to the marketing within the enterprise，In the past, when we talked about marketing, it was more about the external marketing of enterprises，How to attract people，Now it’s not just about external marketing，It is also marketing to employees。Especially in the service industry，Internal marketing is sometimes more important than external marketing。In global travel，188bet best bookmaker is no longer just a matter for 188bet best bookmaker practitioners，It is more a matter of local residents。The main aspects of 188bet best bookmaker include attractions、Reception facilities、Infrastructure、Transportation and hospitality。Hospitality is not just hospitality at the 188bet best bookmaker level，What’s more important is the hospitality of local residents。

Third, relationship 188bet best bookmaker

The company has suppliers、Dealer，Tourist destinations also have industrial chains。Destination marketing is not just for customers，Not just internally，We must also emphasize the coordination of the entire industry chain。It is mentioned in All-for-one 188bet best bookmaker that the development of 188bet best bookmaker must move from closed 188bet best bookmaker self-circulation to 188bet best bookmaker+，In other words, the 188bet best bookmaker industry must be further integrated with other industries。

Fourth, performance 188bet best bookmaker

Performance marketing emphasizes the social responsibility of enterprises or destinations。Not just about making money，We must also contribute to society。For example, whether this enterprise can create value for the community in which it is located。Can 188bet best bookmaker drive the development of other industries。Transformation from 188bet best bookmaker enterprise sole proprietorship to social co-construction and sharing。

So，When we put the concept of global 188bet best bookmaker into comprehensive marketing and interpret it, we can find that they have many overlaps。However, we see that the nine aspects of global 188bet best bookmaker proposed by Li Jinzao still focus on the supply side，Consider it from the perspective of destination，ignoring the tourist’s perspective。From a marketing perspective，188bet best bookmaker is also developing, not just the 188bet best bookmaker industry、188bet best bookmaker Enterprise、188bet best bookmaker practitioners、Local residents come to build a 188bet best bookmaker environment，Tourists should also be included，Tourists are an indispensable part of this link。

Marketing is an exchange of value。For 188bet best bookmaker companies or tourist destinations，Gaining profit and good evaluation is how we get value，For consumers，The value gained from a good experience。Then only by understanding the consumer’s decision-making process can we create value for them。We use the consumer stress model to see what factors will affect consumers’ decision-making behavior，And what are the important links in its decision-making process。This model includes the influence of constraints (economic technology, political culture)，Changes in consumer psychology under the macro environment、And the impact of changes in cultural values ​​on 188bet best bookmaker decision-making。

二、Macro trends in the 188bet best bookmaker industry and the current status of the domestic 188bet best bookmaker market in 2014

Now let’s take a look at the impact of the macro environment on tourist behavior and the important behavioral nodes of tourists，This piece of information comes from two aspects，One is a collaboration between the School of Hotel and 188bet best bookmaker Management of the Hong Kong Polytechnic University and the Asia-Pacific 188bet best bookmaker Organization，Results of research on Asia-Pacific and global 188bet best bookmaker trends；The other part is the data and reports released by the 188bet best bookmaker Research Center of the Chinese Academy of Social Sciences。Of course, including some consumer behavior research I did myself。

The first trend is the experiential 188bet best bookmaker

The experiential economy has been proposed for many years。However, although everyone knows that a destination does not sell attractions but experiences，But when we talk about travel, we still think of scenic spot tickets and tourist attractions。Our research results show，In the era of experience economy，Consumers pay more attention to personal identity、Fitness between travel destination and personal image。In other words, consumers now consider two aspects when choosing travel destinations，First，Is the image of this place more in line with your personal image expectations?。For example, for a beach vacation, whether to go to Hainan or Brooke in "Descendants of the Sun"？When you posted it on Moments，Everyone must have different views on you。We no longer post stereotypical photos of standing in front of Tiananmen Square，But basking in the sea with two feet，Photo with a drink next to it。These two feet are in the sea of ​​Hainan，Still on the sea in Paris，Or the sea of ​​Mauritius，This is different。When we choose a travel destination，I will consider whether the image of this tourist destination matches my personal image and how others see me.。Second，When choosing a destination, focus on what kind of experience the destination can bring to me。In the era of experience economy，Not only 188bet best bookmaker products must be improved and innovated，We must also improve and innovate in marketing。We note that 188bet best bookmaker advertisements on CCTV in various provinces are still selling products，For example, advertisements in Fujian Province or dynamic links to the scenery of various scenic spots，Still selling products rather than experiences，Our advertising in the era of experience economy must sell experiences rather than products。

