After long negotiations and construction，The first Disneyland in mainland China finally opens。What will be the effect of Shanghai 188bet app’s operating model？How will the opening of Disneyland drive Shanghai's economy？Are China’s local theme parks facing more intense competition？One time，About 188bet app’s “money scene”，Become a hot topic in the industry and even the public。Opening of Shanghai 188bet app Resort，It has more iconic meaning，Not only for Chinese cities to transform from work-oriented cities to living cities、Enjoy the city、The transformation of cultural, entertainment and creative cities provides an important benchmark，More importantly, it has stirred up the theme park market in mainland China。There are expert predictions，China’s theme parks may usher in accelerated industrial agglomeration in the future、The trend of increasing market concentration，At the same time, it will have an impact on small and medium-sized theme parks。Another thing that cannot be ignored is，Theme park bubble in China’s local market，will be revealed in the new round of competition。

Mickey Mouse’s 188bet app Dream

Exit the southern section of Pudong Section of Middle Ring Road in Shanghai，There is a fork in the road ahead，Connecting two elevated roads，One way to Pudong Airport，The other leads to 188bet app Tourism Resort - representing two important economic growth points in Pudong New Area - the port economy with the airport as the core，And the tourism economy with Shanghai Disneyland as the core。

The elevated road in the resort was specially built by 188bet app City for Disneyland。There are still three days until Disneyland opens，There is almost no car on this newly opened elevated road，Only a Mickey Mouse silhouette on the intersection sign，Highlight the difference of this road。

In downtown Shanghai，In addition to occasionally seeing 188bet app stars in shopping malls and other entertainment and leisure places，This is the first one in mainland China，And the upcoming Disneyland does not seem to attract much attention from Shanghai residents。But enter Chuansha Town, Pudong New District, Shanghai, where Shanghai Disneyland is located，Only to feel some 188bet app atmosphere，The construction and improvement of some supporting infrastructure are still in full swing，Public signs with the words "In order to cooperate with the opening of Disneyland..." can be seen everywhere。

188bet app is coming，This theme park with the slogan “Lighting up the strange dreams in your heart”，Whether it will bring new magic to this land？

188bet app may take 11 years to recover the cost

Morning of June 16th，5-year-old Hao Youyou is wearing a princess dress from The Little Mermaid，Holding the stuffed toy dog ​​I just bought，Appeared at the entrance of Disneyland in costume。While waiting for the park to open，She and her mother "shopping" for 14 items at a store in a nearby 188bet app town，A total of more than 2,000 yuan was spent。“It’s not easy to have a baby even once，I think she likes it，Just bought it。"Mama Hao said。

Merchant revenue is one of the important sources of revenue for Disneyland Resort。According to data provided by 188bet app，There are more than 30 stores in Shanghai 188bet app Resort，Each store provides visitors with entertainment and shopping experiences with its unique theme and magical story，Make tourists’ vacation trip full of joy。

Gu Zhengwei, Director of Merchandise Department of Shanghai 188bet app Resort, introduced to China News Weekly，The resort has developed thousands of products to suit consumer preferences，All products are designed and developed with the Shanghai 188bet app Resort logo，Production through local and other partner suppliers，I am very satisfied with the results of the current trial operation，But asked for specific data，He expressed inconvenience to disclose。

The entire Shanghai 188bet app Resort includes a theme park、Two theme hotels、An international-class shopping, dining and entertainment area "188bet app Town"，And a leisure area "Wish Star Park"。Except Disneytown and Wishing Star Park, which are free，It costs a lot of money to enter Shanghai Disneyland and stay in the two theme hotels。

Judging from the ticket price，The adult ticket price for 188bet app Disneyland on peak days on weekends and holidays is 499 yuan，Weekday fare 370 yuan。

From the perspective of accommodation costs，The two theme hotels have different positioning，The price of a night's stay at the "188bet app Disneyland Hotel" for high-end people ranges from 1,650 to 4,650 yuan，420 rooms in total。The relatively economical "Toy Story Hotel"，The price for one night’s stay ranges from 850 to 1,350 yuan，Total 800 rooms。Both hotels are subject to 15% service charge。

In Disneyland，All restaurants are given different themes，Managed by 188bet app，Catering is mainly fast food，70% of them are Chinese catering，20% Asian cuisine，10% is Western cuisine，The package price is generally around 80 yuan。There are also many restaurants offering a la carte service in the "188bet app Town" adjacent to Shanghai Disneyland，There are many well-known catering companies among them，Mainly renting stores in 188bet app Town，Currently 18 restaurants have officially settled in。

