April 19，Lvmama Travel Network released the "2016 188bet Online Sports Betting and Casino Consumption Report"，Based on international 188bet Online Sports Betting and Casino company data and Lvmama platform 188bet Online Sports Betting and Casino user big data，Ages of 188bet Online Sports Betting and Casino passengers in 2015、Number of travelers and time、Product preferences、User loyalty、Comprehensive analysis of 188bet Online Sports Betting and Casino culture awareness and other aspects。

"Report" display，The number of Chinese outbound 188bet Online Sports Betting and Casino tourists reached 1.9 million in 2015，Market transaction size reaches 4.5 billion yuan；Among them, the online 188bet Online Sports Betting and Casino market size is 13.300 million yuan，60 year-on-year increase.1%，13 percentage points higher than the transaction size of China’s online travel market in 2015。188bet Online Sports Betting and Casino travel is cost-effective、Comfortable and relaxed cross-border travel and leisure duty-free shopping have aroused great interest among Chinese tourists。

It is worth mentioning，Shanghai、Tianjin、Beijing、Hong Kong and Guangzhou have become the top five cities in the source of 188bet Online Sports Betting and Casino passengers；Xi’an、Chengdu、Chongqing、Wuhan、Xiamen has the fastest growth rate of tourists。

The number of tourists has doubled and more than half of tourists will make multiple purchases

"Report" display，As leisure travel and outbound travel continue to rise，China’s 188bet Online Sports Betting and Casino tourism has entered a period of explosive growth。2015，Affected by the increase in national 188bet Online Sports Betting and Casino tour activities and charter cruises，The number of trips on Lvmama platform more than doubled year-on-year。

When tourists choose 188bet Online Sports Betting and Casino products，Entertainment richness、Brand awareness and itinerary comfort are the most important reasons for tourists to choose cruises。Therefore，The proportion of female tourists exceeds that of males by 8 percentage points；The zodiac sign that loves 188bet Online Sports Betting and Casino ships is "the pursuit of perfection、The picky Virgo，Accounting for 11%，The second is Aquarius；34% of tourists travel with couples to enjoy the "world for two"，29% spend family time with their children，24% travel with parents and friends；Shown in the Lvmama 188bet Online Sports Betting and Casino Tourist Survey，Most tourists will choose additional paid items，And strong willingness to consume，Among them, duty-free shops are the most popular for shopping。

The "Report" pointed out，Compared to general online travel products，188bet Online Sports Betting and Casino tourists have very high user stickiness，61% of tourists will order 188bet Online Sports Betting and Casino products multiple times；At the same time，Tourists usually need a long time to prepare before traveling，Nearly half of users reserve products more than 2 months in advance；From the perspective of ordering time throughout the year，Students on summer vacation 7、August is the peak time for tourists to choose cruises，The second is the Spring Festival；At present, first-tier cities with strong comprehensive economic strength are still the largest source of tourists for 188bet Online Sports Betting and Casino tourism。

Tourists born in the 1980s prefer technology and high-end exotic routes are blue ocean

188bet Online Sports Betting and Casino is not a simple means of transportation，But a resort floating on the sea，Provides every comfort imaginable、Convenient experience and advanced facilities。"Report" display，The "Costa Selena", which focuses on European style and ancient Roman culture, became the most popular 188bet Online Sports Betting and Casino ship last year、The technologically advanced "Royal Quantum of the Seas" is more popular among tourists born in the 1980s、Princess Cruises Sapphire and Skysea Cruises New Century won "Best Gourmet 188bet Online Sports Betting and Casino" and "Best Value for Money 188bet Online Sports Betting and Casino" respectively。On the choice of cabin，Sea view rooms and balcony rooms are the most popular among tourists。