Second, 188bet best bookmaker a consumer perspective

In the era of experience economy, consumer behavior has also become “polarized”: luxury 188bet best bookmaker and economical 188bet best bookmaker，Especially high-end market travel consumers。From Hurun’s report on China’s high-end 188bet best bookmaker market, we can understand some overview of the high-end 188bet best bookmaker market。The high-end market’s favorite activities in their leisure time include traveling、Self-driving tour、Photography、etc.。These leisure activities are actually related to 188bet best bookmaker，So for the high-end market, travel is an important part of their lives。We conducted a study on the high-end market’s perception of leisure，Discovered three stages of cognition。These three stages depend on wealth accumulation and education level。Stage 1 is conspicuous consumption and waste，For example, buy several cars of the same color，This is not just the behavior of China’s wealthy class，This kind of waste was common when the leisure class first emerged，Because of the extreme lack of material at that time，You can only show your identity through the possession of materials。So at this stage the definition of leisure is activity，Including me shopping around the world，Buy various luxury goods, etc.，The purpose of leisure is "face"、"Satisfy curiosity"。The second stage is conspicuous taste。When material possessions are no longer a symbol of wealth, status and status，The wealthy class shows off their status by showing off their taste。The nouveau riche’s definition of leisure is “having time”，Because the middle class usually “doesn’t have time”，So they show off “having time”。Activities at this stage include collecting art，Tasting tea，The purpose of leisure is to socialize and improve self-taste。The third stage of leisure focuses more on lifestyle and attitude，For the wealthy class at this stage，The definition of leisure is a way of life。Recreational activities include meditation、In-depth tour、Golf、At least。The purpose of leisure is to pursue freedom、Get inner peace。

The second trend in changes in consumer behavior is further segmentation of the market。Traditionally marketing is based on geography、Age、Gender、Segment the market using various indicators such as educational level and conduct targeted marketing for the market segments。Based on our research findings，In the market segments, the silver-haired market and the female market have become the focus。PolyU doctoral students discovered through research on elderly people’s use of rural leisure vacations in Zhejiang，The acceptable per capita accommodation cost for the elderly market when going on vacation in the countryside is 50 yuan per night，They also pay more attention to medical and safety protection。The female market is also a very big market，In business travel，The proportion of women is greater than that of men。The first characteristic of the female market is that they have money (increased income and disposable income)，The second is power (non-important household expenses are decided by women)，The third is irrationality，Easy to be fooled。Due to these three reasons, this group dominates 188bet best bookmaker consumption, especially family 188bet best bookmaker consumption。

The third trend in consumer behavior we become Bleisure，Refers to the combination of business and leisure travel，This is a new requirement。We used to have very clear divisions into tourist destinations，For example, this place is a business destination，This place is a leisure destination，That place is a vacation destination，All urban destinations are now leisure and vacation destinations，All leisure vacation destinations may be business travel destinations。In other words, the types of distinctions between destinations have gradually merged。This is a good response to the demand for mutual cooperation between destinations in global 188bet best bookmaker。

The next trend is the emergence 188bet best bookmaker sharing economy in the past two years，Everyone must be familiar with it。The “couch guest” that became popular more than ten years ago is a type of sharing economy。But the sharing economy became popular in 2010，This is because 188bet best bookmaker macro impact 188bet best bookmaker 2008/2009 global financial crisis，Falling income causes people who want to travel to look for other means of accommodation。The development of mobile Internet also provides support for the rapid development 188bet best bookmaker sharing economy。I just mentioned that the wealthy class’ understanding of leisure is divided into three stages，The need for material things gradually turns into taste，For the new generation of consumers，They don’t pursue luxury brands，But pay more attention to taste and environment，They believe that many times new buildings and facilities are a waste，Useless resources should be shared。The rapid process of urbanization has also made resource sharing something acceptable to everyone。