Also，Different from Hong Kong Disneyland’s “one-ticket-all” ticket，Shanghai Disneyland’s classic Broadway musical "The Lion King" is performed at the Walt 188bet app Grand Theater in Disneytown，Need to purchase tickets separately，According to viewing area，Tickets range from 290 to 1,000 yuan。

Although someone has settled the account before，A family of three went to Disneyland，It may cost about 5,000 yuan，The food and beverages in Disneyland are also criticized for being expensive，But it doesn’t seem to scare off the Chinese and foreign tourists who come here。188bet app Disneyland officially starts selling tickets on March 28, 2016，Tickets for the opening day on June 16 were sold out within a few hours。

Opening day，Due to too many tourists，The original plan to enter the park at 12:00 was advanced by half an hour，Most of the tourists who flock here are rushing to the "Tron Speed ​​Light Wheel" of Tomorrow's World，This is also one of the six major 188bet app parks in the world，Shanghai unique project。

In the Garden of Imagination，Two girls are taking selfies and taking photos excitedly，They are from Xinjiang，Arrived in 188bet app two days ago，Waiting at the entrance at around 9 am。Although there is a long queue of tourists waiting to enter the park，It starts to drizzle again，But it did not affect the mood of the two of them。“No guide，Hurry up and play。" A girl smiled。When asked what he thought of the high consumption in the park complained about online，Another girl said，It shouldn’t be too outrageous，Ten thousand steps back，No matter how expensive it is，You still have to consume this amount。

In the opinion of Andrew Bolstein, Vice President of Operations Department of Shanghai 188bet app Resort，No matter the ticket、Catering，Store revenue，They are all tourists visiting the park，Experiences enjoyed from different channels。He told China News Weekly，"Actually，We found that many tourists like this multiple consumption channels very much，And quickly adapt to how to maximize your experience at Disneyland，And consume more，Included in retail、Contribution of income from catering and tickets，This is important to us。”

Among the tourists entering the park on the first day，"China News Weekly" saw many tourists from Europe, America and Japan，There are also many mainland Chinese tourists who have been to Hong Kong 188bet app。The mother of a four and a half year old boy said，Although I have been to Hong Kong 188bet app，The family is still looking forward to this new 188bet app。

Indeed，Six 188bet app parks around the world，Each has a unique style，For different markets and cultures，The Walt 188bet app Company is also working hard to integrate，Try your best to adapt to localized style。Shanghai Disneyland Resort is mainly positioned in the Chinese market，Proposed "Authentic 188bet app，The design concept of "unique Chinese style"。

This concept is well presented。Whether it is a fusion of Peking Opera、Shadow puppet show、The Chinese version of the Broadway musical "The Lion King" with Chinese elements such as walking on stilts，Still on the wall of "Twelve Friends Garden"，Chinese zodiac animals interpreted with 188bet app animated characters，And "Tang Style Tai Chi" tailor-made for Donald Duck，All of them highlight the research and integration of Chinese culture。

To this，Assistant to the President of Tongji University Architectural Design Institute (Group) Co., Ltd.、Deputy Chief Architect Chen Jiliang told China News Weekly，188bet app’s localization is first the localization of IP (intellectual property) itself，For example, the movie "Mulan"，Based on this IP，There is a special float about Mulan in "Mickey's Fairy Tale Train"。The second is the localization of architecture，For example, the traditional Chinese courtyard-style building Manyuexuan，Follow 188bet app’s practice，We will not build a building in the park that is not closely related to IP，But in Shanghai Disneyland，They tried this。Localization of tourism services again，For example, in catering service，Design of Chinese menu, etc.。

“This cannot be said to cater to the Chinese market，In my opinion，It should be more of an adaptation。After all，If you want to operate in China，Some localization cultural habits must be considered。At this point，The Walt 188bet app Company has made great efforts。"Chen Jiliang said。

Occupy 3.9 square kilometers、The first phase of Shanghai 188bet app Resort project with a total investment of approximately 34 billion yuan，How long does it take to make a profit？For this question，National review expert for Shanghai Disneyland project、He Jianmin, Director of the Department of Tourism Management, School of International Business Administration, Shanghai University of Finance and Economics，Estimated based on China’s tourism trade data and Shanghai Disneyland ticket revenue，believes that ticket revenue alone can achieve 19.5 billion yuan a year，Follow 10.5% profit，Recomprehensive exchange rate、Depreciation and other factors，It will take about 11 years to recover the cost。

Mickey Mouse Cheese

86 years ago，When Walt 188bet app signed the first licensing agreement，I’m afraid even he couldn’t predict it，188bet app has taken the first step towards building the longest industrial chain in the global entertainment industry。

