Andrewchen: 6pm is the time when 188bet engagement is highest

Industrial Investment Author of this article: 188bet 2016-05-19
188bet data display on Leanplum platform,TV is an important choice for leisure time, especially after get off work。Known through analysis,People are most engaged with push notifications in the evening,Mobile screen usage was high at that time,People watch TV and interact with push notifications。

188bet mobile apps are the cornerstone of engagement and retention strategies,But we know very little about it。We investigated some 188bet data on the Leanplum platform,Reveals some interesting trends。

Number of 188bet on weekdays in North America

The graph below shows the number of 188bet marketers send per hour,and user interaction with these 188bet。The cable represents the number of 188bet sent,The red line represents the number of 188bet opened by users。

Through the picture above,We noticed an interesting trend,The number of pushes sent and opened increases over 188bet,Reaches a small peak at noon,Another small peak reached at 3pm,But the highest peak occurs in the evening。The trend after evening is very interesting,The open volume is higher than the sent volume after 6 pm。This shows that although the mobile app sends a large number of pushes before evening,But,More effective after evening,The level of participation was higher back then。

This curve is very interesting,So we will take a detailed look at the behavioral patterns of users interacting with 188bet throughout the day。

People’s daily activities and 188bet engagement trends are consistent

American Time Use Survey’s dynamic graph shows why the 188bet trend graph above makes sense。

From 7 a.m. to 9 a.m.,People get up and prepare for the day: eating、Wash up、Work,Then start working。These morning activities illustrate why tweets before 12 o’clock receive low engagement。At around 3pm people’s activities started to change,At this time, the 188bet sending volume and open rate also become higher。This time may be when people take a rest、Afternoon tea time,Of course it’s also when looking at the phone。Most leave the office at 6pm,Start leisure activities。

Therefore,It is reasonable for 188bet opening volume to peak from 6 pm to 9 pm。People start turning on their phones after get off work,Browse Apps、Log in to social media。These leisure activities last until 10pm,After that, most people started to wash up、Getting ready for bed。188bet engagement peaks coincide with leisure time after get off work。

Media 188bet

Leisure activities are associated with higher open volume of 188bet。So what do people do in their leisure time?Flurry’s daily media usage time graph reveals interesting trends:

There are two peaks in Internet visits,8am and 7pm respectively;

iOS and Android app usage increased from 7 a.m. to 9 p.m.;

TV viewership increases after hours,Highest viewership between 7pm and 11pm。

Ofcom’s survey also shows a similar trend:

Both images are displayedTV is an important choice for leisure 188bet, especially after get off work。Voice communication is at its lowest during the day,But online communication (SMS/email) lasts all day。

188bet engagement vs. media visits

Through the above analysis we can infer why people are most engaged with 188bet in the evening,Mobile screen usage was high at that time,People watch TV and interact with 188bet。

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