Among many 188bet Online Sports Betting and Casino lines，More than 83% of Chinese tourists prefer Japan-South Korea routes when going overseas，Followed by Hong Kong, Macao and Taiwan、Southeast Asia (Vietnam) routes, etc.。Japanese ports shine in 2015，Plus Japan’s new visa-free policy for 188bet Online Sports Betting and Casino ships，188bet Online Sports Betting and Casino products to Japan show unprecedented richness。"Report" display，The most popular 188bet Online Sports Betting and Casino destination among tourists is Kagoshima、Fukuoka and Nagasaki。

Due to the distribution characteristics of China’s legal holidays and travel habits，Short-distance routes of 4-5 nights are more in line with market demand，Accounting for 87%。For guests with flexible time，Lvmama also launches many innovative 188bet Online Sports Betting and Casino products that are personalized and longer-term，Costa Cruises 86-day round-the-world itinerary、46-day South Pacific route, etc.，This type of product will become the main pioneer in the high-end 188bet Online Sports Betting and Casino market in the future。"Report" display，Mature tourists who have experienced short-distance cruises are more likely to choose to take cruises in exotic countries，You have time to fully enjoy the 188bet Online Sports Betting and Casino across the ocean，You can also appreciate the customs and customs of the destination。Also，More and more tourists are beginning to pay attention to quality travel，Donkey Mama and others have launched free cabin selections、Free 188bet Online Sports Betting and Casino insurance、Additional 188bet Online Sports Betting and Casino services such as shore wifi。

High growth, low penetration, 188bet Online Sports Betting and Casino culture still needs to be "grounded"

As a major consumer country, China has shown great potential in the 188bet Online Sports Betting and Casino market。According to statistics from the 188bet Online Sports Betting and Casino and Yachting Branch of China Communications and Transportation Association (CCYIA)，In 2015, the country received a total of 629 188bet Online Sports Betting and Casino ships，35% year-on-year increase；2.48 million 188bet Online Sports Betting and Casino tourists entered and exited，44% year-on-year increase。

The "Report" pointed out，In addition to high growth，China’s 188bet Online Sports Betting and Casino industry still shows “low penetration rate、Features of “low customer unit price”。Currently，The global 188bet Online Sports Betting and Casino tourism consumption penetration rate in the United States is 3.5%、Australia 3.4%，And China has less than 0.05%；Also，The unit price of 188bet Online Sports Betting and Casino passengers with per capita consumption of 5,400 yuan also has a large room for growth。

Although China’s 188bet Online Sports Betting and Casino tourism market is hot，However, residents in inland cities still have low awareness of 188bet Online Sports Betting and Casino products、High travel costs and lack of suitable package products，It is a rich mine worth exploring by tourism companies。

For example, Lv Mama has targeted the inland market this year，Respectively in Changsha、Xi’an、Sichuan、Xinjiang、Chongqing、Xiamen、Guangzhou、Kunming and other places have carried out more than ten consecutive "Donkey Mama 188bet Online Sports Betting and Casino Tour and 188bet Online Sports Betting and Casino Goddess Selection Events"。Through more intuitive “intimate contact”, consumers in inland cities in China will fall in love with this new way of vacationing，Further develop and cultivate the 188bet Online Sports Betting and Casino market。

Ni Jiali, general manager of Lvmama’s outbound travel division, told reporters，This year, Lv Mama has not only chartered 27 ships through the "platform + direct shipping" strategy，Become the largest outbound 188bet Online Sports Betting and Casino charterer in the industry，I would rather go through activities like the "188bet Online Sports Betting and Casino Goddess" audition，Promote 188bet Online Sports Betting and Casino culture，Create "booking a 188bet Online Sports Betting and Casino，Just go to Lv Mama’s strong IP brand impression。

[Extra number! 】The "Zhihui·2016 China Tourism Consumption Innovation Summit" with the theme of "Integration·New Ecology" will be held on June 16 at the National Convention Center，Domestic 188bet Online Sports Betting and Casino by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together，Go straight to the forefront of the tourism consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join