November 18, 1928，Mickey made his public debut in "Steamboat Willie" at the Colonial Theater in New York, USA，Since then, he has become the first 188bet app star to become popular around the world。

1930，A New York businessman named George Bergfeldt wanted to give his children a Christmas gift，Purchased Mickey and Minnie figures on toys from 188bet app、Usage rights on books and apparel，It is said that the cost was only 0 at the time。Then Walt 188bet app authorized New York's Byberland Publishing Company to publish and distribute Mickey's publications。Since then，188bet app has taken the first step to expand the industrial chain。

1955，Disneyland opens in Anaheim, California, USA，marks that 188bet app has officially formed a complete industrial chain of "movies-TV stations-derivatives-Disneyland"。After 61 years of development，Form a complete set of Walt 188bet app Parks and Resorts segment business，Included in California and Florida, USA、Tokyo, Japan、Paris, France，And the six 188bet app resorts in Hong Kong and Shanghai, China，Top 188bet app Cruise Lines、Timeshare vacation projects and family group adventure travel projects，More than 130,000 cast and crew members worldwide、Cast Crew and Imagineers，Creating magical experiences for millions of visitors every year。

In Disneyland California，Walt 188bet app proposed the concept of “Four Key Elements”，Safety、Etiquette、Performance and efficiency，Still in use today。

At Shanghai 188bet app Resort，Whether it’s a naive 188bet app friend，Performer in transition，Or a store clerk or a waiter in a restaurant，Everyone will wave their hands to greet tourists enthusiastically，Even an impromptu performance。

At Disneyland，Employees are called "cast and crew"，Their jobs are called “roles”，To emphasize that everyone is part of the “show”。Whether 188bet app’s the cast and crew working “on stage” in the park，The cast and crew who provide support for operations "behind the scenes"，Everyone’s common goal is to make every day’s work exceed tourists’ expectations。

“Happiness” is one of 188bet app’s most prominent labels，It is also the embodiment of the cultural values ​​they have always followed。This culture from the United States to Japan，From France to China，Although countries have different responses，But it is undeniable，188bet app delivers a mainstream value。

What touched Chen Jiliang the most was the American Imagineers’ pride in 188bet app culture。For 188bet app’s creative fantasy，We must implement it to the letter，Even if some construction standards are considered too high by Chinese architects，I will never compromise either，No matter how difficult it is, we must create conditions to complete it。

Based on the concept of happiness that 188bet app always advocates，This derives a sense of happiness in life and family，In Chen Jiliang’s opinion，Is a mainstream value of human society，“And what they put forward is the transmission of this culture，It should be done around its own truth, goodness and beauty。”

Behind the cultural transmission，It is the ability and ambition of The Walt 188bet app Company to operate super IP。As a film and television production-based company，A cultural media group with intellectual property as its core，The Walt 188bet app Company Outside Parks and Resorts，Also owns film and television production、Media Network、Business in four major sectors including interactive media and consumer products。

2006，Robert Iger appointed chairman and CEO of The Walt 188bet app Company。His strategic vision for The Walt 188bet app Company focuses on three areas: Creating the most creative, high-quality content，Encourage innovation and the application of the latest technology and the development of global emerging markets。In accordance with this vision，2006、2009 and 2012，Iger led the company to acquire the industry-leading Pixar Animation Studio、Marvel Entertainment and Lucasfilm，Further enriching 188bet app’s IP。

2015，The 188bet app Company’s total revenue exceeds billion。Among them，Total theme park and resort revenue reaches .1 billion，Still growing at an annual rate of 7%。Every year，There are more than 1.300 million tourists spend their holidays at 12 188bet app parks in 5 countries and regions around the world。

Just in the spring of 2016，188bet app launched 4 movies with global box office exceeding 700 million US dollars: "Zootopia", "The Jungle Book", "Captain America 3" and "Deadpool"。The revenue of the entire film and television entertainment department also increased by 22%。

To some extent，188bet app operates a super IP concept，Rather than real estate concept，The income does not entirely come from tourism income such as tickets，There are also a series of derivative products。Exploring and applying the commercial value of IP，It is an important measure for 188bet app to continuously expand its influence。

Radiation Effect

188bet app’s culture is slowly changing the people here，The economic effects brought by 188bet app are also being looked forward to by local governments and residents。

In the eyes of planners，188bet app’s radiation circle is divided into several layers，With the 7 square kilometers of Disneyland Resort as the core，The first layer of radiation is the surrounding 24.Shanghai International Tourism Resort of 7 square kilometers，The second level is Chuansha New Town and other surrounding areas，The third floor is Pudong New Area，Following that is Shanghai and the Yangtze River Delta region，Even larger areas。