Let’s take a look at the hotel data: Airbnb hosted a total of 1 guests in 2014.5.5 billion guests (22% more than Hilton)，In other words, a new large hotel group appeared out of thin air on the earth in 2014，An impact on the accommodation industry。Let’s take Hong Kong as an example，To Ctrip Online，Expedia，Statistics on the number of attractions and tourist activities in Hong Kong on BeMyGuest and GetYourGuide。It can be found that the number of attractions and activities provided by BeMyGuest and GetYourGuide is much higher than that of Ctrip and Expedia。These two websites are websites where local residents share their time and experience to provide tour guide services for tourists。For example, when I want to go to a place that only locals know，Can’t be found on Ctrip，You can only find local people on this website，He will take you to these places，This is the sharing economy。Let’s look at the hotels in Hong Kong，Compare Ctrip and airbnb，The overall trend is consistent in the overall spatial distribution，Although hotels still have the advantage in terms of quantity，But we found that the rooms provided on airbnb are more spatially integrated into the community, giving tourists more opportunities to understand the local community。For Hong Kong，The charm is not in big cities。The charm of Hong Kong lies in the life of the locals。Attractions are no longer the charm，But the life of local people，The sharing economy can allow tourists to experience the lives of locals in a more direct and effective way。The development of the sharing economy has exceeded our imagination，Penetrate into the six elements of the 188bet best bookmaker industry。Like Uber、airbnb、Eatwith、Feastly、eBay and more。

What do users of sharing economy products value most？First, cost，Includes purchase cost、Maintenance costs, etc.，The second is quality、Experience、Emotional connection and variety of choices。The era of sharing economy provides tourists with freedom of choice，Brings innovation opportunities to 188bet best bookmaker companies。

Next, let’s take a look at the overview of China’s 188bet best bookmaker market。Everyone is more concerned about inbound 188bet best bookmaker，The number of tourist arrivals to China in 2014 is close to 1.300 million visitors，Slightly lower than 2013，Although it has recovered slightly, it is still not very optimistic compared with neighboring countries。Let’s take a look at the search volume rankings of major source countries in 2013: Suzhou ranked 9th、Suzhou classical gardens ranked 3rd，Overall it’s pretty good。Next let’s take a look at GOOGLE search trends，Use "Suzhou/Suzhou 188bet best bookmaker" as the keyword，You can see where people search for Suzhou on GOOGLE。Ranking first is mainland China，Second is Hong Kong，Singapore is next、Taiwan、Malaysia。Except Chinese tourists，Inbound tourists from Hong Kong, Macao and Taiwan account for a relatively large proportion，Although some scholars believe that tourists from Hong Kong, Macao and Taiwan should not be counted as international markets in terms of statistical standards。

Research report on inbound tourists from Hong Kong, Macao and Taiwan cooperated by the National 188bet best bookmaker Administration and our institute，The motivation of inbound tourists from Hong Kong, Macao and Taiwan is to increase their knowledge，Relax，Shopping，Interpersonal communication，Parent-child education，Family time，Enjoy，and health factors。Tourists from Hong Kong and Macao pay more attention to leisure and relaxation in Guangdong Province、Shopping、Interpersonal communication, etc.。When traveling long-distance, you pay more attention to increasing your knowledge and health。We also found that one of the motivations for some Hong Kong tourists to travel to the mainland is to see the development of mainland areas that are more developed in terms of hardware。Survey on consumer satisfaction found for entry and exit、Higher satisfaction in hotel accommodation and catering，Mixed feelings about the attractions，For transportation、Shopping、More dissatisfaction was expressed in terms of local city image and other aspects。At the time of our interview，Many parents mentioned it，I will not consider taking my children to travel to the mainland until they grow up。A large part of the reason is food safety、Bathroom hygiene issues。For foreigners，The reason why you don’t want to travel to China is，Air pollution、Food Safety and Security。Language barrier is also an important factor。

