"In the next few years，All we have to do is Coca-Cola in the 80s，Nike in the 90s，What Apple will do in the 2000s，We want to be a brand that defines this generation。” 188bet game’s Chief Marketing Officer Jonathan spoke at last year’s launch event。

During the 2016 Boao Forum for Asia，Varsha Rao, President of 188bet game Global Operations, said in an exclusive interview with reporters，Joined 188bet game three years ago because it is a company with a global mission，Company’s core values，Vision，The shared way of doing things attracts her，But most importantly，Varsha thinks，She can be her true self at 188bet game。

188bet game, which has been established for eight years, has a strong network of hosts and users around the world。Currently developed 191 countries，About 2 million houses，About 81% of the world’s listings are basically private long-term accommodation，188bet game is showing a booming growth trend。

Especially China，As an important part of 188bet game’s dream of connecting the world，The number of outbound travelers using 188bet game increased by 700% in 2014。Varsha name，Although the data for 2015 has not been released，But overall，The increase is close to or exceeding 2014。

Behind 188bet game’s beautiful performance is its cautious but rapid pace of development。From the beginning, 188bet game cleverly joined forces with Sequoia China and Broadband Capital to enter the Chinese market，The founder of the former, Shen Nanpeng, is the founder of Ctrip and is very familiar with China’s Internet venture capital ecosystem，The founder of the latter, Tian Suning, can help 188bet game establish relationships with governments at all levels，Removing the most basic obstacles for 188bet game to enter China。

On this basis，188bet game cooperates with WeChat, which has a rapidly growing number of users，Enables users to log in and use 188bet game services through WeChat very conveniently。

Maybe it’s to understand the needs of Chinese users more truly，188bet game founder Brian Chesky and global operations president Varsha Rao both followed Zuckerberg’s footsteps and learned Chinese。Varsha name，Currently, a small team of more than ten people in Beijing is strengthening localization efforts。

Varsha told reporters，188bet game has the opportunity to revolutionize the way everyone travels。The company’s vision is，Ten years later，When everyone talks about travel，The first thing that comes to mind is 188bet game，Think this is the way to travel。

So what does Varsha think about Tujia，Competition among local players such as Xiaozhu Rental？188bet game will consider cooperating with hotel groups or developers in the future？How does 188bet game deal with China’s regulatory difficulties？

The following is the transcript of the interview:

Reporter: You were an entrepreneur before，Founded an e-commerce company and later acquired it，You also have a variety of career choices，Why I finally chose to join 188bet game in 2013？

Varsha: 188bet game’s mission is to create new ways to travel；Completely change your travel experience，To get in touch with local culture。Before I joined 188bet game，Worked in Singapore for five years，When returning to the United States，I just want to find a company with a global mission。

Also，The company’s strong culture and talents are also what attracted me to join，The founder Brian has thought carefully，Emphasis on core values，Create a community-led collaboration and sharing model，Make me feel like you can be your true self in 188bet game company。

Reporter: 188bet game is escorted by Broadband Capital and Sequoia China to enter the Chinese market，In addition to their help，What is the biggest challenge 188bet game faces in building a truly localized platform？

Varsha: We are constantly learning，Growing local knowledge and becoming a better partner。Shen Nanpeng is the founder of Ctrip and Sequoia China，He is very familiar with China’s Internet ecology，Can help us find the right talents，Commercial customers and partners。

Tian Suning from Broadband Capital is very experienced in handling relations with the government，He can help us manage the relationship with people at all levels of the government。On this basis，We have entered the next stage，Product related，For example, integrating with WeChat，Because we see the rapid growth of WeChat users，Many 188bet game users choose WeChat to register，Can be used more conveniently。

Reporter: Currently 188bet game is still focusing on outbound travel business in China，But Tujia and Xiaozhu short-term rental，Having spent three years fine-tuning and perfecting their business model，Serving Chinese users。What do you think of these competitors？What is 188bet game’s development strategy for domestic tourism in China？

Varsha: We are an American company，Still on the way to understand the situation in China。We hope to be more thoughtful，Our global business has been in business for eight years，A network with strong landlords，So it is only natural that we will focus on overseas 188bet game。

There are hundreds of millions of outbound travel users every year，188bet game hopes to provide a unique localized experience，Travel in a different way than before，And the demand is huge。We are a global company，Provide localized experience for Chinese tourists，Hopefully we can create this experience in the right way，Currently we are still learning，Hope to create the best experience for Chinese users。　