Currently，188bet app Tourism Resort Management Committee has established the "One Core"，Five-piece” development plan，That’s 7 square kilometers of Shanghai DisneylandOutside the core 188bet app of ​​the fake 188bet app，The remaining 17.7 square kilometers is divided into five areas according to southeast, northwest and northwest，The southern 188bet app is the largest，Divided into South 1 and South 2。According to the future planning of each 188bet app: the southern 188bet app is a comprehensive commercial and entertainment 188bet app、The northern 188bet app is the high-end headquarters leisure 188bet app、The western 188bet app is an ecological conservation tourist 188bet app、The east 188bet app is a comprehensive development zone (long term) and the south 188bet app is a low-density development zone (long term)。

"Core Area Phase II、The third phase of the project is in progress，If built，188bet app will be more convenient to travel by subway。The current maximum flow of people in the core area is only 50,000 to 60,000，If you encounter the peak holiday travel period，Maybe hundreds of thousands of people will flock in，At that time，These five surrounding areas can help divert traffic。" Tang Shuoning, vice president of Tongji University Architectural Design Institute (Group) Co., Ltd., told China News Weekly。

According to 188bet app Tourism Resort Development Plan，In the future, the industrial driving advantages of core area projects will be fully utilized，Reflecting the orientation of emerging business formats、Industrial integration orientation、Low carbon smart orientation、Major project drive orientation，Build a complete and diversified industrial development system，Including one major core industry、Six supporting industries and seven extended industries。

For Chuansha, which is 188bet app second layer of radiation，This radiation effect has begun to appear，The most direct thing is the rising housing prices。Lianjia near Chuansha Metro Station，Housing information displayed at the door，The surrounding housing prices have exceeded 40,000 yuan per square meter。

In order to welcome the arrival of 188bet app，Chuansha New Town has relocated 781 companies and 5486 households。In the early stage of land relocation, the method of replacing the central urban area was adopted，Relocate rural residents on planned land in the resort to Huanglou Community in the center of the town and other places，For this，The town government also paid huge losses in land income and increased management costs。Most of the relocated enterprises are township enterprises，The loss of tax sources is also difficult to predict。

But in the eyes of Guan Xiaojun, Secretary of Chuansha New Town，The arrival of 188bet app，It has brought an improvement in industrial energy level to Chuansha, which is facing transformation，Through industrial agglomeration and people flow，New industrial form of high-end service industry，Replacing the original small and scattered enterprise form，At the same time，It will also bring new employment opportunities。According to 188bet app，Shanghai 188bet app Resort is recruiting，Dedicated to the five surrounding communities，1000 positions provided。Guan Xiaojun also said，600 of them are for Chuansha area。“This is to replace the original small and scattered employment form with a standardized employment form，For Chuansha，It is also a direct benefit。”

History，Chuansha was once the center of Pudong，It is also the place where Chinese and Western cultures meet in Shanghai。However, with the gradual expansion of Pudong New Area，The center position of Chuansha has shifted，Beginning of decline。“With the opening of Disneyland，Including the construction of Pudong Airport transportation hub and changes in Shanghai’s urban form，Chuansha will face new opportunities。" Guan Xiaojun introduced，In the future, Chuansha will mainly create a tourism form that is different from 188bet app through the construction of historical and cultural towns，By attracting airport passengers，Build the homestay industry，Improve the level of urban service industry，The historical and cultural town itself also creates conditions for the improvement of industrial energy level。

Because hotels and residences cannot be built in 188bet app International Tourism and Resorts，The two theme hotels in the resort only have 1,200 beds，Far from meeting the needs of tourists，Therefore，For Chuansha，Developing the hotel service industry is also a new economic growth point。

Guan Xiaojun said，188bet app hotel service industry，High-end hotels do not need the government’s intervention，Middle and low-end budget hotels also have their own layout，For the Chuansha New Town Government，188bet app future, we will mainly build the homestay industry，Through government support，Create a batch of B&Bs with cultural characteristics。

actually，Around Chuansha，Budget hotels have begun to quietly layout。On Chuanhuan South Road, 10 kilometers away from Disneyland，JI Hotel, a subsidiary of Huazhu Group, completed the acquisition and renovation of Oudi Boutique Hotel，Advertise "free shuttle bus to 188bet app Town" to attract tourists。And visible from the map，Around Chuansha Town，There are countless hotels of various types。Hao Youyou and her daughter bought more than 2,000 yuan of goods in 188bet app Town and chose to stay in a budget hotel along the subway，More than 200 per night - staying in nearby budget hotels，This is also the choice of many tourists。