Next let’s look at the domestic 188bet best bookmaker market。From the data point of view, except for 2003-2004 due to SARS, there were large fluctuations，Double-digit growth trend the rest of the time。Domestic 188bet best bookmaker continues to rise，Growth slowed down after 2013，The proportion of 188bet best bookmaker consumption in income decreased。The decline in the proportion of 188bet best bookmaker consumption in income indicates that 188bet best bookmaker is becoming more and more affordable for everyone。The city’s brand awareness can be seen in the quarterly tourist city hot search list (2013-2014) of the 188bet best bookmaker Research Center of the Academy of Social Sciences。Brand awareness is an important factor in consumer decision-making，The top tourist cities have relatively high brand images in the minds of domestic tourists，Suzhou has been ranked in the top 10 many times。Let’s push back based on the search rankings，Can roughly understand which types of destinations tourists are interested in。For example, Sanya is the first choice for vacation；The metropolis is Beijing、Shanghai；Sightseeing is in Xi’an、Huangshan、Zhangjiajie、Hulunbuir；Lifestyle is Xiamen、Chengdu、Lijiang；Surrounding Tour、Self-driving tour is Yantai、Suzhou、Hangzhou。

Tourists’ concerns based on the analysis of 188bet best bookmaker public opinion by the Academy of Social Sciences，The products include self-driving travel including leisure、Peripheral、Short line、Countryside，Mainly surrounding scenic spots，Includes satellite cities，There is greater arbitrariness；Parent-child travel is mainly summer travel。For China, children’s education is a very important motivation；Leisure vacation and 188bet best bookmaker real estate；Other aspects of mobile payment that tourists are concerned about、Security of information acquisition, etc.。Other aspects of the 188bet best bookmaker industry overview in 2014 include the poor overall image of the 188bet best bookmaker industry，The establishment of a paid leave system、Execution and Improvement，Domestic tourist satisfaction, etc.。

Looking specifically at the travel search trends in Suzhou, you can find the popularity of Golden Week，Explain that we are still focusing on Golden Week reception。Look at Suzhou’s 188bet best bookmaker demand map，The search keyword information is mainly "strategy"、"Tourist Attractions"、"Traffic"，The destination is Sanshan Island、Suzhou Paradise、Garden。At the same time, Suzhou often communicates with Nanjing、Shanghai、Hangzhou、Wuxi appears at the same time。We judge that Suzhou is a derivative destination，I stopped by Suzhou when going to Shanghai or Nanjing。From the perspective of resource characteristics and tourist sources，For leisure、Mainly visiting relatives，It is a way of life。The gender distribution of the search crowd portraits is mostly men，Most are over 40 years old，Residence is mainly in Jiangsu，Shanghai，Zhejiang and Beijing。

Summary through the online text evaluation of 5A-level scenic spots in Suzhou，From traffic、Price、Tour、Service、Shopping、Environment、Safety、From several aspects of hygiene，We found that tourists’ overall rating of Suzhou 5A scenic spots is lower than the national average，Especially when 188bet best bookmaker comes to shopping。Judging from search popularity，The peak season is the National Day and Spring Festival holidays。From the evaluation of five-A scenic spots，The rating of Suzhou’s five-A scenic spots is lower than the national average。

We just talked about effective marketing，To understand consumer behavior，Consumer behavior will be affected by macro trends，So we review global and domestic travel trends。We often talk about building an international tourist destination，Including the proposal in global 188bet best bookmaker that scenic spots should receive foreign tourists instead of the entire city receiving foreign tourists。So what kind of destination is an international tourist destination？It is a misunderstanding to traditionally use the proportion of inbound tourists as a measure of international 188bet best bookmaker destinations，Because China is a big country，For example, traveling from Xinjiang to Suzhou，Can be counted as an international tourist。So it’s not about how many international-level attractions there are in this place，Not talking about how many foreigners there are，It refers to whether management and services meet international standards。It’s not about how many world heritage sites we have，How many international tourists are there。What we should do is serve the local market with international standards。The potential for developing international 188bet best bookmaker in Suzhou is far lower than developing domestic 188bet best bookmaker。

