The tourism market is in the ascendant，“Internet + Tourism” has unlimited imagination。The National Tourism Administration's "2015 China Tourism Statistics Report" shows that the proportion of tourists entering scenic spots through 188bet Live Casino agencies dropped from 60%-70% in 2010 to 20%-30% in 2015，Independent travelers account for 75% of the tourists in the scenic spot。The rising proportion of independent 188bet Live Casino is closely related to the rapid development and maturation of online 188bet Live Casino services，And 71.2% of independent tourists hope to obtain one-stop solutions and complete 188bet Live Casino product purchases、Consumption experience。

Tencent CDC User Research Center conducts online questionnaire survey and qualitative user interviews，Using comprehensive data to provide you with an in-depth analysis of the competitive landscape of the online 188bet Live Casino market in 2015，Secret 188bet Live Casino information guide search、Air ticket booking、Hotel reservation、How the four key links of purchasing attraction tickets throughout the entire 188bet Live Casino process are being subverted by the Internet。

Data from the National Tourism Administration，China’s domestic tourism exceeded 4 billion in 2015，Outbound 188bet Live Casino reaches 1.200 million visitors，China domestic tourism、Outbound tourist arrivals and domestic tourism consumption、Overseas tourism consumption ranks first in the world。

These astonishing figures are only a glimpse of the booming development of our country’s 188bet Live Casino market，Also reflects 188bet Live Casino，This "petty bourgeoisie" activity with a sense of ritual more than ten years ago，has entered the homes of ordinary people，Become one of the popular leisure and entertainment methods。

Data source: 2015 Online 188bet Live Casino Market Network Questionnaire，Unless otherwise stated, all data comes from this channel

“Public people” and “common people” are too vague，On the way to 188bet Live Casino，Who are they？We will pass gender、City、Income、Four basic attributes of age，Portrait of travelers behind 4 billion trips。

Note: In this research，188bet Live Casino includes surrounding tours、Long distance 188bet Live Casino、Outbound 188bet Live Casino, etc.

Income level is an important factor affecting 188bet Live Casino rate。The obvious turning point appears in the 2001-3000 yuan range，Meaning that a monthly income of 3,000-5,000 yuan is one of the basic conditions that triggers user 188bet Live Casino behavior。

After 70，As the current economic strength、Life experience、Time、The generation with the most golden physical strength，The proportion of traveling is significantly higher than that of other groups。

188bet Live Casino tourism fully penetrates the three pillars of traditional tourism

188bet Live Casino information/guidelines、Air tickets、Four types of online 188bet Live Casino services for hotels and attraction tickets run through the entire user journey，Also the focus of this study。Interview display，Users have different usage habits of online 188bet Live Casino services，Diverse usage scenarios，For example, 188bet Live Casino information/guide inquiries may involve understanding the attractions in advance、Itinerary planning、Go to destination、Destination navigation、Audio guide、Various scenarios such as food and accommodation inquiry。

Analysis from the perspective of tourism industry，These four types of online 188bet Live Casino services fully penetrate the three pillars of the traditional tourism industry: transportation and passenger transportation、Accommodation and 188bet Live Casino agency industry。Through these four types of online 188bet Live Casino services, we can more intuitively understand the impact and changes of online 188bet Live Casino on the tourism industry。

188bet Live Casino information/guidelines—map applications are booming

Checking 188bet Live Casino guides is often the first step when traveling。90% of users have developed the habit of checking guides，Most of them will be viewed through online channels。

In the channels used by the user，Baidu Map and Ctrip account for the highest proportion。Ctrip benefits from a relatively complete 188bet Live Casino ecological service chain，Occupy a place in this market。Higher usage rate among first-tier cities and young and middle-aged people。

Discovered by calculating the conversion rate from the used channel to the most commonly used channel，Search engine、Mafengwo and Baidu Map have the highest conversion rates，Mafengwo has outstanding user stickiness。

Baidu Map as a typical LBS service，Has natural advantages。Due to early user contact，Low access threshold，Higher usage among post-90s and post-00s。Post-00 users’ response to Baidu Portal’s series of products (Baidu Map、Search engine、Baidu 188bet Live Casino) is particularly dependent on。

The most commonly used channel for users to view 188bet Live Casino information and strategies，Baidu Map、Ctrip and search engines account for the highest proportion。The usage rate of search engines in second-tier cities is significantly higher than the average。

Online 188bet Live Casino bookings are booming

Transportation、Accommodation、And tourism are the three pillars of the tourism industry，According to CNNIC's "Statistical Survey on China's Internet Development Status" data summary trends over the years，Discover that the impact of the Internet on these three types of services is gradually deepening，Online 188bet Live Casino is rapidly subverting the traditional tourism industry。

Air ticket booking、Hotel booking and attraction ticket booking，As a business that generates capital precipitation，Become the deer of the Central Plains pursued by various online 188bet Live Casino products。The penetration rate of online ticket booking and hotel booking exceeds three-quarters，Attraction ticket bookings have relatively greater room for development。

Tickets and air tickets - official channels are favored

Ctrip、Official channels and Qunar are the most popular 188bet Live Casino channels for booking tickets and air tickets。Interview display，The reasons cited by users for using Ctrip include “it is the company’s cooperating air ticket supplier” and “discounted air tickets are cheaper”。Users think that Qunar has “larger discounts”，There are many special air tickets” “The introduction is very detailed” “The operation process is relatively smooth，Very convenient”。

