April 14，188bet game (835188), the parent company of Lvmama Travel Network, known as the first O2O self-guided tour company in China, released its first financial report after listing on the New OTC Market。Financial reports as of December 31, 2015，Total assets 8.6.8 billion yuan，84 year-on-year increase.67%，Operating income is 31.1.7 billion，The same period last year was 13.9.6 billion， Revenue increased by 123% year-on-year.18%。

2015，While the main operating indicators of Jingyu Lv Mama have increased significantly，Lvmama O2O strategy has established 64 branches in 30 provincial capital cities and prefecture-level cities across the country in conjunction with local 188bet game agencies，Serving both tourists and resources。

Doubling the scale of main business and deploying “Internet + 188bet game” throughout the industry chain

Scenic cultural representation，The substantial increase in operating income is mainly due to the good external environment of the 188bet game industry this year，Lvmama Travel Network has increased its brand marketing efforts、Jingyu’s six major business sectors have improved their market competitiveness through the entire industry chain operation model，Thus bringing about an increase in operating income。Among them，Lvmama Travel Network has focused on strengthening key businesses such as tickets, peripheral tours and outbound tours，At Tickets、Surrounding Tour、Cruise ships and others maintain their leading position in the industry。

Industry analysts think，Under the influence of “Internet+”，The trend of Internetization of traditional industries is becoming increasingly obvious。The total online travel transaction size in my country in 2015 was 5402.900 million yuan，47 year-on-year increase.2%，But compared to mature markets in Europe and America，Low penetration rate of online travel，The Internet 188bet game industry still has a lot of room for development。

In the context of the overall positive outlook for the industry，Jingyu Culture is based on the entire industry chain layout in the 188bet game industry for many years，The strategy of closed-loop one-stop service ecological chain in the 188bet game industry and an O2O open platform integrating online and offline has been gradually realized，This is an important competitive advantage that distinguishes it from other online travel companies。

Break through the “price war” and upgrade IP brand strategy

The financial report also pointed out，At present, major OTAs have adopted "price war" to compete for market share and customers，Squeeze some profit margins。President of Jingyu Group、Hong Qinghua, the founder of Lvmama, once said "win customers" at the beginning of the year、Establishing a brand is called the way to survive in the era of fierce competition。He said，The era of traffic dividends in the 188bet game industry is about to pass，Jingyu’s business sectors will not engage in price wars in 2016，But implant love into the user’s mind。Jingyu Group will develop IP brands in three major categories，Respectively, the channel brand Lv Mama、Service brand Qichuang and marketing and product brand Tentke。

Relevant people from Jingyu Culture told reporters，2016 to present，Jingyu Group’s business scale continues to maintain rapid growth，Main business indicators all achieved rapid growth；And passed the establishment of 188bet game investment fund，Acquisition in cash、Equity swap and other methods，Accelerate the launch of branded 188bet game products with unique IP into the market。In addition, we will further promote the establishment of branches nationwide and the construction of physical stores，A large channel network with a nationwide layout is forming。

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