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Bida Consulting: Online cruise market size in the first half of the year 18.600 million,OTA accounts for over 70%

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Executive favor2016-07-15

​According to the "China Online Cruise Booking Market Research Report in 188bet app download the first half of 2016" recently released by BigData,The number of trips in China’s cruise market in the first half of 2016 reached 180.30,000 people,Income 34.200 million yuan,18 of which were generated from the online cruise market.600 million yuan,Proportion 54.4%。

According to the "China Online Cruise Booking Market Research Report in 188bet app download the first half of 2016" recently released by BigData,The number of trips in China’s cruise market in the first half of 2016 reached 180.30,000 people,Income 34.200 million yuan,18 of which were generated from the online cruise market.600 million yuan,Proportion 54.4%。Online cruise market revenue in the first half of the year was 70.2% from OTA,Among them,Tongcheng’s cruise business market share ranks among the leading OTAs,Accounting for 43.6%。

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BigData report data display,The total number of trips in China’s cruise market (outbound cruises) in 188bet app download the first half of 2016 reached 180.30,000 people,A year-on-year increase of 79.76%,Total market revenue (transaction volume) reaches 34.200 million yuan。Voyage aspects,The total number of cruises in China’s cruise market reached 306 in the first half of 2016,An increase of 37% compared with the first half of 2015。

Online cruise market size 18.600 million,Penetration rate reaches 54.4%

BigData report data display,The total number of trips in China’s online cruise market in 188bet app download the first half of 2016 reached 94.10,000,102 year-on-year increase.8%,Total revenue (transaction amount) 18.600 million yuan,100% year-on-year growth,Accounting for 54% of the entire cruise market.4%,An increase of 8 percentage points compared with the same period last year。

OTA accounts for 70% of the online cruise market.2%,Tongcheng travel market share ranks first

According to data reported by BigData,70% of the total transaction value of the online cruise market in 188bet app download the first half of 2016.2% from OTA,Traditional travel agencies account for 15% of online business.1%,Cruise company official website accounted for 188bet app 6.8%,Other online platforms account for 7.9%。

Market share,Calculated by transaction amount,Tongcheng Travel to 43.6% market share ranks first among OTAs,Ctrip with 21.1% ranks second,Tuniu with 15.2% ranks third。Overall,Tongcheng Tourism’s leading advantage in cruise business further expanded。

Display the case analysis part of BigData report,Tongcheng Cruise is the first "Cruise +" model in the industry,At the same time, the "Multiple Departure City Layout" was launched,Offshore cruise tourism products cover Tianjin Port、Xiamen Port、Guangzhou Port、12 ports including Shanghai Port,Wenzhou Port and Taizhou Port will be added in the second half of the year,Thus achieving full coverage of 14 major cruise ports across the country。Compared to 2015,The number of ports covered by Tongcheng cruise tourism products has increased by six。simultaneously,Tongcheng Travel's long-term cruises basically cover the major international cruise home ports around the world。

In addition to product and business innovation,Tongcheng Cruise 188bet Online Sports Betting and Casino also launched a number of initiatives in terms of service in 2016。Tongcheng Travel has been approved by Shanghai Pujiang Entry-Exit Border Inspection Station as one of the first batch of "Designated Authorized Units for Self-service Customs Clearance Promotion at Shanghai Cruise Port Border Inspection" in the country,The smart cruise port plan will cooperate with Pujiang Border Inspection to launch self-service customs clearance,Provide tourists with better and more convenient services;May this year,Tongcheng Cruise Lines and Wusongkou International Cruise Port officially signed a letter of intent for cooperation on cruise service projects,Opened a new chapter in the cooperation between OTA and cruise ports。

The source of this article is Zhihui, and the copyright belongs to the original author.

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