3. Global 188bet best bookmaker destination marketing based on consumer perspective

Consumers are not a completely rational behavior when making purchasing decisions，Products are important，It is more important to establish an emotional connection。For consumers，Perception is more important than reality，Since the production and purchase of 188bet best bookmaker products are carried out simultaneously。In this case，Perception is very important。Perception is selective，Human attention is selective，The selectivity is determined by actual needs，Perception is related to one’s own expectations，There may be obvious deviations，For example, the price of a bottle of beer is reduced by 5 yuan，We will notice，If the price of a car drops by 5 yuan, we will choose to ignore it，For us, consumers will only notice this information when the information they convey meets their own needs。

Tourist destination marketing is a kind of information transmission，includes planning information、Product Information、Service information、Price information、Channel information，These are all things we can control，That is, plan information。In the era of mobile Internet，We also need to pay attention to the information on the Africa plan，i.e. information beyond our control，'s management。Unplanned information can have a significant impact on the decisions of other consumers。Cannot ignore the 188bet best bookmaker image jointly created by existing tourists and 188bet best bookmaker departments。It is difficult for us to create a 188bet best bookmaker image，But it is more difficult to change an already formed 188bet best bookmaker image。Every city has an inherent image，We cannot make major changes to our inherent image。

Oriental Water City，Su style life，188bet best bookmaker is Suzhou’s plan information。Let’s take a look at social media information, which is Suzhou’s unplanned information。Domestic Ctrip netizens’ comment tags include management chaos，ticket dealer，Very beautiful，High cost performance，Wild tour guide，Long history，Cultural atmosphere，Classical Garden，Many people，Commercialization。Tripadvisor netizen comment tags include many people，Private tour guide，Chaos management，Tranquility，High-speed rail is convenient，Beautiful scenery，Historical Monuments，Classical Garden，Chinese traditional culture。The above comments are unplanned information，is very important，188bet best bookmaker will have a very significant impact on consumer behavior。

So how to manage unplanned information？Let’s look at some cases from the aspects of content and channels。First, let me share with you the case of Hong Kong。The marketing of Hong Kong 188bet best bookmaker is handled by the Hong Kong 188bet best bookmaker Board。The Hong Kong 188bet best bookmaker Board was established on April 1, 2001，The predecessor was the Hong Kong 188bet best bookmaker Association established by law in 1957，Main functions include marketing and quality management，Promote and promote Hong Kong as a tourist destination around the world，And enrich tourists’ travel experience in Hong Kong。In marketing，Supported by a large number of research surveys every year to understand market demand。Quality management is to ensure service quality，Creating the "Excellent" Logo Activity，Guarantee product quality and price are true and reliable。The management structure of the HKTB includes a Director-General，A Deputy Director General，20 members，Head office is in Hong Kong，In Europe、There are also offices in four regions every week。

The Hong Kong 188bet best bookmaker Board conducts extensive visitor interviews and research，Combined with the latest trends and development models、Analysis and predictions made by international institutions，For different customer source markets and customer groups，Develop appropriate promotion strategies。The total promotion budget of the HKTB this year is 3.3.3 billion yuan，1 of them.5.5 billion yuan will be used for promotion in various customer source markets，And used to attract overnight visitors，74% of the resources are invested in the international market，The remaining 26% is put into the mainland market。The HKTB has designed its 188bet best bookmaker brand as [Asia’s International Cities] since 2011。In order to cooperate with this brand, there are different marketing activities every year，Highlight "unceasingly exciting"、"Fascinating Contrast"、"Multiple Compact"、Four brand DNAs of “cutting-edge trends”，Change from product orientation to passenger experience orientation。The Hong Kong 188bet best bookmaker Board’s marketing focus in 2014-2015 is to develop interactive content，Producing content focusing on Hong Kong travel experience，Use various channels for promotion。In addition there is public relations promotion，Invite celebrities to share their views on Hong Kong and make a video。Hold various festivals and activities，includes Hong Kong Art Month、Red Wine Culture Festival、Hong Kong Traditional Culture Exchange、Hong Kong FUN to enjoy summer gifts and more。Every year in Hong Kong, micro-films and advertisements are played and promoted in the media，Compare ads from past years，We see a clear trend that advertising no longer focuses on travel products，More about lifestyle。Now it has developed into the third stage of leisure，Our understanding of leisure is a way of life，So advertising should focus on lifestyle when conveying information。

