Looking back on last year，This year is a turbulent year for my country’s online 188bet game market。On the OTA side，Several major domestic airlines have fallen out with Qunar.com，Ctrip was exposed to two "fake air tickets" incidents in succession。After a fierce battle，Ctrip has acquired eLong and Qunar，Became the OTA world that unifies air tickets and hotels。But the war is not over yet，Who will have the last laugh is still unknown。

The growth rate is amazing, developmentLarge space

According to data from the "2016-2021 China Online 188bet game Industry Development Prospects Forecast and Investment Strategic Planning Analysis Report" of the Qianzhan Industry Research Institute，First half of 2015，The total transaction size of online tourism in my country is 1654.800 million yuan，35 year-on-year increase.6%。And the online 188bet game penetration rate in the first half of last year was 8.9%。According to the annual comprehensive report on China’s online tourism released by Analysys Think Tank last month，Past year，The total amount of online 188bet game transactions in my country reached 4326.300 million yuan，Year-on-year growth of 39.9%，For the first time, China’s online tourism penetration rate has reached 10%。

So what do these data and research reports show?Very simple，my country’s online 188bet game industry developed rapidly in the first half of last year，However, in the second half of the year，The growth rate is even more amazing。Also means，my country’s Internet 188bet game industry still has a lot of room for development。

Facing this tempting big cake，Ctrip、Tongcheng、Where to go、Alibaba 188bet game、Tuniu has begun to make its own plans。Take several giants as examples。

Ctrip: Comprehensive layout in all dimensions

Viewed from Ctrip’s Investment and Acquisition Map，The entire pattern is fully covered before 188bet game、Lvzhong、Brigade Queen，Domestic and overseas 188bet game、Big traffic, small traffic、Standard accommodation and non-standard accommodation。OTA field，Ctrip has invested in Tongcheng、Buy shares in Tuniu、Acquisition of eLong、Holding Qunar，Becoming the largest player in the OTA field involves outbound 188bet game、Transportation、Accommodation、Own business, etc.。

Where to go: small traffic、Hotel SaaS、High-end hotel layout，Improve service guarantee

The biggest trend of Qunar.com in 2015 is to accept the share swap with Ctrip，Ctrip becomes the largest shareholder of Qunar。The main trend of our own business in 2015 is to develop overseas business、188bet game SaaS、Layout high-end hotel booking、Luxury yacht business，The above functions are service upgrades based on guarantee，In addition, it is also involved in the financial field。

Tuniu: Finance、Key layout for outbound tourism，Get involved in self-driving 188bet game、Conference Business 188bet game、188bet game Film and Television

Tuniu did not invest in the company in 2015，Mainly focus on the expansion of its own business。Also involved in outbound 188bet game、Finance、Self-driving tour、Conference Business 188bet game、188bet game, film and television and other fields，Among the big companies in the tourism industry，Tuniu has tried the most new areas through its own business。

Tongcheng: frequent offline 188bet game agencies，Invest in Datang International Business 188bet game to supplement TMC business

2016 is Tongcheng’s outbound 188bet game year，To deepen the development of outbound 188bet game，Tongcheng except key destinations、Outside the starting point strategy，The big transportation strategy is also one of its key strategies。

Alibaba 188bet game: From a channel platform to a comprehensive service platform for tourism resources

Among these giants，As a 188bet game company，Ali 188bet game is the most convenient and quickest。Comprehensive upgrade of the “Future Scenic Area” strategy from “Ma upstream”，Tourists can play first and then pay，Save the pain of queuing up to buy tickets，You can also be "penniless" in a scenic spot，Use your mobile phone to pay for food, drink and entertainment throughout the process，You can also use your mobile phone to navigate scenic spots，You no longer have to worry about finding a bathroom or a parking lot。In terms of accommodation，Alibaba 188bet game joins hands with Huazhu to launch “Credit Stay” and “Future Hotel”。

The fierce battle is fierce, who can have the last laugh

Seeing these giants sharpening their knives，When everyone wants a piece of the big cake。I wonder if you guys have ever thought about it，How big is the online 188bet game cake?？Tell the truth，This cake is amazingly big。In the past 2015,my country’s domestic tourism exceeded 4 billion,Domestic tourism revenue exceeds 4 trillion yuan，This number is second only to the GDP of Zhejiang Province as a whole last year (ranked fourth in the country)。The hugeness of this cake can be seen。And with the influx of capital into the online tourism industry，Online 188bet game companies have achieved market segmentation and integration，my country’s online 188bet game market has transitioned from the past exploration period and market launch period to a period of rapid market development。Industry competition has also reached a fierce stage。

And in 2016，Online 188bet game consumption will continue to penetrate，The online 188bet game industry will maintain rapid growth。At the same time，The trend of online and offline integration in the tourism industry will continue to strengthen。But，Residents’ 188bet game tastes will become more diverse in 2016;Tourists will gradually dominate tourism products，The added value of tourism may become a new tourism market。

First of all, free 188bet game will be more popular

With the post-80s generation、The consumption power of the post-90s generation is gradually improving，They are increasingly becoming the backbone of the tourist army。This makes the tourist group appear younger，The trend of individual 188bet game in the tourism market is becoming more obvious。At the same time，Free 188bet game products are naturally attractive to young people，It is easier to meet the diverse needs of young people for tourism。

Secondly, private customization is becoming mainstream

The development of independent 188bet game may bring about the popularity of private customization model。Private customization has “freedom、Depth、Private” features，Be able to fully consider the needs of tourism consumers，is a further upgrade to free 188bet game。Private customization mode not only allows tourists to experience more fun during 188bet game，At the same time, it can also play a role in promoting and promoting the tourism industry itself。

With the advent of the Internet era，The new trend of online 188bet game is developing rapidly，Compared with traditional tourism，Online 188bet game has huge advantages。As of the end of last year，The penetration rate of online 188bet game has exceeded 10% for the first time，Meaning that there are still 90% of the market to be developed in the future。Judging from the overall upward trend of online tourism in my country in 2015，It is estimated that the transaction size of China’s online 188bet game market will reach 5420 in 2016.900 million。

Comprehensive actions of major 188bet game companies in 2015，Free 188bet game and private customization will become hot spots in 2016。Plus Alibaba’s radical development strategy of “Go”，The independent 188bet game and private customization markets will inevitably see various “price wars” and “rivalries” reappear in 2016。The market is huge，The ambitions of giants are not small either，Everyone wants to be the industry leader，Have the absolute right to speak。But tourism is a rare industry among many industries where factions can be seen，It is difficult for a single company to become the king of the market。At the same time，The fierce battle has begun anyway，How does it end?，We will wait and see。

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