But in Guan Xiaojun’s heart，A big game of chess has been played。Due to Disneyland closing at 9:30 pm，He hopes to take advantage of 188bet app，Create "Yechuansha" after 9:30 pm，By creating a famous historical and cultural town，Attract tourists to Sichuanshalai。

As early as 3 years ago，The town government has begun to plan the renovation of Chuansha Old Street，Renovation of four old streets 188bet app old city，Zhongshi Street、Nanshi Street、Xishi Street and Beishi Street，Repossessed some old houses，Lay bluestone pavement，Restored to the quaint old street appearance。At the same time, improve the surrounding environment，Changing the dirty and messy image of the past。

9:30 am，The sun is already a little hot，On Chuansha Old Street in Laochengxiang，The shop owners of some shops gradually moved the door panels away，Started a day of business。On this street，Most of them mainly deal in antique porcelain，There are also some restaurants，Both Chinese and Western food。Maybe 188bet app’s too early，There are not many people on the street，A few shopkeepers with their doors open are still chatting lazily，Waiting for guests to come。

Xuanhao’s ancestor meditation hall is at the end of Zhongshi Street。Xuan Hao is the son of Xi Yuefang, a famous 188bet app opera artist，Lived in Chuansha North Street since childhood，Step on the bluestone road to school every day、School is over。In his impression，The Chuansha Old Street used to be very lively，There are many bookstores along the street，There are bursts of Pingtan sounds from time to time in the teahouse，There is also a library。“The cultural atmosphere is quite strong。" He told China News Weekly。

188bet app 1980s，With the continuous development and expansion of the city，Chuansha Old Street is slowly declining，Xuanhao also left Chuansha，Started jade business，But the memory of the old street is getting stronger in my mind。

2009，Heard the news that the Shanghai Municipal Government announced that the Shanghai 188bet app project will be settled in Chuansha，Xuanhao feels that Chuansha’s opportunity has come。Previously，He opened a teahouse near the World Expo，But it does not operate externally，Just hanging out with friends，pinpinxiangming，Talk about Zen，Appreciating Jade。After hearing the news about 188bet app，He decided to return to the old street where he grew up，Open teahouse，Use this space and platform，Presenting Shanghai’s traditional drama。

Artistic atmosphere in my heart，He seemed a little "willful" when decorating the meditation hall - a copper incense burner was used by him to put the teapot，And a door panel of a house from the Ming and Qing Dynasties was used by him as a tea table。“Look at 188bet app door panel，At least experienced the Qing Dynasty and the Republic of China，The Qing Dynasty used wooden bolts，The Republic of China began to use copper rings and copper locks，Each household head will choose to install the bolt in a different position，188bet app door panel has been used by at least five households。"He was making tea leisurely，Introducing。

3 years ago，When Chuansha Town is repairing this old street，Xuanhao took the initiative to find the town government，At that time, I was interested 188bet app Daoxiang Food Store 188bet app middle of the old street，But failed to do so，Later，I rented this two-story building，Making a tea room downstairs，We sell some jade and jade upstairs。In a corner of the tea room，There is a small stage，There is a guqin 188bet app middle，From time to time, famous opera artists are invited to perform，Sometimes rise，He can also play a classical guitar and sing a song。

"When you were young，dismissive of what my mother sang，Always feel boring，Instead, pursue the popular music of the time。But it seems now，Traditional drama has more charm。"Xuanhao, who is about to enter the age of knowing his destiny, now seems more calm，He hopes to take advantage of 188bet app，Let more tourists come to Sichuansha，Have a cup of tea here，Listen to the opera，Feel the ancient town culture of Sichuansha。

However，This old street is only two kilometers away from Shanghai Disneyland，It seems that they have not yet enjoyed the crowds brought by Shanghai Disneyland。Two days before Disneyland opens，The Ancestor Zen Hall held a 188bet app coin exhibition，Attracted some tourists to visit。But the next day，Very few people visit。Xuanhao has been here for half a year，Although the current business is not satisfactory，But he still has confidence，“Disneyland is not open yet，Many people still don’t know Chuansha Old Street，I think it will take about two or three years for the economic effects to show up。"he said。

Guan Xiaojun, the secretary of Chuansha New Town, is more rational and conservative about the spillover effects of 188bet app，He thinks，Proceed according to the current planning layout and rhythm，If Chuansha wants to truly form the atmosphere of an ancient town，It is estimated that it will take another four or five years。

“How much effect can 188bet app bring，We are watching the market carefully。" Guan Xiaojun said。