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Creative threshold: not a farmhouse、Not 188bet、Not a hotel,Do you hold on??
B&188bet not a farmhouse
B&B is not a farmhouse,Even if 188bet does look like 188bet sometimes。He Farmhouse Simple、Old、Extensive mode comparison,B&B is undoubtedly a qualitative leap。
Give an example,The most beautiful small mountain village in Japan: Miyama Town,Known by Japanese media as “the hometown of the Japanese soul”,Although this B&188bet an ancient private home,But the kitchen、Bathroom、The toilets have been renovated,Can be used comfortably。
B&B is not 188bet
Some say that B&B is a type of leisure agriculture,But judging from an Anji B&B,Not quite。Anji is close to Mogan Mountain,When the Mogan Mountain Fire was a mess,Anji is actually mainly based on traditional 188bet,Thinking about it later,Since Moganshan can build a B&B,Anji should be able to do it too,If the B&B has special features,If the service can keep up,You can attract guests to come to the B&B for vacation。
But the fact is,Discovered after several months of operation,There is a gap between reality and ideals。80% to 90% of the guests who go to Moganshan go to B&Bs,They will go on vacation to a B&B,But the tourists who come to Anji are still mainly for 188bet。So,From the perspective of consumer demand for services,A dynamic between traditional 188bet and B&Bs,A quiet one,The difference is still obvious。
B&188bet not a hotel
B&B、airbnb、Hotel,Although all three live together,But the difference is still very big,For those who often travel on business,The hotel star rating is higher,I’m not in the mood to enjoy 188bet either,188bet will emphasize standardization: hot water、Room temperature、Several pillows with different fill levels、Guest room cleaning time and waiter response speed。B&B belongs to the new standard,Or personalized standardization,Or homesickness、Feelings、Or called a walk-and-go trip,Maybe this is the so-called "tonality" and consumption upgrade。
B&B is not a farmhouse,Not 188bet,Not a hotel,Then what is it?Xiao Tanma particularly likes this explanation: B&B is an original ecological living state、Plus the pursuit of freedom,It is pure freedom、Soul Return、A lifestyle of harmony between man and nature。
Investment threshold: investment must be in place,Don’t rush recycling,Can you bear 188bet?
Fund threshold
There is still a financial threshold for B&Bs,Take the most famous Mogan Mountain as an example,roughly divided into three levels,Foreign entertainment models such as Naked Valley and French Mountain Residence,The 188bet capital is hundreds of millions,
The more representative Field of Joy、Qingjing Original House、Yucun、Cuiyu、Unbounded and other foreign developers,Investments are often in the tens of millions
And some local developers,For example, a distant mountain、jutu、Xi Slope B&B,The 188bet is in the millions
Generally,B&B is not a simple renovation of a hollow village,188bet needs other content to carry 188bet。Surrounding environment and B&B to be developed,One is that the style must be unified,The other is that the style needs to be improved。These basic requirements determine that the investment in homestays will not be too small,A few million less,More than ten million。
Long payback period
The investment payback period of B&Bs is shorter than that of hotels,But 188bet must be longer than we thought。“Many B&Bs are indeed hard to find a room on weekends,188bet can be quiet during non-weekends,Input and output are not proportional,or,Failed to achieve the ideal state。
Take the pine cone garden as an example,Master Zhou Feng said,There are 9 pine cone rooms,House prices range from 480 yuan to 880 yuan,The initial planned payback period is 3 to 5 years,After nearly half a year of operation,He has extended the payback period to more than 5 years。"The current balance of payments is fairly balanced。”He said,Except room management,Catering service also started,This is why we can maintain a monthly profit of 20%,But 188bet is still far from the ideal state。
Operation threshold: comprehensive marketing,Integrate local resources,Are 188bet having fun??
Operational capabilities\marketing capabilities
Operations,B&B is like any branch of the service industry,Have high requirements、Complex、Trivial、The thankless side。There is a view but also a house,Find the old house with the best view and get the renovation,This is harder than you think。188bet is common for B&B projects to fail in their management radius due to being too remote。
Marketing,Considering that a large part of B&B sales is the scenery,New problems will follow。Not everyone’s hometown is picturesque,Places that are too remote are not suitable for B&Bs;You also need to have some sales skills,Packaging the originally worthless old mountain house into a good story,Only in order to be able to sell 188bet。Many B&Bs are now marketing through self-media,This is for traditional farmhouse operators,There is also a big "gap"。
And operate、All this in marketing,Not something that ordinary people can do on their own,A small company (or operations team) will become standard。Of course,Once most of the preliminary preparations can be completed,No matter 188bet’s money、people、The relationship is still the customer,They may come to you in the opposite direction。
Local government support
B&188bet different from other industries,Need to deal with farmers,The price of a farmer’s house rental contract may be increased at any time,And 188bet has become a major risk that investors have to face when investing in B&Bs,188bet’s easy to say anything if you don’t make money,You must dare to make money,There are many farmers who want a share of the pie。Not just farmers,The government sometimes opens its doors to attract investment,Close the door and beat the dog,While preparing to stay in a B&B,The information obtained is all positive,Discovered once the renovations were completed and ready for business,The relevant departments did not treat you as a farmhouse,Sanitation requires permission,And 188bet’s much stricter than a farmhouse,Firefighting is still essential,The road at the door needs to be discussed with the villagers,Parking is very troublesome....,And these require local support for your project。
Conclusion
B&B customers need higher quality、More features and better consumer experience,What B&B operators need is a better reputation、Higher unit price and richer profit methods,Want to be satisfied at the same time,Rely on your overall triathlon ability。
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