Next we will show you some cases of how to use social media for marketing。Queensland, Australia: The best job in the world (marketing measure)。The response to this advertisement is very good。It is not delivered as tourist information，But mentioned in many media，It has a very good effect。Now Australia’s tourist routes have made Queensland a must-visit item。We just talked about the importance of user-generated information (UGC)，Australia makes good use of user-generated information，Use multiple methods to manage UGC，such as the "Unparalleled Australia" campaign，Invite tourists who have traveled to Australia to upload their experiences to this website，Including their blog posts, photos and videos, etc.，Form such a website，Let travelers build a travel map，This campaign attracted millions of visitor clicks within a month。Hold an event on Facebook called "FUN PHOTO FRIDAY"，Every Friday night they hold a photo contest on the website。Visitors who have been to Australia can post photos of their travels in Australia on their competition page，The big difference between Facebook and Weibo and WeChat，When I follow an activity，My friends can see me participating in this event，In this way, the scope of influence will be wider。Recently they held an event called "Fine Kitchen Australia"，Selling delicious food。It turns out that when we think of food destinations, we don’t think of Australia，When we think of going on a food tour we think of France、Italy。After this event, Australia’s ranking as a food destination has improved a lot，They added food elements to the Australian tourist destinations that used to focus on outdoor activities，Promote globally，And invited many Michelin chefs to open restaurants in Australia、Live cooking、Hold a cooking competition and broadcast it on social media。In activity，Integrate Australia’s 188bet best bookmaker industry and agriculture，This is what we call “188bet best bookmaker+”。Australia now ranks 3rd among food 188bet best bookmaker destinations，Second only to France、Italy。

Let’s look at another multi-channel integrated marketing case in Los Angeles，The United States is in a recession，I want to develop 188bet best bookmaker，There used to be no 188bet best bookmaker bureau in the United States，Now aware of China’s spending power on outbound travel，Many measures have been taken to attract Chinese tourists，There are more Chinese people in Los Angeles，They have also adopted a variety of online and offline methods to market 188bet best bookmaker in Los Angeles。Online is linked to many travel experts’ Weibo and web pages，When you click on a certain attraction，It will automatically list the travel notes of some travel experts in this attraction, etc.。There is also a WeChat public account。They also hold many activities offline，Advertising on Shanghai’s public transportation system，Established a 188bet best bookmaker experience center and exhibition hall in Beijing，Industry receptions were held in Beijing, Shanghai and Guangzhou，Proceed in the form of customer thank you。In addition, Los Angeles also combines "188bet best bookmaker +" with medical 188bet best bookmaker，For example, we know that many people go to the United States to give birth，They focus on promoting medical 188bet best bookmaker。

Generally，Today I shared with you the evolution of marketing concepts from a theoretical perspective，In the 21st century we have entered an era of comprehensive marketing，Many of the comprehensive marketing concepts are consistent with the requirements of global 188bet best bookmaker，But in the documents related to global 188bet best bookmaker, we found that it does not pay enough attention to tourists，Still pitting the needs of tourists against the supply side，Now the Internet era，We can no longer regard tourists as our opposite，Tourists should be regarded as an integral part of the creation of the entire tourist destination image, that is to say, the whole people should participate in the construction of the tourist destination image，In other words, it means that all people participate in 188bet best bookmaker destination marketing。Cannot conduct point-to-point marketing as before，But we need to make 188bet best bookmaker marketing a daily routine。How to reflect daily life，On the one hand, you must become a part of your target market and people’s lives，In other words, marketing in Los Angeles is an all-round three-dimensional bombing both online and offline，On the other hand, we are in the process of marketing，Marketing information is no longer marketing entities directly related to attractions and 188bet best bookmaker，What’s more important is to promote the destination’s lifestyle as marketing content。

Note: The first session of the Suzhou Resort 188bet best bookmaker Innovation Development Special Training Course jointly organized by Dadi Landscape International Consulting Group and Suzhou 188bet best bookmaker Bureau was held in Suzhou on March 19, 2016。Dr. Li Mimi, associate professor of the School of Hotel and 188bet best bookmaker Management of the Hong Kong Polytechnic University, gave a wonderful lecture on the topic of "Global 188bet best bookmaker Destination Market Consumption from a Consumer Perspective"。