In the LeTV 188bet best bookmaker Financing Conference that just ended this afternoon，LeTV 188bet best bookmaker announced the completion of 8 billion yuan in Series B financing，The total post-investment valuation reached RMB 21.5 billion。After Series A financing ，LeTV 188bet best bookmaker doubled its valuation 12 times in just 13 months。

LeTV 188bet best bookmaker’ current round of financing was led by HNA Capital，Zhongze Culture jointly led the investment；Anxing Assets、CICC Qianhai、Xinpai Capital、Zhongtai Securities、188bet best bookmaker Power、China Construction Investment Trust、BOC Guangdong Finance、Celestica Fund、Xiang Yuxing Investment、More than 20 institutions including Chuangpai Capital；Sun Honglei、Liu Tao、Chen Kun、Huo Siyan、Du Jiang、Zhou Xun、Jia Nailiang、Chen Sicheng、Ma Su、Wang Baoqiang、More than 10 celebrity individual investors including Chen Xiao followed the investment；LeTV Group、Oriental Huifu and other Series A and Series A+ shareholders increased their holdings，Institutions such as Wanda and Yunfeng, which were investors in the last round, also continued to invest。

Since its establishment in March 2014，LeTV 188bet best bookmaker has become China’s largest 188bet best bookmaker content platform and one of the largest top event operation and management organizations。

There are reports，The market value of China’s 188bet best bookmaker market reached 400 billion yuan in 2014，And by 2025，The value of this market will exceed 5 trillion。

After Series A financing ，LeTV 188bet best bookmaker, which doubled its valuation 12 times in just 13 months, has almost all the 188bet best bookmaker consumption resources you can think of，How is all this done？

After this financing，Facing the Chinese market with a lack of payment habits and huge copyright resources that need to be digested，How will this emerging unicorn in the 188bet best bookmaker business field face it？

Future，Most of your 188bet best bookmaker consumption will be related to LeTV 188bet best bookmaker

September 2014，LeTV 188bet best bookmaker divested its parent company LeTV.com and began to operate independently，Describes the company's business form as "event operation + content platform + intelligence + value-added services"。After independence，LeTV 188bet best bookmaker’ biggest impression on the outside world has always been its “crazy purchase of copyrights”。

Currently，LeTV 188bet best bookmaker already has 310 top events、Copyright to over 10,000 events，72% of which are exclusive rights。Benefit from this，The newly launched LeTV Super 188bet best bookmaker Membership，will also have the most event privileges in the world，Much more than ESPN、SKY and other established pay TV channels。

Different from other content consumption areas，In the field of commercial 188bet best bookmaker，The acquisition of copyright and high-quality broadcast content does not mean that the user、Absolute protection of capital and income，Event Operations、The production of live broadcast technology and post-production content largely considers the risk tolerance of the copyright owner。

LeTV 188bet best bookmaker also produced a report card that convinced the market through its performance last year。

But similar to most content supply platforms，The era of just throwing money at piling up copyrighted resources has long passed。LeTV 188bet best bookmaker’ solution is，In the company’s sector structure，Press event IP from top to bottom、Content production、Intelligent hardware and value-added services to build a chain vertical to the entire 188bet best bookmaker industry，In this way, the past 188bet best bookmaker media model that could only rely on traffic in exchange for advertising was extended to the business exploration of user payment model，Complete the transition from 2B to 2C。

In the service field closer to users，LeTV 188bet best bookmaker in Smart Hardware、188bet best bookmaker e-commerce、188bet best bookmaker Games、188bet best bookmaker Ticketing、188bet best bookmaker lottery betting and other aspects have been targeted in a targeted manner:

• LeTV super bike released in August 2015 and action camera and drone unveiled at CES earlier this year。

• Layout LeTV VR and LeTV Super Car.

• LeTV 188bet best bookmaker Mall has become the largest vertical e-commerce platform in the 188bet best bookmaker field，Has exclusive online authorized products such as MLB (Major League Baseball)。

• After becoming the largest 188bet best bookmaker game distribution platform，LeTV has also begun its attempts in the field of game development。

• February 2016，LeTV 188bet best bookmaker leads Octopus Lottery’s Series B financing，And launch the Chinese Super League betting game in March。

• ·Holding football data company Souda Football，And build on this basis to cover football、Basketball、Tennis、A large 188bet best bookmaker competition database including golf and other 188bet best bookmaker。

• Acquisition of Octopus TV，Carry out anchor training plan，UGC platform that promotes 188bet best bookmaker content。

• Different from the previous oligarchs who have taken the lead in a single 188bet best bookmaker field，Started with content platform and event operation，And through smart hardware、188bet best bookmaker e-commerce、188bet best bookmaker Games、188bet best bookmaker Ticketing、Layout and investment in 188bet best bookmaker lottery betting and other fields，LeTV 188bet best bookmaker has formed a closed-loop industrial chain from content consumption to value-added services，This also covers almost all areas of 188bet best bookmaker consumption，The value set also far exceeds the boundaries of a company，This is also the biggest reason why LeTV 188bet best bookmaker received RMB 8 billion in Series B financing。

After financing，How LeTV 188bet best bookmaker uses copyright to build a paid market？

「Take the boxing champion’s fight of the century as an example，The broadcast of this game in an ordinary family in the United States，is 100 USD，The most expensive ticket on site was sold for RMB 870,000。Let’s settle an account，Ten million people in China want to watch this game，If only RMB 100 is charged per person，That’s the value of one billion yuan，And this game only lasted about 30 minutes。This is a very simple revenue model，It is difficult for traditional TV stations to do this now，But the Internet has such opportunities。》

This is an example often mentioned by LeTV 188bet best bookmaker CEO Lei Zhenjian，Also reflects LeTV’s consistent thinking on paid content and member value-added services。In the membership plan just announced last week，The debut of LeTV Super 188bet best bookmaker membership is priced at 590 yuan per year、Quarterly fee 159 yuan、Monthly fee 59 yuan，Cover all terminal screens (including LeTV Super TV、LeTV Super Phone、PC version、Mobile terminal and cinema large screen，And future LeTV VR and LeTV Super Car)，Covering the most top-level event viewing privileges、The ultimate personalized experience and exclusive online and offline competitions and product discounts。

Although there are many voices complaining about the "expensive price"，But compared to the subscription fees of foreign broadcasters，The price of LeTV 188bet best bookmaker paid membership, which is less than a thousand yuan, is quite sincere。

But，For the Chinese market that still lacks payment habits and the huge copyright resources that need to be digested，LeTV 188bet best bookmaker still needs to be linked with more supporting services。

According to plan，LeTV 188bet best bookmaker will start from the 16th round of the 2016 season，Select at least one game in each round as a member-only event。To make this game worth the price，LeTV 188bet best bookmaker will pass 360-degree panoramic signal、9-channel split-screen live broadcast、Multiple language signals、Equipped with excellent commentators (such as Huang Jianxiang，Priority service to LeTV 188bet best bookmaker members)、Live streaming acceleration、Do not disturb advertisements and other methods to package high-quality membership services。

To this，Lei Zhenjian, founder and CEO of LeTV 188bet best bookmaker said，Complete the key shortcomings of China’s 188bet best bookmaker industry，We must get through the last mile of 188bet best bookmaker professionalization—from spectators to users，From free to paid，By creating high-value experiences for users，Complete the closed loop between 188bet best bookmaker events and paying users。

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