The usage rate of official channels is very stable among different groups of people。Ctrip and Qunar have the same distribution trend，More popular among first- and second-tier and white-collar workers。

Hotel Accommodation—Ctrip and Meituan lead the way

Ctrip has the highest proportion of hotel 188bet Live Casino booking users、Meituan and Qunar。

Ctrip and Meituan have obvious differences in their main user groups。Ctrip is born in the 70s and 80s、White-collar 188bet Live Casino、Higher penetration rate among first- and second-tier 188bet Live Casino，Meituan targets the post-90s generation、Student User、Third and fourth tier 188bet Live Casino are more attractive。

Interview shows，188bet Live Casino from third- and fourth-tier cities are traveling abroad or booking hotels for colleagues and leaders，More choices: Qunar or Ctrip，Choose Meituan when traveling around or staying on your own。188bet Live Casino believe that Ctrip’s “hotel information is complete”，Detailed introduction” “Friends around me say it’s easy to use” and “Convenient”，Qunar “The hotel is of higher quality” and “convenient”，Meituan is “cheap” and “used to group buying”。Some 188bet Live Casino also mentioned using major express hotel APPs，“Have points and memberships”, “Cheap” and “You can stay in special rooms” are the most attractive to 188bet Live Casino。

Attraction tickets - 188bet Live Casino booking has huge room for development

The proportion of users who do not book attraction tickets through 188bet Live Casino channels reaches 28.6%，Significantly higher than tickets, air tickets and hotel bookings，Users are used to having a larger boot space。Female user、White-collar users、Users born in the 1980s and users in first-tier cities have a higher proportion of using 188bet Live Casino channels to book attraction tickets。

The most popular 188bet Live Casino attraction ticket purchasing channel for users is Ctrip、Meituan and Qunar。10% of users use official 188bet Live Casino channels to purchase tickets。

Sharing the differentiated 188bet Live Casino market—Ctrip VS Meituan

Ctrip and Meituan both have high market shares in the field of online 188bet Live Casino booking。Ctrip as a professional online ticketing service company，Created a guide to provide、Train and air ticket booking、Hotel reservation、Ticket booking、A complete tourism service ecological chain including global shopping。Users in first-tier cities、White-collar users、Users born in the 70s and 80s have an advantage among the main consumer groups。

Meituan is no longer just a group-buying giant in the catering category，Also has a place in the 188bet Live Casino booking market。With its high penetration rate of group buying services in third and fourth cities，Occupy opportunities in the differentiated tourism market。Meituan in third- and fourth-tier cities、Student users and working users、High usage rate among post-90s users。

Tongcheng has a high penetration rate among 188bet Live Casino born in the 1970s

Tongcheng 188bet Live Casino’s online booking service has a high penetration rate among first- and fourth-tier users，The strategy service has a higher penetration rate in second-tier cities。Tongcheng’s penetration rate among users born in the 1970s, who have the highest proportion of 188bet Live Casino, is significantly higher than that of users in other age groups。

Postscript: Instructions for selecting research products

The research products selected for this study include those mentioned by users in the interviews、As well as typical online 188bet Live Casino products and 188bet Live Casino service distribution platforms with high market shares，Including Ctrip、Where to go、Tuniu、Tongcheng、Taobao, etc.。

In addition，We also discovered during the interview，Products providing online 188bet Live Casino services are no longer limited to online 188bet Live Casino platforms，Map class、Group buying apps also occupy a place，Search engines have been mentioned many times by users as a portal for obtaining information。

Take Baidu Map as an example，Relying on the unique advantages of LBS services，Baidu Maps creates a comprehensive route planning、Introduction to attractions、User comments、Audio guide inside the attraction、Air ticket booking、Hotel reservation、A closed-loop online 188bet Live Casino service that integrates ticket booking。

We saw it at the same time，For creating a closed loop of tourism services，Various online 188bet Live Casino products reflect consistent preferences。Whether it is Mafengwo, which started by providing strategy information，Meituan started to enter the online 188bet Live Casino market through hotel group buying，Or the map application mentioned above，Everyone starts with their own superior services，Develop and improve other online 188bet Live Casino services，Different paths to the same destination。So when analyzing the four types of online 188bet Live Casino services，We do not differentiate between various products，Another advantage of not distinguishing separately is that it can be seen intuitively，Whether the strategy of creating a complete closed loop has the desired effect on the user side，That is, whether users tend to complete all required 188bet Live Casino services in the same 188bet Live Casino service product。

final，The online development of traditional channel 188bet Live Casino service providers is also an important component of the online 188bet Live Casino market，Therefore official channels are also included in the research products。

188bet Live Casino Questionnaire Survey

Data source: Tencent Questionnaire (wj.qq.com)

Published date: December 28, 2015-January 4, 2016

Target: QQ 188bet Live Casino

Data processing: 3677 valid samples were obtained after data cleaning，And according to CNNIC's "The 36th Statistical Report on China's Internet Development" Gender of Internet 188bet Live Casino、Age matching。

Qualitative in-depth interview

Interview date: November 22, 2015 - December 1, 2015

Interviewee: Multiple third- and fourth-tier cities (Mianyang、Jiujiang、Jinzhou) 37 Internet 188bet Live Casino，Covering middle school students、College student、Working people、White-collar workers, etc.。

This article is from Tencent CDC

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