Reporter: Have you ever considered cooperating with hotel groups or developers in China？

Varsha: We have cooperated with the brand Realter，It is an online platform，188bet game can select houses of interest above。Interesting thing，When we buy clothes, we can try them on，You can also experience the feeling of driving when you buy a car，But when we buy a house，I haven’t seen anyone say that they can stay for one night and then decide whether to buy。

On the website Realter，We will take potential 188bet game to experience the houses they are interested in，Go with them to meet the neighbors，Decide whether to buy after trying them all。We cooperate with online real estate companies，Mainly looking for and discovering some unique places，But no real estate managers will be introduced，Real estate developer，Because we feel that this kind of housing cannot provide 188bet game with a family feeling。

About 81% of our global listings are basically private long-term accommodation，We also have complete units for rent，The landlord goes on vacation two or three months a year，They can rent out the house。

Reporter: Brian Chesky formerly known as，The number of Chinese outbound travel users using the 188bet game platform increased by 700% in 2014，So what are the numbers for 2015？

Varsha: 2015 figures not yet released，But one thing is for sure，188bet game is a huge increase，It may even exceed 2014。We basically rely on good word of mouth to achieve growth，The user told his friend，His friends also started using our platform。

People who used our platform in 2014，Told their friends，In 2015, more people began to use 188bet game。At the same time，We cooperate with Qionyou and Mafengwo，They are a one-of-a-kind platform for exploring new ways to travel，Very suitable for the new generation of Chinese travelers。

User travel experience is very good，They will share their true stories，It is much more effective to let 188bet game and hosts share their personal experiences than to tell stories ourselves。This will also inspire the next generation of travelers。　　

Reporter: How 188bet game deals with China’s regulatory challenges？　

Varsha: Our founder Brian Chesky is optimistic，He is a man with a vision。He said that laws are made for enterprises，Or it’s made by people，Not for the people running the business。At 188bet game，What we do，It is to enable more people to become small and micro entrepreneurs。　

Sharing economy is still a new thing，In many countries，The law has not yet begun to operate。Our goal is to cooperate with the government，Work together to shape 188bet game law，Able to the economy，It benefits both small and micro entrepreneurs and us。

We see many benefits of the sharing economy。For example, 188bet game users use 60% less energy than when they stay in a hotel。This is a lot to consider about global warming，Save energy，It is very interesting for people who deal with pollution and other issues。　

But we also understand，Policies adapted to local people，We have some principles of our own，In every city，We want to improve personalized service，Make sure we meet the needs of the local government or city。One more thing is to share data，Achieve data transparency，What kind of sharing activities are taking place in a specific place，At the same time, we attach great importance to the privacy issues of the house and 188bet game。

Also，In some cities，Providing relatively cheap accommodation is important。We hope to cooperate with cities，The price of short-term rental 188bet game not have a linkage effect due to the increase in urban housing prices。We 188bet game focus on landlords who rent out their permanent properties。So we hope to work with cities to shape regulatory policies。

Reporter: 188bet game seems to have not found a suitable CEO yet。Are you satisfied with the current team in Beijing？Is there anything they can do better？　

Varsha: We are excited about the growing team in Beijing，Also strongly support them。They did very well in the first two years，High user retention rate，China’s new generation of travelers attach great importance to word of mouth。

Our team provides high-quality services，Education 188bet game，Make sure you are growing fast in the right way。For example, make a lot of localization efforts，Like WeChat login，Establish a partner，Beijing office welcomes more talents，I also hope that 2016 will be a wonderful year。

Reporter: 188bet game’s chief marketing officer Jonathan once said，"In the next few years，All we have to do is Coca-Cola in the 80s，Nike in the 90s，What Apple will do in the 2000s，We want to be a brand that defines this generation。”Is 188bet game going to rule the entire travel world？　

Varsha: Our mission is to create a brand that gives everyone a sense of belonging，A brand that everyone loves。Jonathan is very good at brand communication，He is a very creative and smart man。

For those who know our brand，Everyone loves this brand；But whether you believe it or not，Actually, many people still don’t know about 188bet game，What we have to do is to enhance everyone’s awareness of the brand，Build deep relationships with users and hosts。We hope everyone has a great experience，I will be able to share many interesting stories when I come back。　

That’s for sure，188bet game has the opportunity to revolutionize the way we travel。Our vision is，Ten years later，When everyone talks about travel，The first thing that comes to mind is 188bet game，Think this is the way to travel。